Archive for the ‘PCI Compliance’ Category

SMB Retailers – It’s A Good Time to Prepare for Growth

Tuesday, December 17th, 2013

Working with many SMBs, the newspaper headline “Advice for small companies: Take stock, take risks” caught my attention.  This article by Joyce Rosenberg, small business editor at The Associated Press, encourages small business owners to step back from their day-to-day operations to evaluate how they are running their companies.  According to Rosenberg, crisis mode has passed and business owners need to be sure their companies are poised to take advantage of growth opportunities expected on the horizon.

A recent National Small Business survey taken in June and July indicates that small business owner confidence is up 38% from six months ago.  The Wells Fargo/Gallup Small Business Index July survey shows that confidence has risen 9 points from the start of 2013.  Indications are positive and business owners need to be ready to respond to customer and market demands that are to come.  One issue that small businesses are facing is the uncertainty surrounding the Affordable Care Act.  Businesses don’t have a clear picture of what it will ultimately end up costing to provide health care coverage for their employees.  Paul Sarvadi, adviser to small business owners and CEO of Insperity, a Houston-based human resources provider advises not letting this uncertainty limit or stall future plans.

Rosenberg cites three major steps that small business owners should be taking right now as they prepare for a strong year end and continued growth in 2014.

  • Look Ahead –Step back and take a hard and realistic look at where improvements are needed.  Reducing costs, increasing customer satisfaction and differentiating yourself from your competitors are all areas that need to be explored.  Don’t be afraid to be critical in analyzing your business and don’t be locked in to how things have been done in the past.
  • Take Risks – Business is risky and doing nothing can be the riskiest behavior of all.  Be prepared to respond to opportunities.  Consumer spending and the economy can rebound quickly and you’ve got to be ready to jump in to take advantage.
  • Be Good to Employees – The backbone of your organization – retaining good employees needs to be a priority.  Determine what rewards would be appreciated by your staff and implement incentive programs that will have the best return.

The growth trends cited in this article are consistent with those we observe for multichannel etailers transacting business through our order management and eCommerce solutions.  Running an SMB retail business is as much of an art as it is a science.  Connecting back office retail operations with the eCommerce store is essential to bridge the gap between the orders coming in through your online store, the fulfillment of orders and inventory visibility on the back end.

To access Joyce Rosenberg’s full article, click here:

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Amazon Continues to Redefine Online Retailing

Tuesday, December 3rd, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

amazon growthA recent 60 Minutes segment featured a rare interview with Amazon founder Jeff Bezos.  In preparation for the show, 60 Minutes was granted unprecedented access inside Amazon’s operations and was able to visit one of the 1.2 million square foot seventh generation fulfillment centers (there are 96 of these worldwide) that are at the heart of Amazon’s customer-centric approach to order fulfillment.

A classic American business success story selling his first book on Amazon in 1995, Bezos shared information on the following:

  • Humble Beginnings – Bezos used to drive the packages to the post office himself for shipping.
  • Fulfillment Center Efficiencies – Amazon warehouses can store twice as many goods as they did five years ago. By building distribution centers close to the customers they serve, they are able to accelerate the delivery process. Their centers are automated, hi-tech marvels.
  • Other Amazon Businesses – Amazon Fresh offering same-day grocery delivery; Amazon Fashion offering high-end clothing; Original television programming – its first series Alpha House was written by Doonesbury creator Garry Trudeau; and Amazon Web Services (AWS) offering cloud based data storage and website hosting for hundreds of thousands of outside companies and government agencies, including Netflix and the CIA.
  • Company Philosophies – building customer trust, delivering shareholder value and always looking to increase market share and improve the customer experience.
  • The Future – more distribution centers, more efficient operations and drones as delivery vehicles for the majority of Amazon orders – this is a must see!

Amazon has 225 million customers throughout the world and its self-proclaimed goal is “to sell everything to everyone,” and delivering it as quickly and efficiently as possible.  For the full interview between Charlie Rose and Jeff Bezos, go to

Check out the Dydacomp on-demand webinar that provides information on selling through Amazon Marketplace.  It is a must watch if you are considering Amazon Marketplace or looking for a more efficient way to manage your existing Amazon Account.  Click here to access this free on-demand webinar.

Using Social Media To Help Grow Your eCommerce Business

Friday, November 22nd, 2013

Posted by Laura Hills, VP Marketing, Dydacomp


Marketers are placing a high value on social media with 86% of marketers responding to a recent survey indicating that social media is important for their business.  This is up from 83% in 2012.  Facebook and LinkedIn are the two most important social networks for marketers and if forced to choose only one platform, 49% of marketers responded that they would select Facebook.  Despite Facebook’s popularity among the marketers surveyed, only about one in three find their Facebook efforts are effective.

In a recent survey of Dydacomp SMB retail customers, 50% of respondents indicated that social media is one of the emerging channels that they plan to leverage in 2013.

The 2013 Social Media Marketing Industry Report conducted by reveals current and relevant insight to marketers as they evaluate their social media marketing efforts.  This annual survey, now in its fifth year, of 3,000 marketers seeks to understand and then share how social media is used to grow and promote a wide range of B2C and B2B businesses.  A little more than half of the respondents are self-employed or work for small businesses (2 to 10 people).  Responses are summarized and presented in easy to read and follow graphics with nearly 70 charts to visually convey the report’s findings.

Get information about social media time commitment, benefits, pitfalls and platforms that your peers and perhaps competitors are using and compare yourself against other marketers.  Are you getting the same results?  What more should you be doing?

The 2013 Social Media Marketing Industry Report is a must read for anyone that needs to evaluate the commitment to social media marketing.  Click here to access this special report.


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As Car Sales Rise Aftermarket Auto Parts Retailers Can Benefit

Friday, November 1st, 2013

Posted by:  Laura Hills, VP, Marketing, Dydacomp

New car unit sales rose 1.5 million in August of this year, which was the highest level in more than six years and a 17% increase over August 2012.  Toyota, Ford, Nissan, Honda, Chrysler and General Motors all posted double digit gains over August 2012 and are running leaner, more cost efficient organizations contributing to greater profitability. Chrysler and GM each forecast that total U.S. sales in August ran at an annual rate above 16 million, a pace not seen since November of 2007, a month before the start of the Great Recession.

The recovery in the auto industry is not confined to a single market segment.  It is broad based and includes luxury and small car buyers, along with work truck buyers which signal increased confidence among all consumers.  A combination of factors has been cited as the impetus behind this growth including:

  • Need to replace older vehicles (average age of cars and trucks is 11.4 years)
  • Low interest rates
  • High trade-in values
  • More people are working
  • Sweet lease deals
  • New vehicle designs
  • Fuel efficient options
  • Uptick in construction raising demand for pickup trucks

Aftermarket auto parts and accessories are also experiencing significant growth, with online sales well outpacing brick and mortar sales.  Hedges & Company, a digital agency specializing in the automotive aftermarket is forecasting online sales be nearly $4.4 billion in 2013, up from a revised $3.8 billion in 2012 to grow by 15.5% from 2012.

Several auto industry trends will greatly impact the aftermarket and aftermarket retailers need to take notice.   These include:

  • Big engines in both cars and trucks remain hot.  This has always been a sweet spot for the aftermarket companies that sell parts for these large engines, including parts to improve gas mileage and should continue.
  • Two new pony cars are expected in 2014 – a new Mustang and a new Camaro, which are always popular in-demand cars.  Aftermarket parts and accessory dealers need to be ready to react quickly with new products for these vehicles.
  • New light truck and SUV registrations have shown a 10.6% increase over last year.  This definitely is good news for aftermarket parts and accessory retailers in the truck market.

Amazon sells more auto parts and accessories than any other online retailer but many retailers who started selling through eBayMotors and Amazon are now looking to drive more customers through their own websites.

Just as the automakers have retrenched and improved their operations to weather the economic storm, aftermarket retailers need to refocus their efforts to better respond to shopper demand.  Customer satisfaction basics now drive the auto industry and aftermarket retailers need to be able be equally as responsive in connecting with their target audiences.  With more online business, you need to be sure that your eCommerce operation is ready to handle all of your customers’ needs. Provide better product descriptions, be sure your online order process is easy to use, add how-to videos, live customer support and become the go-to place for aftermarket parts and accessories.

For additional information and help with growing your auto parts and accessories business, plan to attend that 2013 SEMA from November 5–November 8 at the Las Vegas Convention Center.  The SEMA Show is the premier automotive specialty products trade event drawing the industry’s brightest minds and hottest products. SEMA offers its members a variety of business tools and resources to help you make smarter business decisions and be more strategic and targeted with your promotions.  For information on the 2013 SEMA Show click here. 

For Dydacomp’s special white paper, The Keys to Drive the Business, Best Practices for Aftermarket Auto Parts Retailers, click here.

For the Associated Press article on U.S. auto sales for 2013 by Tom Krisher and Dee-Ann Durbin, click here.   (

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It’s time! Get Your eCommerce Site Ready for the Holidays

Friday, October 25th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

It’s that time of year – shoppers are starting their holiday shopping earlier and earlier and retailers need to be ready with timely offers, the right amount of inventory, and sufficient staff to handle the demand and to be ready to keep up with customer demand.  For a growing number of consumers, Back to School signals the start of the holiday shopping season.

When Consumers Begin Holiday Shopping


When consumers begin holiday shopping

Source: National Retail Federation (NRF) 2012
Following the lead of these early birds, well prepared retailers can begin holiday advertising and promotions to catch the almost 40% of shoppers who start shopping in September and October.  Help them to find the perfect gifts at the right prices early on.

Here are 5 Top Insights to help you prepare for the 2013 holiday shopping season.

  1. Free shipping increases online spending – but it must be managed appropriately. Take advantage of group shipping rates and “least-cost shipping” options to increase bottom line revenue.
  2. Manage stock levels to meet seasonal demand spikes and maintain inventory control. Be prepared for the Black Friday through Cyber Monday sales period.  Use last year’s sales as a benchmark for this year’s needs.
  3. Leverage best practices to ensure that you have visibility across all sales channels. Utilize cross channel online inventory control especially if you use third party eCommerce solutions and offsite fulfillment centers – have what you need so you don’t disappoint.
  4. Employ marketing and customer service approaches that work to engage and delight your shoppers. Use customer data to segment your site visitors and create targeted marketing for each segment. There’s no such thing as an over-satisfied customer.
  5. Optimize your existing operations to enable expansion into new marketplaces to uncover more buyers. Focus on the consumer experience and preferences that drive shopper’s choices. Don’t forget about Amazon, eBay and other online outlets for sales.


For additional information on how to be prepared for the upcoming holiday season access our on-demand webinar, “The Top 5 Insights to Help Prepare for Season and Holiday Rushes”.  You and your shoppers will be glad you did!

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Mobile Device Shoppers Taking the Lead in Online Spending – Are They Finding You?

Friday, October 18th, 2013

Posted by: Laura Hills, VP Marketing

In the second quarter of 2013, consumers using smartphones and tablets increased their online spending by 24% over 2012 reports comScore Inc., the global leader and preferred source for digital business analytics.  Internet Retailer estimates that total online sales increased 16.2% to $54.54 billion for the same time period.

comScore also reports that the 2013 second quarter sales marks the 15th consecutive positive quarter for eCommerce and the 11th consecutive quarter of double digit growth.   “Increased spending growth for the second quarter not only reflects the long term shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” says Gian Fulgoni, comScore chairman.

This is definitely positive news for online retailers, but only if shoppers can easily find them online. Etailers need to be sure to focus on getting in front of their ideal customers and prospective customers through direct site, paid search and search engine access. It is easy to identify just how easy (or difficult) it is to find your business by doing your own searches to see where you are listed on the popular search engines.  And don’t hesitate to look for help if needed to boost your rankings – not everyone’s an SEO specialist.

With over 5 billion Google searches per day, more than half done on a mobile device, your business may be hard to find.  Know the keywords that people are using to find you, and be sure your site is optimized for SEO rankings. offers the top 10 factors that positively affect your search engine rankings: [1]

1.        Keyword Use in Title Tag

2.        Anchor Text of Inbound Links

3.        Global Link Popularity of Site

4.        Age of Site

5.        Link Popularity within the Site’s Internal Link Structure

6.        Topical Relevance of Inbound Links to Site

7.        Link Popularity of Site in Topical Community

8.        Keyword Use in Body Text

9.        Global Link Popularity of Linking Site

10.     Topical Relationship of Linking Page

In addition, be active on social networks where your customers are likely to be.  Update your site content and offer promotions and/or links that direct them to relevant content, giving visitors reasons to visit often while keeping the search engines running. Your site should be optimized to be displayed and function across all popular devices.  Make sure that there is no loss of integrity or functionality on mobile platforms as more and more shoppers are using them to making their online purchases.

For additional tips on managing your retail back office operations, read this white paper entitled:  “Is Your Back Office Keeping Up With Your Online Store?”

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Tim Parry and Fred Lizza Discuss “Ship From Store” and Other Timely Multichannel Retail Order and Inventory Management Topics at IRCE 2013

Friday, June 21st, 2013

Posted by:  Laura Hills, VP Marketing

Multichannel Merchant’s Senior Content Manager Tim Parry had a chance to meet with Dydacomp’s CEO Fred Lizza at the Internet Retailer Conference and Exhibition (IRCE) 2013 in Chicago earlier this month.  During the video interview, Fred discussed Dydacomp’s customers’ top concerns for the remainder of 2013 as they start to prepare for the holiday season, including the future of the “Ship from Store” model, the integration of the front- and back-ends of eCommerce businesses, as well as Fred’s thoughts on the Marketplace Fairness Act.

Highlights of the interview include:

  • Fred shared that merchants are continuing to recognize the need to handle an increase in orders through additional channels with the same or even fewer resources.  To meet this demand, they are continually looking for ways to streamline their order processing, fulfillment and inventory requirements.
  • Fred discussed how multichannel order management is the back office hub connecting third party and disparate systems to support payment processing, shipping, inventory management, customer service and other aspects of fulfillment to simplify eCommerce.
  • In regard to the Market Fairness Act, Fred explained that imposing sales tax on Internet sales is not the main issue for merchants.  Rather, merchants are concerned about the complex administrative burden that this could become, and they are looking for the best way to handle the new record keeping and collection requirements.  Etailers want to run their business, not file tax returns and reports for the hundreds of jurisdictions where they’ll be required to collect sales tax.
  • Fred observed that online merchants have learned how to use “Free Shipping” to steer sales volume and to change buyer behavior.  He noted the free shipping wars that pervaded the 2012 holiday season will likely not be repeated this year, as buyer incentives will be used as a promotional tool tied to order thresholds.
  • The “Ship from Store” concept that is popular among large retailers has now been adopted by SMB merchants as well, who utilize third party drop ship or fulfillment networks to ship from the nearest warehouse. This allows online merchants to provide the rapid shipping that customers have come to expect without having to maintain the inventory in a centralized warehouse.
  • Fred is seeing more synergy between the front end (marketing) and back end (fulfillment) operations.  Dydacomp is forming relationships with online eCommerce and web builders to enable marketing and fulfillment to create a tight coupling and a seamless end-to-end process for merchants.  The best results are seen when marketing campaigns are easily fulfilled with a tight coupling between customer identification, marketing and fulfillment.

You can see the full interview featuring Fred Lizza and Multichannel Merchant’s Tim Parry at

Protecting your eCommerce Business from Fraud

Monday, June 17th, 2013

Posted by: Fred Lizza, CEO, Dydacomp

Online fraud is a significant and growing concern for online retailers of all sizes.  A major study by LexisNexis in 2012, The Cost of Fraud Study, found that 54% of all retailers are affected by fraud in some way.  The ThreatMatrix 2012 State of Cybercrime study reports that online fraud resulted in about $3.5 billion in lost revenue in North America alone last year. The ThreatMatrix study also found that although 85% of retailers indicated that cyber security is a high priority issue for their organization, 40% of those responding have no online fraud prevention measures in place.  As technology evolves, fraud perpetrators are able to use more sophisticated methods and online retailers need to be more vigilant in the steps they take to combat fraud.

Online retailers face a significant probability of being the target of order fraud.  Online buyers often have the perception of being anonymous, with no face to face contact taking place.  This makes it psychologically easier for a person to commit fraud and puts the online retailer at an increased risk.  As their businesses grow retailers face the challenge of screening more online orders while keeping manual order review and fraud rates as low as possible.

Online retailers have observed that the majority of fraudulent orders have some common aspects.  Some of the more common fraud red flags for online orders are:

  • Late night orders – the incidence of fraud increases late at night
  • Orders from certain countries – high fraud areas include China, Israel, Eastern Europe and South America
  • High volume orders – money is no object when there is no intent to pay
  • Physical address – be wary of orders where the physical address does not match the credit card billing address
  • Free, web based, non-ISP email addresses – these easily conceal the user’s identity
  • ISP address – should originate in the same area as the record of the customer’s physical address

So what’s an online retailer’s best defense without having to manually check each and every order that comes in?  Implementing a fraud screening system will help to identify potentially fraudulent transactions before they are processed. An order management system that can spot and set aside for additional review those orders that are outside of your defined parameters (dollar value, product cost vs. shipping cost, different Ship To address, etc.) can be a good, cost –effective first step.

One retailer commented that fraud is getting bigger and bigger and more sophisticated tricks are being used. If a retailer is able to isolate fraudulent activity to a particular referral URL, they could block orders from that referral URL, or specific IP or IP Range. One of our customers suggests placing suspicious orders on hold in a review stage where the retailer can review them before clearing them for processing.  They commented, “We were fortunate to catch these orders because we put every order of $150 or more on Order Review and verify them.”

Compiling this data will enable you to create rules based filters that compare previous transaction history elements including the points listed above to the current order. Utilizing existing data to implement transaction verification/validation guidelines and decision systems can evaluate the risk on incoming orders in real time.   Where data doesn’t match, you can send an email to your customer to validate the order before processing. If fraudulent activity is detected and can be traced to particular Referral URLs, IPs or IP Ranges, you can block activity from these identified sources.  These steps can reduce the rate of online fraud that you experience.

There are some specific fraud fighting tools and technologies that you can adopt including device fingerprinting, IP geolocation, automated transaction scoring and real time transaction tracking tools.  Online retailers need to improve their fraud detection abilities to maximize legitimate orders while fighting fraud on an ongoing basis.   For additional information about Online Payment Fraud Trends, Merchant Practices and Benchmarks, visit to download the CyberSource 2013 Online Fraud Report.

Simplify Mobile Commerce with SiteLINK 7

Wednesday, March 28th, 2012

Posted By: Al Pascale, Ecommerce Manager at Dydacomp 

Mobile Commerce is quickly growing as more and more shoppers turn to their mobile devices to browse retail sites. According to its findings displayed in an online art retailer’s infographic, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones and mobile commerce is expected to experience significant growth by 2015 from the six previous years — jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion. It is more important than ever for small and medium-sized businesses to stay on top of these trends and offer shoppers mobile optimized sites.

Dydacomp recently released SiteLINK 7 to provide  M.O.M. users with mobile optimized templates and PCI compliance to help enhance their online presence.  A recent report from Limelight offers  5 guidelines to help online retailers improve their site mobilization strategy.  These five tips include:

1.  Don’t Sacrifice Your Brand on Mobile:

Make sure you provide consumers with  a consistent look and feel to reinforce your brand image on both your mobile and traditional website. SiteLINK 7 enables merchants to match their mobile logo and color scheme to their main site’s template to ensure customers have a consistent experience.

2.     Know Your Mobile Platforms:

Maximize your customer reach by ensuring your online content is formatted for the Apple iOS and Android platforms, which are used most by mobile users. According to the report, between 1/2011 and 4/2011, 95% of mobile browsing  came from iOS and Android devices.  SiteLINK 7 has been tested and ensures that mobile content will work on  both iOS and Android devices.

3.     Take Advantage of Tablets:

Tablets create a more interactive and advanced platform for delivering content to consumers. As tablet use expands, consumer expectations also increase as they expect online retail sites to offer attractive and entertaining shopping experience. Businesses must not sacrifice style or function to meet the limitations of the lowest level mobile platforms. With this in mind, SiteLINK 7 enables merchants to render the full template site for tablet devices.

4.     Use a Single Source for Content:

Using a single content source will help businesses streamline content updates and ensure consistency. Using a single content source makes it easy for merchants to syndicate, share and publish content across multiple website domains and device platforms.  All of the images and data for SiteLINK 7 full and mobile templates come from one  source to make content updates easy for merchants.

5.     Always Deliver Performance:

Consumer expectations for site performances on any device as increasing as internet connections get faster. This means merchants must strive to increase site performance to meet these growing expectations. With SiteLINK 7, we have limited the amount of content being delivered over the mobile template to improve load time.

Let SiteLINK 7 increase your online presence and ensure that you are capitalizing on your site mobilization strategy. For more information about upgrading to receive mobile templates in SiteLINK 7, contact Dydacomp Sales at 800-858-3666.

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Dydacomp Releases SiteLINK 7 to Increase Conversion and Ensure PCI Compliance

Thursday, March 8th, 2012

Posted by: Dydacomp Staff 

New version enables merchants to meet regulations while creating the ideal online and mobile shopping experience

(Parsippany, NJ) – Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, today announced SiteLINK 7, a comprehensive eCommerce shopping cart solution that increases conversions and ensures PCI compliance.

SiteLINK 7 delivers many new features to create the ideal cross platform shopping experience for online and mobile shoppers. Dydacomp’s eCommerce hosting environment has also undergone an independent third-party audit to ensure SiteLINK 7 is a PCI DSS certified solution and hosting platform, enabling merchants to meet strict data security standards and regulations.

“One of the business-critical areas that we addressed in SiteLINK 7 is PCI compliance. The ramifications of a data breach to a small or medium-sized business can be devastating. By combining SiteLINK 7 with our Multichannel Order Manager, we provide the only integrated end-to-end PCI compliant software solution for small and mid-size merchants and their customers,” states Fred Lizza, CEO of Dydacomp. “Our latest solution also addresses the rapid adoption of new mobile technology. SiteLINK 7 now includes mobile-optimized layouts to allow our merchants’ customers to browse and order from smart phones and wireless devices.”

Enhancements were made based on best practices for increasing purchases and to help smaller companies compete with large eCommerce sites. SiteLINK7 makes it easier for customers to leave product reviews which improve conversions, incorporates a persistent cart to allow visitors to add items to the shopping cart and complete the order at a later time, and presents a recently viewed items listing. All of these new features enrich the overall shopping experience for online consumers while the integration with Multichannel Order Manager provides SMBs with the ability to manage all commerce processes needed to run and scale a successful online or cross-channel business through a single solution.

The new features of SiteLINK 7 enrich the overall online shopping experience while the integration with Multichannel Order Manager provides SMBs with a single commerce management solution that manages all processes needed to run and scale a successful online or cross-channel business. SiteLINK 7 also incorporates numerous enhancements to create effective and visually powerful eCommerce sites. It includes the ability to sell e-gift cards that can also be redeemed through point- of-purchase, new HTML templates to increase conversions, and integration with buySAFE to provide shoppers with a purchase guarantee.

 “The new release reflects Dydacomp’s continued commitment to providing the complete end-to-end solution for small and mid-sized merchants. The features and functionality we’ve incorporated into our solutions are designed to meet the expanding needs of today’s eCommerce marketplace. In addition, merchants can process credit cards and collect payment related data with the reassurance that SiteLINK 7 has received the PCI DSS compliance certifications that will simplify meeting the requirements for annual merchant qualifications” added Fred.

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