Archive for the ‘Payment Processing’ Category

Your Brand Logo – To Update or Not To Update – That is the Question

Thursday, December 26th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

Yahoo! unveiled its new logo design recently and it has opened up the conversation about the value of logo redesigns for companies and brands. There are no hard and fast rules for when it’s time to update your company or brand logo.  Some companies can go for decades without a change and other companies make it a part of their marketing strategy to update or change their logos on a regular, pre-planned basis. Sometimes all it takes is a comment about the logo, whether from management, on social media or from the business owner that gets the process started.

In 2013 many well-known companies including Facebook, Hooters, Ernst & Young, Instagram and Procter & Gamble made changes to their logos. For the first time in its 19 year history, multinational internet corporation Yahoo! redesigned its highly identifiable logo, issuing a “logo a day” over a month for people to weigh in on. Most logos are introduced and accepted without incident.  However, in 2010, The Gap unveiled a new logo that was met with universal dislike, prompting this high profile retailer to ditch their new logo and return to the old.

The purpose of a logo is to get the attention of your audience and make a positive impact and lasting impression.  It should enable easy and instant recognition, conveying who you are and a realistic image of what your company and/or brand represents.

How do you determine if your logo could use some updating?  And if you decide to make a change should you go for a full redesign or just some more up-to-date touches?  We’ve provided a few things to consider when evaluating these questions.

Is Your Logo Showing Signs of Age?

Just as clothing goes out of style (think of shoulder pads or parachute pants from the ‘80s), fonts, popular colors and images can make your logo look dated.  Even classic clothing – think trench coats – get refreshed every now and then with new colors and updated styling.  Often all that’s needed is an update to remain current to capture the attention of today’s digitally savvy audiences.

You can make simple changes that will enable you to retain your logo’s original design while updating its look. Subtle changes may help you attract new customers while remaining fully recognizable to existing clients.  Look at Facebook’s new logo and see how a simple change (no definitive bottom to their well known lower case f) makes a very distinct visual difference.

Who Originally Designed Your Logo?

Today’s logos need to translate across more media channels than ever before. Companies may not always budget for professional design services to create a logo and build their own logo without the benefit of a design professional.  Although these logos may look nice, they don’t always work from a technical standpoint and may not transfer from online to print or from a PC to a tablet, phone or other mobile device very well.  It is always a good idea to have a professional design, or at a minimum, review your logo to be sure it works across multiple media.  Even professionally designed logos may need to be changed or updated from time to time and this should be handled by a design professional for the best results.

Has Your Company Undergone a Major Change or Transformation?

There will be times when updating your company or brand logo will be necessary.  Major business changes, such as a new name, change in ownership, business focus, merger or acquisition, new product introduction, pursuing a new audience, or business expansion may all warrant a change to your logo.

You may find that you no longer stand out from your competitors and need to find ways to differentiate yourself. With your logo being one of the first things a customer sees, it is good to have a logo that stands out from others in your industry and readily identifies your company and products.

New Logo or Rebrand?

Rebranding is a larger decision.  Companies consider rebranding for many of the reasons listed in the above paragraph, but the change may go deeper than just the company logo.  Rebranding can include the company image, product lines, individual products and beyond; often eliminating an old brand and introducing a new one.

Your website and/or storefront are places to showcase your brand image.  Refreshing the image through a change in logo design is an investment that can carry your business to the next level and make a huge impact on your company and/or brands’ creditability and success.

For a fun look at popular company logos that have changed significantly over time, click here. (http://www.hongkiat.com/blog/logo-evolution/)  For additional information on updating your brand logo, check out “9 Answers To Why, When And How You Should Update Your Brand Logo” at http://eleventygroup.com/site/2013/09/11/why-when-and-how-you-should-update-your-brand-logo/.

 

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SMB Retailers – It’s A Good Time to Prepare for Growth

Tuesday, December 17th, 2013

Working with many SMBs, the newspaper headline “Advice for small companies: Take stock, take risks” caught my attention.  This article by Joyce Rosenberg, small business editor at The Associated Press, encourages small business owners to step back from their day-to-day operations to evaluate how they are running their companies.  According to Rosenberg, crisis mode has passed and business owners need to be sure their companies are poised to take advantage of growth opportunities expected on the horizon.

A recent National Small Business survey taken in June and July indicates that small business owner confidence is up 38% from six months ago.  The Wells Fargo/Gallup Small Business Index July survey shows that confidence has risen 9 points from the start of 2013.  Indications are positive and business owners need to be ready to respond to customer and market demands that are to come.  One issue that small businesses are facing is the uncertainty surrounding the Affordable Care Act.  Businesses don’t have a clear picture of what it will ultimately end up costing to provide health care coverage for their employees.  Paul Sarvadi, adviser to small business owners and CEO of Insperity, a Houston-based human resources provider advises not letting this uncertainty limit or stall future plans.

Rosenberg cites three major steps that small business owners should be taking right now as they prepare for a strong year end and continued growth in 2014.

  • Look Ahead –Step back and take a hard and realistic look at where improvements are needed.  Reducing costs, increasing customer satisfaction and differentiating yourself from your competitors are all areas that need to be explored.  Don’t be afraid to be critical in analyzing your business and don’t be locked in to how things have been done in the past.
  • Take Risks – Business is risky and doing nothing can be the riskiest behavior of all.  Be prepared to respond to opportunities.  Consumer spending and the economy can rebound quickly and you’ve got to be ready to jump in to take advantage.
  • Be Good to Employees – The backbone of your organization – retaining good employees needs to be a priority.  Determine what rewards would be appreciated by your staff and implement incentive programs that will have the best return.

The growth trends cited in this article are consistent with those we observe for multichannel etailers transacting business through our order management and eCommerce solutions.  Running an SMB retail business is as much of an art as it is a science.  Connecting back office retail operations with the eCommerce store is essential to bridge the gap between the orders coming in through your online store, the fulfillment of orders and inventory visibility on the back end.

To access Joyce Rosenberg’s full article, click here: http://bigstory.ap.org/article/advice-small-companies-take-stock-take-risks.

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Managing Inventory During Peak Selling Periods

Monday, December 16th, 2013

Dydacomp-Santa-2014-1

Inventory management can be a time-consuming and error-prone process for multi-channel eCommerce businesses.  The quality and accuracy of inventory management is especially critical during the peak holiday selling season, which can be can be the single most important time of the year for these retailers.  According to the NRF, nearly 20% of retail sales happen from Black Friday through Christmas with close to 40% of sales taking place between November 1 and December 15.  Having the right amount of inventory on hand to meet consumer demands can make all the difference in the success of a retailer’s holiday season.

Putting time into some advance planning can better prepare you to meet the unpredictable demands that your business will face, especially this year with only 26 shopping days.  Without proper planning, this peak holiday selling season can create a perfect storm of inventory management challenges.  By recognizing problem areas likely to cause problems, you’ll be better equipped to weather the season. Avoiding stockouts, fulfillment bottlenecks and meeting delivery demands can make the season merry and bright for you.

So how do today’s multichchannel retailers address these challenges?  Here are suggestions based upon our research and our customers’ experiences:

  • Get an Early Start

Synchronize your schedule of marketing campaigns with the availability of products featured in promotions. Actively manage merchandise assortments in conjunction with marketing plans to know what items you’ll need to keep the demand plans balanced. Get areas of your warehouse or store ready to receive the products you’ll need and have a logistics plan to efficiently move these items. If you’re drop shipping, coordinate schedules with drop shippers and/or warehouses that store and distribute your products.

  • Create a Holiday Sales Forecast

Analyze previous holiday sales, consider anticipated consumer trends and, if the research is available, evaluate recommendations in your industry segment.  Determine what worked and what areas are in need of improvement.  Consider orders from your best shoppers and look at their buying behaviors during peak selling periods. Look at impulse or fast moving items that tend to sell out quickly and be sure you can readily restock these items to meet demand.

  • Have Accurate Information

Accurate inventory and sales data enables you to make efficient and effective decisions before the season starts and throughout your busiest holiday times. And don’t forget to manage your customer list along with any mailing lists you may purchase.

  • Automate the Inventory Management Function

An inventory management system allows you to track and control your inventory across all sources. Inventory management software that integrates data across multiple selling channels adjusts your inventory levels when an order is placed or a sale is made. Inventory management software allows you to track your inventory status and will make it easy to manage and fulfill orders from shopping to shipping all year long.

  • Connect with Suppliers

Your vendors have holiday sales goals just like you and are likely to be looking for ways to get their customers to buy from them. Don’t be afraid to negotiate prices or delivery terms which can help you save money and keep you stocked with the items you need.

  • Don’t Overlook the Details

If you ship your own merchandise, in addition to having the right amount of inventory available, you also need to be sure that you are well stocked with other retail holiday essentials including gift wrap and bags, gift cards, bows, special holiday packaging, extra shipping boxes, packaging tape and other supplies.  You can’t move your inventory if you don’t have the packing and shipping supplies you need.  If you work with a drop shipper, drop shipping transfers the pick, pack and ship tasks to the shipper.

  • Think Ahead

Give some thought to how you’ll handle returns and the impact anticipated return levels will have on your inventory levels.

Take the necessary steps now to ensure you have the inventory on hand meet your shoppers’ demands.  For additional tips to help you have a great holiday selling season, access our on-demand webinar, “The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes”.

Happy & Successful Holiday Selling!

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Holiday Season Offers Exceptional Deals

Monday, December 9th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

Consumers have become savvy shoppers and adapted to the spending cycle of Black Friday, Small Business Saturday and Cyber Monday.  While they clamber for deals over this weekend, they also realize that more promotions will follow over the next few weeks.   With only 25 shopping days this season, retailers are pulling out all stops to attract shoppers both in store and online.

Jeanette Pavini, MarketWatch.com columnist has provided some shopping insights for consumers looking to take advantage of great deals and discounts to help them fill the stockings of family and friends. These cover a wide range of products to help buyers stretch holiday dollars. Below are items that she is highlighting to shoppers as trends for December.

  • Classic Toys are never out of style.  Kids may have digital wants but according to the National Retail Federation’s 2013 Top Toys Survey, classics like Barbies and Legos still make it to the top of many wish lists.  Lego offers bundled sets at one low price that can be given as two separate gifts.  If you order Barbie and accessories from the Mattel website, signing up for their email list before you shop will save you 10%.  If you missed the Thanksgiving and Black Friday toy specials, you can still get a bargain as many of the season’s most popular toys are discounted even more in December.

  • Hot items from the NFL.  If your NFL team is like mine and out of the running for a playoff spot, you may be able to grab some clearance priced licensed gear during December.  And these prices will likely go lower after December 25th as retailers try to empty their shelves. Game tickets are also subject to a team’s success (or lack of) with underperforming team tickets available at a discount – TiqIQ’s NFL Power Rankings has the average price for the Jacksonville Jaguars at $59 whereas Chicago Bears tickets are averaging $374.

  • DVDs can be a great buy. Blockbuster is closing its doors, announcing the closing of its remaining 300 stores by January.  They have planned giant close out sales for movies, music and even video games.  In addition, with more people streaming movies, stores are finding themselves with excess DVD inventory.  Clearance bins often have great buys on popular and classic movies.
  • We all need clothing. If you can wait until December 26th, the bargains will get better.  Clothing, accessories, and shoes are the most returned gifts which often get further mark downs before being returned to the shelves.  Excess inventory will typically be reduced after the holiday for even more savings.
  • The go-to Gift Card.  Many retailers and restaurants offer gift card bonuses at this time of year. Buy a specified amount of gift cards and get a bonus gift card that you can give as a gift or use to treat yourself.  Just be sure to check the fine print and expiration date of the bonus cards – these often expire within a shorter time period and may require a minimum purchase.

Great offers that no one knows about won’t bring shoppers to your store or website so continue to reach out to your shoppers with whatever promotions and deals you are offering.  For additional holiday sales strategies, view Dydacomp’s webinar, The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes.   

The full text of Jeanette’s article, “Surprising Deals of the Holiday Season” can be found at MarketWatch.  http://online.wsj.com/news/articles/SB10001424052702304011304579220462813394556

Happy holiday selling!

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Amazon Continues to Redefine Online Retailing

Tuesday, December 3rd, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

amazon growthA recent 60 Minutes segment featured a rare interview with Amazon founder Jeff Bezos.  In preparation for the show, 60 Minutes was granted unprecedented access inside Amazon’s operations and was able to visit one of the 1.2 million square foot seventh generation fulfillment centers (there are 96 of these worldwide) that are at the heart of Amazon’s customer-centric approach to order fulfillment.

A classic American business success story selling his first book on Amazon in 1995, Bezos shared information on the following:

  • Humble Beginnings – Bezos used to drive the packages to the post office himself for shipping.
  • Fulfillment Center Efficiencies – Amazon warehouses can store twice as many goods as they did five years ago. By building distribution centers close to the customers they serve, they are able to accelerate the delivery process. Their centers are automated, hi-tech marvels.
  • Other Amazon Businesses – Amazon Fresh offering same-day grocery delivery; Amazon Fashion offering high-end clothing; Original television programming – its first series Alpha House was written by Doonesbury creator Garry Trudeau; and Amazon Web Services (AWS) offering cloud based data storage and website hosting for hundreds of thousands of outside companies and government agencies, including Netflix and the CIA.
  • Company Philosophies – building customer trust, delivering shareholder value and always looking to increase market share and improve the customer experience.
  • The Future – more distribution centers, more efficient operations and drones as delivery vehicles for the majority of Amazon orders – this is a must see!

Amazon has 225 million customers throughout the world and its self-proclaimed goal is “to sell everything to everyone,” and delivering it as quickly and efficiently as possible.  For the full interview between Charlie Rose and Jeff Bezos, go to http://www.cbsnews.com/news/amazons-jeff-bezos-looks-to-the-future/.

Check out the Dydacomp on-demand webinar that provides information on selling through Amazon Marketplace.  It is a must watch if you are considering Amazon Marketplace or looking for a more efficient way to manage your existing Amazon Account.  Click here to access this free on-demand webinar.

Using Social Media To Help Grow Your eCommerce Business

Friday, November 22nd, 2013

Posted by Laura Hills, VP Marketing, Dydacomp

multichannel-order-management-social-media

Marketers are placing a high value on social media with 86% of marketers responding to a recent survey indicating that social media is important for their business.  This is up from 83% in 2012.  Facebook and LinkedIn are the two most important social networks for marketers and if forced to choose only one platform, 49% of marketers responded that they would select Facebook.  Despite Facebook’s popularity among the marketers surveyed, only about one in three find their Facebook efforts are effective.

In a recent survey of Dydacomp SMB retail customers, 50% of respondents indicated that social media is one of the emerging channels that they plan to leverage in 2013.

The 2013 Social Media Marketing Industry Report conducted by SocialMediaExaminer.com reveals current and relevant insight to marketers as they evaluate their social media marketing efforts.  This annual survey, now in its fifth year, of 3,000 marketers seeks to understand and then share how social media is used to grow and promote a wide range of B2C and B2B businesses.  A little more than half of the respondents are self-employed or work for small businesses (2 to 10 people).  Responses are summarized and presented in easy to read and follow graphics with nearly 70 charts to visually convey the report’s findings.

Get information about social media time commitment, benefits, pitfalls and platforms that your peers and perhaps competitors are using and compare yourself against other marketers.  Are you getting the same results?  What more should you be doing?

The 2013 Social Media Marketing Industry Report is a must read for anyone that needs to evaluate the commitment to social media marketing.  Click here to access this special report.

 

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As Car Sales Rise Aftermarket Auto Parts Retailers Can Benefit

Friday, November 1st, 2013

Posted by:  Laura Hills, VP, Marketing, Dydacomp

New car unit sales rose 1.5 million in August of this year, which was the highest level in more than six years and a 17% increase over August 2012.  Toyota, Ford, Nissan, Honda, Chrysler and General Motors all posted double digit gains over August 2012 and are running leaner, more cost efficient organizations contributing to greater profitability. Chrysler and GM each forecast that total U.S. sales in August ran at an annual rate above 16 million, a pace not seen since November of 2007, a month before the start of the Great Recession.

The recovery in the auto industry is not confined to a single market segment.  It is broad based and includes luxury and small car buyers, along with work truck buyers which signal increased confidence among all consumers.  A combination of factors has been cited as the impetus behind this growth including:

  • Need to replace older vehicles (average age of cars and trucks is 11.4 years)
  • Low interest rates
  • High trade-in values
  • More people are working
  • Sweet lease deals
  • New vehicle designs
  • Fuel efficient options
  • Uptick in construction raising demand for pickup trucks

Aftermarket auto parts and accessories are also experiencing significant growth, with online sales well outpacing brick and mortar sales.  Hedges & Company, a digital agency specializing in the automotive aftermarket is forecasting online sales be nearly $4.4 billion in 2013, up from a revised $3.8 billion in 2012 to grow by 15.5% from 2012.

Several auto industry trends will greatly impact the aftermarket and aftermarket retailers need to take notice.   These include:

  • Big engines in both cars and trucks remain hot.  This has always been a sweet spot for the aftermarket companies that sell parts for these large engines, including parts to improve gas mileage and should continue.
  • Two new pony cars are expected in 2014 – a new Mustang and a new Camaro, which are always popular in-demand cars.  Aftermarket parts and accessory dealers need to be ready to react quickly with new products for these vehicles.
  • New light truck and SUV registrations have shown a 10.6% increase over last year.  This definitely is good news for aftermarket parts and accessory retailers in the truck market.

Amazon sells more auto parts and accessories than any other online retailer but many retailers who started selling through eBayMotors and Amazon are now looking to drive more customers through their own websites.

Just as the automakers have retrenched and improved their operations to weather the economic storm, aftermarket retailers need to refocus their efforts to better respond to shopper demand.  Customer satisfaction basics now drive the auto industry and aftermarket retailers need to be able be equally as responsive in connecting with their target audiences.  With more online business, you need to be sure that your eCommerce operation is ready to handle all of your customers’ needs. Provide better product descriptions, be sure your online order process is easy to use, add how-to videos, live customer support and become the go-to place for aftermarket parts and accessories.

For additional information and help with growing your auto parts and accessories business, plan to attend that 2013 SEMA from November 5–November 8 at the Las Vegas Convention Center.  The SEMA Show is the premier automotive specialty products trade event drawing the industry’s brightest minds and hottest products. SEMA offers its members a variety of business tools and resources to help you make smarter business decisions and be more strategic and targeted with your promotions.  For information on the 2013 SEMA Show click here. 

For Dydacomp’s special white paper, The Keys to Drive the Business, Best Practices for Aftermarket Auto Parts Retailers, click here.

For the Associated Press article on U.S. auto sales for 2013 by Tom Krisher and Dee-Ann Durbin, click here.   (http://www.theledger.com/article/20130904/NEWS/130909697/1178?Title=Double-Digits-Automakers-Report-Big-Gains-for-August).

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It’s time! Get Your eCommerce Site Ready for the Holidays

Friday, October 25th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

It’s that time of year – shoppers are starting their holiday shopping earlier and earlier and retailers need to be ready with timely offers, the right amount of inventory, and sufficient staff to handle the demand and to be ready to keep up with customer demand.  For a growing number of consumers, Back to School signals the start of the holiday shopping season.


When Consumers Begin Holiday Shopping

 

When consumers begin holiday shopping

Source: National Retail Federation (NRF) 2012
Following the lead of these early birds, well prepared retailers can begin holiday advertising and promotions to catch the almost 40% of shoppers who start shopping in September and October.  Help them to find the perfect gifts at the right prices early on.

Here are 5 Top Insights to help you prepare for the 2013 holiday shopping season.

  1. Free shipping increases online spending – but it must be managed appropriately. Take advantage of group shipping rates and “least-cost shipping” options to increase bottom line revenue.
  2. Manage stock levels to meet seasonal demand spikes and maintain inventory control. Be prepared for the Black Friday through Cyber Monday sales period.  Use last year’s sales as a benchmark for this year’s needs.
  3. Leverage best practices to ensure that you have visibility across all sales channels. Utilize cross channel online inventory control especially if you use third party eCommerce solutions and offsite fulfillment centers – have what you need so you don’t disappoint.
  4. Employ marketing and customer service approaches that work to engage and delight your shoppers. Use customer data to segment your site visitors and create targeted marketing for each segment. There’s no such thing as an over-satisfied customer.
  5. Optimize your existing operations to enable expansion into new marketplaces to uncover more buyers. Focus on the consumer experience and preferences that drive shopper’s choices. Don’t forget about Amazon, eBay and other online outlets for sales.

 

For additional information on how to be prepared for the upcoming holiday season access our on-demand webinar, “The Top 5 Insights to Help Prepare for Season and Holiday Rushes”.  You and your shoppers will be glad you did!

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Is Your eCommerce Site Mobile Ready?

Friday, September 13th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

International Data Corporation (IDC) predicts that U.S. IT spending will increase by 4.6% in 2013.  According to Stephen Minton, VP-global technology and industry research at IDC, “The U.S. economy overall is relatively stable and the forecast for the U.S. economy going forward over the next 15 months is looking pretty solid.”  IDC also projects global spending for mobile devices to be up 39% this year with smartphone spending expected to increase by 18.5%.  Global PC sales will decline by 7.2% which is a result of increased mobile technology spending and an economic slowdown in China.

What all this means for eCommerce retailers is positive – fewer shoppers will be sitting behind a desk when browsing, collecting data on products or placing an order.  Growing numbers of shoppers will be accessing your website and eCommerce store from an increasing and diverse array of mobile devices.  Many will be multi-tasking; a Nielsen/Yahoo study revealed that 86% of mobile phone users access the Internet on their handset while watching television.[1]  You may be competing for their attention with the Big Bang Theory or trying to engage them during the latest episode of The Voice!

To be sure that your shoppers and site visitors have a positive experience, you need to keep your site and all of its content completely mobile enabled – displaying and functioning without any interruptions or loss of integrity across mobile platforms. And you need to be sure your site and online store are attractive, easy-to-use and contain relevant information to hold the attention of visitors and buyers.  If you haven’t already done so, test your site through multiple mobile devices to make sure it’s mobile ready.  Review your site on a regular basis and keep the content up-to-date and as engaging as possible.

Optimizing your site with new, timely merchandise can increase sales and make a good impression which can lead to repeat customers.

 


Tim Parry and Fred Lizza Discuss “Ship From Store” and Other Timely Multichannel Retail Order and Inventory Management Topics at IRCE 2013

Friday, June 21st, 2013

Posted by:  Laura Hills, VP Marketing

Multichannel Merchant’s Senior Content Manager Tim Parry had a chance to meet with Dydacomp’s CEO Fred Lizza at the Internet Retailer Conference and Exhibition (IRCE) 2013 in Chicago earlier this month.  During the video interview, Fred discussed Dydacomp’s customers’ top concerns for the remainder of 2013 as they start to prepare for the holiday season, including the future of the “Ship from Store” model, the integration of the front- and back-ends of eCommerce businesses, as well as Fred’s thoughts on the Marketplace Fairness Act.

Highlights of the interview include:

  • Fred shared that merchants are continuing to recognize the need to handle an increase in orders through additional channels with the same or even fewer resources.  To meet this demand, they are continually looking for ways to streamline their order processing, fulfillment and inventory requirements.
  • Fred discussed how multichannel order management is the back office hub connecting third party and disparate systems to support payment processing, shipping, inventory management, customer service and other aspects of fulfillment to simplify eCommerce.
  • In regard to the Market Fairness Act, Fred explained that imposing sales tax on Internet sales is not the main issue for merchants.  Rather, merchants are concerned about the complex administrative burden that this could become, and they are looking for the best way to handle the new record keeping and collection requirements.  Etailers want to run their business, not file tax returns and reports for the hundreds of jurisdictions where they’ll be required to collect sales tax.
  • Fred observed that online merchants have learned how to use “Free Shipping” to steer sales volume and to change buyer behavior.  He noted the free shipping wars that pervaded the 2012 holiday season will likely not be repeated this year, as buyer incentives will be used as a promotional tool tied to order thresholds.
  • The “Ship from Store” concept that is popular among large retailers has now been adopted by SMB merchants as well, who utilize third party drop ship or fulfillment networks to ship from the nearest warehouse. This allows online merchants to provide the rapid shipping that customers have come to expect without having to maintain the inventory in a centralized warehouse.
  • Fred is seeing more synergy between the front end (marketing) and back end (fulfillment) operations.  Dydacomp is forming relationships with online eCommerce and web builders to enable marketing and fulfillment to create a tight coupling and a seamless end-to-end process for merchants.  The best results are seen when marketing campaigns are easily fulfilled with a tight coupling between customer identification, marketing and fulfillment.

You can see the full interview featuring Fred Lizza and Multichannel Merchant’s Tim Parry at www.youtube.com/watch?v=Q8Kx1Mq_o6k.