Archive for the ‘Order Management’ Category

Managing Amazon Orders

Thursday, January 29th, 2015

Posted By: Megan Castillo

Amazon%20Integration Managing Amazon Orders
If you’re selling on Amazon through Seller Central or using FBA [Fulfillment by Amazon], then you’re probably familiar with the challenges inherent in managing orders through Amazon.

Let’s face it. Selling on Amazon raises the profile of most products and makes them a hotter commodity. Multichannel Merchant magazine covered Amazon sales results in 2014 in their first issue of January 2015. “Amazon announced that sellers sold a record-setting more than 2 billion items worldwide in 2014. The number of sellers on Amazon adopting the Fulfillment by Amazon (FBA) service to help scale their businesses and delight customers with Amazon’s award-winning fulfillment and customer service also grew more than 65% year-over-year worldwide. There are currently more than 2 million sellers on Amazon worldwide that account for over 40% of the total units sold on Amazon.”

Read the full article here: “Amazon Sellers Sold More Than 2 Billion Items in 2014

If you’re like most merchants selling on your website and also on Amazon, some of these challenges may be all too familiar to you:

• Inventory Updates – Inventory levels in your Amazon store(s), as well as other channels, can get out of sync. You risk overselling and tarnishing your Seller Rating.

• Order Status Updates – Once a product is shipped, does your system automatically mark that product as ‘shipped’ and immediately update inventory levels across synced channels? If not, you could face costly errors.

• Keeping Track of FBA Inventory – Another common challenge is in keeping track of inventory sent to Amazon to fulfill FBA orders. Having the ability to create ‘FBA Reserved Bins’ allows you to compare Amazon’s order calculations to your own to ensure accurate inventory counts from Amazon, and  to know when to replenish product levels.

These are such important and timely issues for the online retailers that come to us. If this is important to you, check out our on-demand webinar Solution Spotlight – Managing Amazon Orders, to learn how Freestyle can help you process and manage your Amazon orders more efficiently.

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Posted in Cloud Based Inventory Management, Ecommerce, Multichannel Order Manager, Order Management, Small Business Inventory Management | No Comments »

Planning to Ring in a Healthier New Year?

Monday, December 22nd, 2014

Posted by: Megan Castillo

nutraceutical Planning to Ring in a Healthier New Year?Are you thinking about making resolutions in 2015 to get healthier? Well, if you’re a nutraceuticals retailer, you’re counting on it. Consumers across all age groups are continually seeking ways to maintain and improve their health. This trend, coupled with increasing health care costs, an aging Baby Boomer population and a rising interest in health and wellness through diet has fueled the growth in the nutraceuticals market.

Consumers are looking for innovative products that deliver wellness benefits to help them lead more healthy and active lifestyles. As people are striving to be as healthy as possible to get the most out of life, the use of nutraceuticals to achieve desirable health outcomes has seen tremendous growth and financial success.

The nutraceuticals market has become very competitive with price, safety, efficacy, supply and packaging all playing a role in a retailer’s ability to succeed. Merchandising, inventory management and sourcing are keys to success as large, multi-channel chains with private-label brands, pharmaceutical companies, small local suppliers and retailers compete for business. Getting physician and health care provider buy in along with regulatory support can definitely help to promote your products.

The right technology can help you understand and respond to consumer demands. Technology can you immediate access to data across the entire operation so you can streamline business operations, and gain a competitive edge.

To reach the largest number of potential consumers, you need to be visible across multiple channels. The Internet continues to be an important tool for opening new – and expanding existing –business channels. What is essential at the retail level is coordination, integration and accurate information management to operate successfully.

Nutraceuticals management often requires lot control and a full history of tracking to record when and where lots are shipped for research or for the unthinkable, a recall situation. For such an extreme situation, you’ll need to track all inventory by lot and serial number and be able to trace the lots back to the suppliers through outsourcers or contract manufacturers. You may also need to trace this to individual customers thus needing to capture this data on an ongoing basis to be able to respond without hesitation. Certain products may require temperature-controlled storage and retailers must be able to recognize and stock these items accordingly.

With visibility and control of inventory, you’ll have better control over order response time, you can better manage inventory allocation and you can create a seamless process for order fulfillment ensuring that you have the right products, at the right time, ready to ship to meet customer expectations.

So, while consumers resolve to get healthy in 2015, you can get your business health on track with the right technology to drive success.

Read more about best practices for nutraceuticals retailers in this eBook: “Growing a Health & Wellness Business.”

If you rely on the Magento eCommerce platform, see how you can Get The Most Out of Your Magento Investment. Watch this 30 minute webinar featuring Freestyle Commerce and Magento. Click Here to register for access.

Apparel Retailers Avoid Inventory Stock Outs

Friday, December 12th, 2014

Posted by:  Megan Castillo 

Apparel retailers selling across multiple sales channels realize that managing inventory in one place helps to avoid stock-outs [or double-selling] and lends to better analysis of products in terms of performance, peak selling periods, etc. More importantly, centralizing the management of sales channels allows for more accurate inventory calculations.

When you run a product based business selling apparel and accessories, it’s critical to know when you need to re-order, and you don’t want that to be when you have nothing left to sell! Establishing low level points will give you enough time to re-order before you reach an empty bin and, worse, start disappointing prospective customers with a back order or ‘out of stock’ order status.

If you’re selling your products across multiple sales channels such as your website, Amazon, eBay and more, you need visibility across all channels.  Generally speaking, your website analytics will give you statistics regarding products sold directly through your web store.  If you also sell through Amazon, for example, your web store won’t have visibility into your Amazon inventory levels from your web store.

By managing inventory across all channels in one solution with a ‘best of breed’ order and inventory management solution, you can rest assured that the ‘available to sell’ levels that are sync’d to each channel are accurate.

According to Software Advice, 95% of the prospective inventory software buyers they spoke with were also first-time buyers. Of that, 36% were using accounting software to manage their inventory, while 35% were using Excel or another spreadsheet method. Another 11% were using what they called “manual methods”, which often referred to the good old pen and paper method. Those buyers using any of the above methods are the kinds of people we speak to daily who love the fact that their business is growing, but hate the headaches this growth brings if they don’t have the proper systems in place. They are looking to ease these pains so they can enjoy their success!

 

Inv Mgmt Methods Apparel Retailers Avoid Inventory Stock Outs

 

The last thing an online apparel retailer needs is to have too much inventory on hand and too few orders coming in, leading to reduced margins. Excessive inventory ties up cash that could have been invested in enhancing your eCommerce store, or boosting your marketing efforts to drive additional revenue. At the same time, not having enough inventory on hand results in stock-outs, backorders, cancellations, and lost customers. It’s a balancing act and it is a major issue for all companies.

Streamlining essential back-office inventory and order management processes supports current and future growth. With manual processes in place, there tend to be bottlenecks that occur as business starts to take off, hindering growth potential.

Read about more Best Practices in Apparel and Specialty Retailing in this eBook:  “Dressing for Success.”

Why Magento? What’s All The Buzz About?

Wednesday, December 3rd, 2014

Posted by:  Laura Hills 

ISR logo Why Magento?  What’s All The Buzz About?

Here’s another excerpt from the article that Integrated Solutions for Retailers recently published in which they asked Magento experts Dydacomp, EYEMAGINE, and Redstage to explain what makes Magento such a popular choice as an e-commerce platform for retailers.

Why Magento?  What makes Magento such a popular choice as an e-commerce platform for retailers?

Dydacomp: This question is best answered by our Magento Solution Provider partners, but from our perspective, Magento offers the retailer rich marketing capabilities, scales the best from small businesses to large enterprises, and has developed the most comprehensive community of solution providers and extensions in the industry. It’s a solution you can grow with.

[Dydacomp has developed Freestyle Commerce as the cloud based order management solution built specifically for Magento.  Our seamless integration allows for near real-time updates so your website always has the most up-to-date inventory and order status information.   And because we have such a great understanding of the Magento platform, we can have you up and using Freestyle in a matter of days…no more long, expensive implementation processes.]

EYEMAGINE: Well, our history with Magento starts at the beginning. You see, EYEMAGINE began working with Magento since before version 1.0 and has contributed original source code to the platform.  Having our roots in open source e-commerce technologies that pre-date Magento, we could see the writing on the wall and the hole in the market that Magento was looking to fill.  Before Magento disrupted the market seven short years ago in 2007, e-commerce retailers that wanted to get serious about selling online often found it cost prohibitive to use a solution like Hybris, Demandware, ATG, or IBM WebSphere.  These were simply not options for them as the cost of installation, licensing, configuration, and maintenance were just non-starters. E-commerce retailers’ only other option was to develop custom storefronts using their own developers and languages, such as ASP.NET or others, which again proved costly and challenging.

Magento really came out and changed the game by creating a community-based, open-source platform capable of serious e-commerce, at a reasonable price point.  This, in effect, opened up an entire market segment that otherwise had been underserved and without solutions.  Recognizing the sheer enormity of the market space and the opportunity to serve literally millions of possible businesses, EYEMAGINE become one of the first Magento partners and have stayed loyal to the platform over the past seven years, even as Magento was acquired by eBay and the partner landscape continued to change.  Now that Magento has the full support of eBay and the resources that go along with it, we are sure they will continue to innovate and create new and valuable features to help modern businesses succeed in the e-commerce space.

The reality is that there is no “perfect” choice. Every piece of technology in the world is imperfect and will require maintenance, upkeep, and specialized knowledge to keep performing, as it should.  As great as Magento is as a platform, do not underestimate its complexity. Always work with a partner whom you can trust, who has experience in providing years of quality service.

Redstage: We actually wrote a blog article some time ago on the benefits of Magento, which is still very fitting: http://www.redstage.com/2011/09/19/benefits-of-magento/ The most important is the following excerpt:

“Back in the OSCommerce, Zen Cart, and CRE Loaded days, an ecommerce site was a big hack job of custom code and “addons” that were basically just instructions for additional hacks.  The more complex your site got, the more of a hack job it would become.  Random errors and stability problems were a frequent result.  Many times, complex additions would mean a full redevelopment of the whole site.

Magento, on the other hand, is properly architected to be able to extend its functionality in an elegant and stable way.  And it’s really a huge advantage for your business.  For instance, I wonder how much it cost Amazon to develop their Frequently Bought Together or Who Viewed This Also Viewed up-selling interfaces?  Well, with Magento, you can have either one of those for about 50 bucks as extensions, and about 3 minutes of installation.”

Magento also allows us to add custom and complex functionality without the risk of future systemic complications.

Read the full article here:  “E-Commerce And The Back Office Working In Concert For Retail Success.”

To learn more about how to Get The Most Out of Your Magento Investment – The Back(Office) Story, watch this 30 minute webinar featuring Freestyle Commerce and Magento.  Click Here to register for access.

6 Bottom-Line Benefits of Incorporating EDI Into Your Multi Channel Retail Business

Friday, October 17th, 2014

Posted by:  Greg Swallow, HighJump TrueCommerce

 6 Bottom Line Benefits of Incorporating EDI Into Your Multi Channel Retail BusinessAn Order Management Solution (OMS) automates inventory and order processing so you can fulfill orders faster and easier, get a handle on inventory levels and leverage better data to make smarter decisions. It’s all about enabling efficiency, productivity and insight to drive business growth.

What could be better than that? How about more of that! More efficiency, productivity and insight is exactly what you’ll get when you take advantage of the synergy between your OMS and electronic data interchange (EDI) software.

You’ve probably heard of EDI because many of the retailers, suppliers and 3PL providers in your supply chain ecosystem are already using it—or looking to use it—to get data moving faster. EDI is the common “language” that enables everyone to track goods and data, from start to finish, quickly and elegantly. Being part of the conversation saves you time and money and makes you easier to do business with.

Here’s an example of how using an OMS with EDI can accelerate order processing and cut transaction costs: when you receive a non-EDI invoice from a vendor, you need to pay someone to manually print it out, key the order data into your OMS, and look through the data line-by-line to check it and flag any exceptions, such as a price change.

With EDI, all that extra labor cost and potential for errors and delays disappears. It’s all processed and reconciled automatically within the OMS. This is why supply chain giants like Amazon all integrate EDI with their financial systems and mandate that their suppliers use EDI—because it lets them ship next-day (or even same-day) and also saves on procurement costs.

What business benefits do you get from using EDI alongside your OMS?

  1.  Faster time-to-market. Automated order processing is not only much faster, but also offers better visibility into inventory. When you know what your vendors have available you can work with them to eliminate distribution bottlenecks and ship faster.
  2. Higher margins. Obviously automation saves on labor costs. It also improves accuracy of information, which means fewer costly and reputation-damaging problems with orders. You won’t get a crate of rubber ducks because someone mistyped a SKU number.
  3. Better analytics. When you’re tracking (and monetizing) supply chain data you can begin to see and proactively work with “trigger” events, from weather to cycles in supporting industries, that impact your sales volume.
  4. Faster turnaround time on payments. Because EDI data is electronically available across your systems, as well as those of your vendors and customers that use EDI, payment can happen much faster.
  5. Competitive differentiation. Data accuracy and timeliness are critical to success in retail. EDI/OMS integration helps give you end-to-end visibility across your supply chain. When you can see what the customer’s experience looks like, you can set the bar for service where Amazon sets it.
  6. Peace of mind. With EDI you get a one-stop vendor relationship with full visibility end-to-end across your solution. That eliminates finger-pointing and accelerates resolution of issues.

View our on demand webinar, by our preferred EDI provider, HighJump TrueCommerce EDI, entitled Incorporating EDI into Your Business to learn more.

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Posted in Ecommerce, Freestyle Commerce, Industry News, Inventory & Order Management, Multichannel Order Manager, Order Management, Webinar | No Comments »

Why You Need an Order Management Solution for Your Magento eCommerce Site

Friday, September 19th, 2014

Posted by:  Megan Castillo

magento Why You Need an Order Management Solution for Your Magento eCommerce Site You’ve built your eCommerce business using Magento software and it’s a powerful solution that meets your unique shopping cart needs. But if you want to streamline and automate your business processes, seamlessly update your inventory across all channels, increase efficiencies, and drive new sales, you need to implement a cloud based inventory and order management software solution that integrates seamlessly with Magento.

Freestyle Commerce® allows you to effectively handle order import, inventory management, order fulfillment, and order processing automation while synchronizing communication between Freestyle Commerce, Magento, and your other systems. Without this Magento integration, your employees will have to take the time to manually transfer orders entered in your eCommerce store to your inventory management system, then to your accounting system, and again to your shipping system. Implementing Freestyle Commerce avoids the tedious manual work for each order as well as issues caused by mistakes made while transferring information.

Looking ahead for eCommerce growth will help you anticipate the needs of your business and allow you to plan accordingly. You need a solution that is scalable, integrates with Magento, and improves your business. Without a complete integrated solution, you’ll quickly run into business limitations with your online shopping cart platform. Magento’s integration with Freestyle Commerce provides you a complete eCommerce solution that is suitable for small to mid-sized businesses at the right price, and will be a valuable investment as your business expands.

Click on the link to learn more about Why You Need Freestyle Commerce.

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IRCE 2014 Recap & 4 Key Take-Aways

Thursday, June 26th, 2014

Posted by Laura Hills, VP of Marketing

Dydacomp participated as a sponsor in recent 2014 Internet Retailer Conference Exhibition (IRCE) in Chicago. This year IRCE celebrated its 10th year as the world’s largest eCommerce conference and exhibition and our staff had a fantastic experience at the show!

We spoke with many retailers, fulfillment, distribution, and wholesale businesses of various sizes who were eager to discuss the latest developments in internet retail. Our days at the conference were filled with informative meetings and great conversations about the challenges and opportunities businesses face when managing their continued growth.

So what was the buzz at this year’s show? Here are our top 4 key take-aways from IRCE 2014:

irce1 IRCE 2014 Recap & 4 Key Take Aways

#4 Opportunities abound for best-in-class inventory and order management software solutions with multichannel retailers. At IRCE we heard how order and inventory management automation, efficiency, and insight have delivered real value to the bottom line of many multichannel sellers. These businesses shared experiences of how their multichannel operations continue to expand the needs emanating from their ‘back office silos’. The successful businesses view order and inventory management operations as essential solutions that drive their business’ ability to compete and win from the point in which a customer engages with them through their shopping cart to the receipt of their orders at their door, and beyond.

#3 The Magento Community fully embraced a tightly integrated cloud-based OMS solution. Visitors to Dydacomp’s booth at IRCE were excited to experience Freestyle Commerce first-hand! Freestyle is Dydacomp’s latest innovation—a cloud based online inventory and order management system that complements Magento eCommerce platforms and Amazon. Those who had the chance to see Freestyle in action were quickly delighted with the benefits its tight integration provided, including:

• Unification of the workflows for ALL Magento and Amazon sales channels orders into a single stream for expedited pick, pack, ship and bill processing.

• Complete visibility into on-hand stock levels, and the tasks involved with purchasing, receiving and updating new inventory counts across sales channels; combined with the ability to manage drop ship supplier operations.

• Connected customer insight and business intelligence tools to help make more informed business decisions and help manage the growth of businesses to their full potential.

#2 SMB retailers focus on drop shipping to drive efficiencies and cost savings. For many start-up and established small to medium-sized (SMB) growing businesses drop shipping was a hot topic. Drop shipping provides a way for savvy business owners to aggressively expand their product offerings without incurring the upfront costs of purchasing new inventory or having to directly manage the pick, pack and ship process for those orders. To further support these businesses, we were able to demonstrate how easy it was to include drop shipping operations into their order management mix through our solutions to meet their business objectives and growth goals without the overhead costs of maintaining inventory locally.

#1 Experience matters when it comes to technology solution providers. Many SMB retailers who sought us out at IRCE were looking for a solution provider that could relate to their specific business needs and who had the experience and the know-how to take businesses like theirs to the next level of success. We were proud to share our own personal success story. Many were surprised to learn that Dydacomp is a technology company that was started by retailers with solutions for retailers. Today, thousands of multichannel merchants rely on our Freestyle Commerce™ and Multichannel Order Manager (M.O.M.®) solutions to automate their retail back office operations and drive business growth. In total, our clients collectively generate nearly 10 million in gross merchandise sales every day! So how can we help you?

We hope to see you at next year’s IRCE but don’t wait until then to get started!

For additional information on operational improvements through automating order management, read this eBook entitled “Drive Your Retail Sales Growth With Operational Efficiencies.”

 

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Posted in Drop Shipping, Dydacomp News, Ecommerce, Freestyle Commerce, Industry News, Inventory & Order Management, Magento, Multichannel Order Manager, Order Management, Shipping, Small Business Inventory Management | No Comments »

Use Customer Profile Data to Capitalize on the 80/20 Rule

Friday, April 4th, 2014

Posted by Laura Hills, VP of Marketing

We’ve all heard about the 80/20 rule that states 80% of your business comes from 20% of your customers.  That 20% is definitely a group worth cultivating to keep them engaged.  The more you know about this customer segment the better for your business.

Most retailers capture basic information about their most active customers but that may not be enough to establish a good connection to this audience.  To develop relationship longevity requires that you develop an intimate knowledge of the customer that goes beyond their name, email address and order history.  In this age of digital marketing, you need to connect on a broader level that includes social media, sales channel preferences and buying habits. Having a more complete customer profile will enable you to design more relevant, timely and targeted campaigns and communications to fully engage your top shoppers.

Go beyond the standard customer order management data to include:

  • Birthday
  • Anniversary
  • Family size and make up
  • Favorite color/fragrance, etc.
  • Preferred shopping method
  • Work information, if applicable
  • Detailed purchase history

Also try to capture:

  • What they are saying about you – social media
  • What they like – social media can also provide this information
  • What they are purchasing – favorite items, for self or for gifts
  • When they are shopping – how frequently, time of day, day of the week
  • How they are shopping – website, mobile app, brick and mortar store

All channels need to be integrated to capture relevant data both online and offline that you can easily tap into to develop meaningful communication streams to attract customers.  You need an order management solution that can collect detailed customer information along with order details that you can extract and utilize to keep your 20% coming back.  Increasing customer engagement levels through relevant promotions to this target group can drive revenues and enhance your bottom line.

For information about making sure your back office systems keep up with your shoppers’ demands, access our latest eBook: Drive Your Retail Sales Growth With Operational Efficiencies – 7 Retail Operational Improvements That Make A Difference

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March Madness – Bargains and Deals Attract Shoppers

Friday, March 21st, 2014

Posted by: Laura Hills, VP Marketing, Dydacomp

After one of the coldest and harshest winter in recent memory, retailers are hoping that shoppers come on full force with pent-up buying demand as they turn their sights to spring and more moderate weather.  As the weather starts to improve, consumers will be able to once again enjoy the outdoors, go for walks and take on projects that they put on hold because of the weather. Most people have paid off their holiday bills and are ready for a fresh round of shopping.

March is a busy month including Mardi Gras, St. Patrick’s Day, the start of the NCAA basketball tournament schedule and the first official day of Spring.  All reasons to celebrate, especially this year, and lots of bargains to be had. We once again turn to Jeanette Pavini, MarketWatch columnist for her advice as to what’s trending in March – from prom dresses to cruises – and what consumers can expect in the way of bargains and promotions. We offer these insights so that online and multi-channel retailers can take advantage of what’s trending to help you zero in on targeted promotions to attract and capture shoppers.

Below are Jeanette’s recommendations with some additional advice for eCommerce retailers provided by Dydacomp:

  • The cruise industry’s “wave season” takes place during March. This is typically the time to get some of the best deals as cruise lines discount fares and offer perks to get travelers to book with them. They often offer free room upgrades and onboard credits.  Last minute cruises, as space permits, are likely to result in the lowest per night fares.  Jeanette advises that additional savings can be had in booking on an older ship that has been refurbished or on a repositioning cruise that takes place when ships need to relocate as seasons change.  For eCommerce retailers, offer merchandise to make cruisers’ lives easier; from pre-season summer clothes that may still be packed away at home, formal cruise wear, bathing suits and good shoes for sightseeing to luggage, travel accessories, snorkel gear and other sun essentials that would be costly to buy onboard.

 

  • March is National Craft Month – and for those of us that are not craft-impaired, there are a lot of events promoting all sorts of do-it-yourself crafts.  It is a great opportunity for parents and/or grandparents to connect with their kids and grandkids.  Get in on this celebration and offer crafting supplies, ideas and specials to entice your customers to stock up on craft items.  Post a video with step-by-step instructions and offer all of the items needed for a special price. Know which of your shoppers are families with kids and the same for grandparents and create a promotion just for them. Offer teacher discounts if possible to attract volume purchases.

 

  • We typically see winter coats, outerwear and other cold weather gear heavily discounted in February.  This year with much of the country still in the grips of severe and record cold weather, it is likely that the best sales on cold weather gear will take place in March. Some retailers were hard pressed to keep cold weather gear in stock and reordered in mid-season so they still have some inventory available. This year’s winter apparel got heavier than normal usage and shoppers will be looking to replace worn items while shopping for the best prices.  We recommend not going with the trendy colors that this season offered, but look for muted or neutral colors that will be in style next year and beyond. Promote coats or jackets one or two sizes up for kids so that they are ready and outfitted next year. If possible, offer hats, gloves and other accessories as a bundle to go with the outerwear to drive even more sales.  Here again, it pays to know your shoppers and their family make-up so that you can design promotions that will definitely draw them in. If possible, offer an opportunity for people to donate coats that they have outgrown or will no longer be wearing; there are many of these available and it makes people feel good to donate. Jeanette recommends onewarmcoat.org which offers information on coat drives across the US.

 

  • Even if where you live is still snow covered, it’s not too early to think about spring gardening and property maintenance.  Many garden centers host planting season kickoff sales and promotions and online retailers can also get in on this opportunity. If you offer gardening tools, yard decorations, patio furniture and other like items, it’s not too early to load your site with pictures of how you can transform a bleak landscape into a beautiful one.  As with the craft supplies, post easy to follow videos that walk customers through the gardening and planting processes and promote the items needed to actually complete a project.  Offer seeds, yard decorations and other outdoor spruce-up items that get your customers thinking about Spring. Gardening, planting and property maintenance offer opportunities for ongoing communication with your customers as you guide them from Winter recovery through Spring and back again to Fall plantings.

 

  • The National Frozen and Refrigerated Foods Association has declared March as the 31st annual National Frozen Food Month.  To promote this national initiative, they will be distributing 36 million coupon inserts with participating brand and stores will be encouraged to offer their own in-store promotions.  Now you may not offer frozen food on your site, but if you offer grocery services including home delivery, you can certainly jump on this bandwagon and create shopping campaigns to feature National Frozen Foods Month.  If your site features spices, baking ingredients or kitchen items, you can post easy-to-prepare recipes that utilize frozen foods along with the specialty items that you offer to grab the attention of your busy shoppers.  We all appreciate help in the kitchen.

 

  • As the parent of any high school senior, or junior in some cases, girl knows it is never too early to start shopping for the perfect prom dress and all of the must-have accessories that complete this year’s prom look.  Waiting until the last minute is definitely a recipe for disaster.  Jeanette recommends wedding outlet stores as the perfect place to find special occasion dresses and accessories. Shopping online for a prom dress broadens your range of options and minimizes the chance that you will have the same dress as someone else in your class – a total social no-no. As an online retailer of dresses and accessories, be sure to post your return/exchange policy in case your prom attendee changes their mind on a dress. Use your site to display the entire package – dress, shoes, small handbag, jewelry and other accessories that will make the dress stand out from others.  I already know two high school seniors who have ordered their dresses and are now hoping for dates to go along with them.

Knowing your customers gives you the advantage to target them for special March deals based upon their sales histories and shopper patterns. As we’ve said before, offer specials, sales and promotions to attract your best, repeat customers and be sure to get targeted offers out often to capture shoppers’ attention.  If you don’t tell them about your offers, who will?

Click here for the full text of Jeanette’s article, “March Deals – Prom Dresses to Cruises.”

Welcome Spring and happy selling!

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Posted in Customer Satisfaction, Ecommerce, Freestyle Commerce, Industry News, Inventory & Order Management, Multichannel Order Manager, Omnichannel, Order Management | No Comments »