4X Customers Put the “F” in RFM

Posted by Rob Coon, President of Dydacomp

Rob Coon, Dydacomp PresidentEvery retailer, especially in an economy as challenging as ours, is seeking opportunities to maximize not only spend per order but repeat customers as well.  I came across an article this week in Retail Info Systems News that asserted that multichannel shoppers spend 4 times as much as those shopping through only one channel.  These 4X shoppers are the cornerstone of a successful multichannel retail business.

In this article, Chris Ladd, the top ecommerce executive for Crocs, shares 10 tips to attract and engage 4X shoppers that really echo our core beliefs here at Dydacomp, particularly that selling through multiple channels with a strong ecommerce core is the key to retail success.  Check out the RIS News article here.

I’d like to hear from you as well – what are you doing in your business to maximize multichannel and ecommerce opportunities?  Are there any strategies that you feel work particularly well for a small business?  I look forward to seeing your comments and ideas.


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