Archive for the ‘Press Release’ Category

Your Brand Logo – To Update or Not To Update – That is the Question

Thursday, December 26th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

Yahoo! unveiled its new logo design recently and it has opened up the conversation about the value of logo redesigns for companies and brands. There are no hard and fast rules for when it’s time to update your company or brand logo.  Some companies can go for decades without a change and other companies make it a part of their marketing strategy to update or change their logos on a regular, pre-planned basis. Sometimes all it takes is a comment about the logo, whether from management, on social media or from the business owner that gets the process started.

In 2013 many well-known companies including Facebook, Hooters, Ernst & Young, Instagram and Procter & Gamble made changes to their logos. For the first time in its 19 year history, multinational internet corporation Yahoo! redesigned its highly identifiable logo, issuing a “logo a day” over a month for people to weigh in on. Most logos are introduced and accepted without incident.  However, in 2010, The Gap unveiled a new logo that was met with universal dislike, prompting this high profile retailer to ditch their new logo and return to the old.

The purpose of a logo is to get the attention of your audience and make a positive impact and lasting impression.  It should enable easy and instant recognition, conveying who you are and a realistic image of what your company and/or brand represents.

How do you determine if your logo could use some updating?  And if you decide to make a change should you go for a full redesign or just some more up-to-date touches?  We’ve provided a few things to consider when evaluating these questions.

Is Your Logo Showing Signs of Age?

Just as clothing goes out of style (think of shoulder pads or parachute pants from the ‘80s), fonts, popular colors and images can make your logo look dated.  Even classic clothing – think trench coats – get refreshed every now and then with new colors and updated styling.  Often all that’s needed is an update to remain current to capture the attention of today’s digitally savvy audiences.

You can make simple changes that will enable you to retain your logo’s original design while updating its look. Subtle changes may help you attract new customers while remaining fully recognizable to existing clients.  Look at Facebook’s new logo and see how a simple change (no definitive bottom to their well known lower case f) makes a very distinct visual difference.

Who Originally Designed Your Logo?

Today’s logos need to translate across more media channels than ever before. Companies may not always budget for professional design services to create a logo and build their own logo without the benefit of a design professional.  Although these logos may look nice, they don’t always work from a technical standpoint and may not transfer from online to print or from a PC to a tablet, phone or other mobile device very well.  It is always a good idea to have a professional design, or at a minimum, review your logo to be sure it works across multiple media.  Even professionally designed logos may need to be changed or updated from time to time and this should be handled by a design professional for the best results.

Has Your Company Undergone a Major Change or Transformation?

There will be times when updating your company or brand logo will be necessary.  Major business changes, such as a new name, change in ownership, business focus, merger or acquisition, new product introduction, pursuing a new audience, or business expansion may all warrant a change to your logo.

You may find that you no longer stand out from your competitors and need to find ways to differentiate yourself. With your logo being one of the first things a customer sees, it is good to have a logo that stands out from others in your industry and readily identifies your company and products.

New Logo or Rebrand?

Rebranding is a larger decision.  Companies consider rebranding for many of the reasons listed in the above paragraph, but the change may go deeper than just the company logo.  Rebranding can include the company image, product lines, individual products and beyond; often eliminating an old brand and introducing a new one.

Your website and/or storefront are places to showcase your brand image.  Refreshing the image through a change in logo design is an investment that can carry your business to the next level and make a huge impact on your company and/or brands’ creditability and success.

For a fun look at popular company logos that have changed significantly over time, click here. (http://www.hongkiat.com/blog/logo-evolution/)  For additional information on updating your brand logo, check out “9 Answers To Why, When And How You Should Update Your Brand Logo” at http://eleventygroup.com/site/2013/09/11/why-when-and-how-you-should-update-your-brand-logo/.

 

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SMB Retailers – It’s A Good Time to Prepare for Growth

Tuesday, December 17th, 2013

Working with many SMBs, the newspaper headline “Advice for small companies: Take stock, take risks” caught my attention.  This article by Joyce Rosenberg, small business editor at The Associated Press, encourages small business owners to step back from their day-to-day operations to evaluate how they are running their companies.  According to Rosenberg, crisis mode has passed and business owners need to be sure their companies are poised to take advantage of growth opportunities expected on the horizon.

A recent National Small Business survey taken in June and July indicates that small business owner confidence is up 38% from six months ago.  The Wells Fargo/Gallup Small Business Index July survey shows that confidence has risen 9 points from the start of 2013.  Indications are positive and business owners need to be ready to respond to customer and market demands that are to come.  One issue that small businesses are facing is the uncertainty surrounding the Affordable Care Act.  Businesses don’t have a clear picture of what it will ultimately end up costing to provide health care coverage for their employees.  Paul Sarvadi, adviser to small business owners and CEO of Insperity, a Houston-based human resources provider advises not letting this uncertainty limit or stall future plans.

Rosenberg cites three major steps that small business owners should be taking right now as they prepare for a strong year end and continued growth in 2014.

  • Look Ahead –Step back and take a hard and realistic look at where improvements are needed.  Reducing costs, increasing customer satisfaction and differentiating yourself from your competitors are all areas that need to be explored.  Don’t be afraid to be critical in analyzing your business and don’t be locked in to how things have been done in the past.
  • Take Risks – Business is risky and doing nothing can be the riskiest behavior of all.  Be prepared to respond to opportunities.  Consumer spending and the economy can rebound quickly and you’ve got to be ready to jump in to take advantage.
  • Be Good to Employees – The backbone of your organization – retaining good employees needs to be a priority.  Determine what rewards would be appreciated by your staff and implement incentive programs that will have the best return.

The growth trends cited in this article are consistent with those we observe for multichannel etailers transacting business through our order management and eCommerce solutions.  Running an SMB retail business is as much of an art as it is a science.  Connecting back office retail operations with the eCommerce store is essential to bridge the gap between the orders coming in through your online store, the fulfillment of orders and inventory visibility on the back end.

To access Joyce Rosenberg’s full article, click here: http://bigstory.ap.org/article/advice-small-companies-take-stock-take-risks.

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Holiday Season Offers Exceptional Deals

Monday, December 9th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

Consumers have become savvy shoppers and adapted to the spending cycle of Black Friday, Small Business Saturday and Cyber Monday.  While they clamber for deals over this weekend, they also realize that more promotions will follow over the next few weeks.   With only 25 shopping days this season, retailers are pulling out all stops to attract shoppers both in store and online.

Jeanette Pavini, MarketWatch.com columnist has provided some shopping insights for consumers looking to take advantage of great deals and discounts to help them fill the stockings of family and friends. These cover a wide range of products to help buyers stretch holiday dollars. Below are items that she is highlighting to shoppers as trends for December.

  • Classic Toys are never out of style.  Kids may have digital wants but according to the National Retail Federation’s 2013 Top Toys Survey, classics like Barbies and Legos still make it to the top of many wish lists.  Lego offers bundled sets at one low price that can be given as two separate gifts.  If you order Barbie and accessories from the Mattel website, signing up for their email list before you shop will save you 10%.  If you missed the Thanksgiving and Black Friday toy specials, you can still get a bargain as many of the season’s most popular toys are discounted even more in December.

  • Hot items from the NFL.  If your NFL team is like mine and out of the running for a playoff spot, you may be able to grab some clearance priced licensed gear during December.  And these prices will likely go lower after December 25th as retailers try to empty their shelves. Game tickets are also subject to a team’s success (or lack of) with underperforming team tickets available at a discount – TiqIQ’s NFL Power Rankings has the average price for the Jacksonville Jaguars at $59 whereas Chicago Bears tickets are averaging $374.

  • DVDs can be a great buy. Blockbuster is closing its doors, announcing the closing of its remaining 300 stores by January.  They have planned giant close out sales for movies, music and even video games.  In addition, with more people streaming movies, stores are finding themselves with excess DVD inventory.  Clearance bins often have great buys on popular and classic movies.
  • We all need clothing. If you can wait until December 26th, the bargains will get better.  Clothing, accessories, and shoes are the most returned gifts which often get further mark downs before being returned to the shelves.  Excess inventory will typically be reduced after the holiday for even more savings.
  • The go-to Gift Card.  Many retailers and restaurants offer gift card bonuses at this time of year. Buy a specified amount of gift cards and get a bonus gift card that you can give as a gift or use to treat yourself.  Just be sure to check the fine print and expiration date of the bonus cards – these often expire within a shorter time period and may require a minimum purchase.

Great offers that no one knows about won’t bring shoppers to your store or website so continue to reach out to your shoppers with whatever promotions and deals you are offering.  For additional holiday sales strategies, view Dydacomp’s webinar, The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes.   

The full text of Jeanette’s article, “Surprising Deals of the Holiday Season” can be found at MarketWatch.  http://online.wsj.com/news/articles/SB10001424052702304011304579220462813394556

Happy holiday selling!

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As Car Sales Rise Aftermarket Auto Parts Retailers Can Benefit

Friday, November 1st, 2013

Posted by:  Laura Hills, VP, Marketing, Dydacomp

New car unit sales rose 1.5 million in August of this year, which was the highest level in more than six years and a 17% increase over August 2012.  Toyota, Ford, Nissan, Honda, Chrysler and General Motors all posted double digit gains over August 2012 and are running leaner, more cost efficient organizations contributing to greater profitability. Chrysler and GM each forecast that total U.S. sales in August ran at an annual rate above 16 million, a pace not seen since November of 2007, a month before the start of the Great Recession.

The recovery in the auto industry is not confined to a single market segment.  It is broad based and includes luxury and small car buyers, along with work truck buyers which signal increased confidence among all consumers.  A combination of factors has been cited as the impetus behind this growth including:

  • Need to replace older vehicles (average age of cars and trucks is 11.4 years)
  • Low interest rates
  • High trade-in values
  • More people are working
  • Sweet lease deals
  • New vehicle designs
  • Fuel efficient options
  • Uptick in construction raising demand for pickup trucks

Aftermarket auto parts and accessories are also experiencing significant growth, with online sales well outpacing brick and mortar sales.  Hedges & Company, a digital agency specializing in the automotive aftermarket is forecasting online sales be nearly $4.4 billion in 2013, up from a revised $3.8 billion in 2012 to grow by 15.5% from 2012.

Several auto industry trends will greatly impact the aftermarket and aftermarket retailers need to take notice.   These include:

  • Big engines in both cars and trucks remain hot.  This has always been a sweet spot for the aftermarket companies that sell parts for these large engines, including parts to improve gas mileage and should continue.
  • Two new pony cars are expected in 2014 – a new Mustang and a new Camaro, which are always popular in-demand cars.  Aftermarket parts and accessory dealers need to be ready to react quickly with new products for these vehicles.
  • New light truck and SUV registrations have shown a 10.6% increase over last year.  This definitely is good news for aftermarket parts and accessory retailers in the truck market.

Amazon sells more auto parts and accessories than any other online retailer but many retailers who started selling through eBayMotors and Amazon are now looking to drive more customers through their own websites.

Just as the automakers have retrenched and improved their operations to weather the economic storm, aftermarket retailers need to refocus their efforts to better respond to shopper demand.  Customer satisfaction basics now drive the auto industry and aftermarket retailers need to be able be equally as responsive in connecting with their target audiences.  With more online business, you need to be sure that your eCommerce operation is ready to handle all of your customers’ needs. Provide better product descriptions, be sure your online order process is easy to use, add how-to videos, live customer support and become the go-to place for aftermarket parts and accessories.

For additional information and help with growing your auto parts and accessories business, plan to attend that 2013 SEMA from November 5–November 8 at the Las Vegas Convention Center.  The SEMA Show is the premier automotive specialty products trade event drawing the industry’s brightest minds and hottest products. SEMA offers its members a variety of business tools and resources to help you make smarter business decisions and be more strategic and targeted with your promotions.  For information on the 2013 SEMA Show click here. 

For Dydacomp’s special white paper, The Keys to Drive the Business, Best Practices for Aftermarket Auto Parts Retailers, click here.

For the Associated Press article on U.S. auto sales for 2013 by Tom Krisher and Dee-Ann Durbin, click here.   (http://www.theledger.com/article/20130904/NEWS/130909697/1178?Title=Double-Digits-Automakers-Report-Big-Gains-for-August).

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Dydacomp Shares Top Predictions for Small Business in 2013

Monday, December 17th, 2012

PARSIPPANY, NJ, December 17, 2012 – Dydacomp, a leading provider of order management solutions for small and mid-sized eCommerce and multichannel merchants, today shared retail predictions from its Chief Executive Officer, Fred Lizza, for small and mid-sized businesses (SMBs) for 2013.

The key trends for retailers and merchants moving into 2013, according to Lizza, include:

1) Small Can be Mighty: Small businesses are at the heart of the U.S. economy and their influence will continue to grow in 2013. According to the U.S. Small Business Administration, 23 million small businesses in America account for 54 percent of all U.S. sales. In 2013, there will be a dramatic change in the amount of influence that small businesses will have on industry trends. Little to no growth in hiring at large organizations is driving more experienced people to start new small businesses. At the same time, small business owners have become much more tech-savvy, and with the power of technology at their fingertips, they can now reach consumers on a global level. This will ultimately give small businesses greater insight and ownership of the market.

2) Smarter Back-End Businesses: Retailers and merchants have recently invested heavily to build up their online store fronts, giving them multiple sales channels, greater market reach and increased growth. Now, tools like multichannel order management systems and business intelligence reporting and dashboards have become a necessity to help the small or mid-sized business manage and maintain this growth. They enable business owners to be savvier when it comes to managing their back office. This increased focus on back-end fulfillment systems will enable retailers and merchants to address issues earlier than ever, as well as see a unified view of their business across all channels. The trend toward the adoption of cloud-based solutions will provide small business owners with a wider variety of smart tools at an affordable price, offering anywhere, anytime access. Business owners will look for vendors with cloud-based solutions that will help them manage their entire back-end business – from real-time dashboards to dynamic reporting.

3) Continued Growth of the Connected Consumer: Gartner Research recently predicted that mobile devices will soon surpass PCs as the top device for accessing the internet. As smartphone and tablet adoption continue to rise at a rapid rate, consumers expect the retailers they buy from to keep up with their mobile needs.

In addition, a recent IDC study found that ‘showrooming,’ or comparison shopping on a mobile phone while shopping in store, will increase by 134 percent this holiday season compared to last year. With 20 percent of consumers planning to showroom, IDC predicts this will influence between $700 million and $1.7 billion in retail purchases.

In order to remain competitive, retailers will have to re-examine their loyalty programs and special offers, and ensure that they are prepared to compete not only on price but customer experience. In addition, business owners will need to have accurate insight into their current prices and inventory to manage change in real time.

“Over the last year, we’ve seen many changes in the retail landscape, including the proliferation of smartphones driving mobile commerce and the emergence of small businesses as global players,” said Lizza. “As these trends continue into 2013, merchants and retailers will need to evolve in order to remain competitive. By understanding today’s consumers and taking advantage of the latest technology, business owners have a huge opportunity for growth in the coming year.”

To find out more about how Dydacomp is driving SMBs, please visit www.dydacomp.com or follow us on Twitter @dydacomp.

Survey Sheds Light on SMB eCommerce Trends and Challenges

Thursday, June 21st, 2012

Posted by: Dydacomp Staff

Dydacomp today announced the results of a survey highlighting emerging industry trends and challenges. Interestingly, while respondents overwhelmingly had not yet considered a SaaS-based solution for their business (63 percent), they clearly saw the benefits of the SaaS model. Furthermore, despite an increase in consumer spending, the majority (more than 50 percent) of SMBs still cite attracting new customers as their number-one goal.

The survey was conducted at Dydacomp’s annual User Conference, held on June 4, 2012 in Chicago. Dydacomp clients, representing all major vertical industries, gathered to discuss best practices and industry insights to enable small and medium-sized businesses (SMBs) to get the most out of their Multichannel Order Manager (M.O.M.) and SiteLINK eCommerce solutions and drive revenue growth. Highlights from the conference included panel discussions with Dydacomp customers and a keynote speech by Tim Parry, Senior Content Manager at Multichannel Merchant, who addressed why direct merchants need to embrace cross-channel marketing and how retailers can connect those channels to provide a seamless customer experience.

At the conference, Dydacomp conducted a survey of attendees to understand what is of top concern to today’s SMBs as well as their opinions on SaaS-based solutions. The survey revealed interesting insight into what SMBs are looking for in technology solutions, as well as challenges they face.

Key survey findings included:

  •  Given current economic conditions, attracting new customers remains a top challenge for SMB retailers, with more than 50 percent citing it as their number one concern.

   •  23 percent responded that deploying a technology infrastructure to manage online stores and orders is a significant challenge, underscoring the importance of order management solutions.

   •  Emerging channels are hot topics in the industry. Nearly 50 percent of respondents are interested in leveraging mobile and more than 25 percent want to understand how to use social media channels, such as Facebook and Twitter, to attract new customers. However, respondents reported minimal interest in leveraging QR codes.

   •  A majority of respondents said that the most important factor for their customers when shopping is the ability to easily find products.

   •  In examining what aspect of an order management system is most important to their customers, respondents ranked order processing as the most important factor.

   •  While SaaS offers many benefits for the SMB market, more than 6o percent of respondents said they have not yet evaluated any SaaS solutions for their business.

   •  However, the benefits respondents equated with SaaS are significant with 38 percent identifying the ability to integrate multiple systems, such as Webstore, payment processing, shipping and accounting as a positive. Another 38 percent cited having someone else manage infrastructure as a major benefit of SaaS.

“This year’s user conference was a huge success, and we are looking forward to growing the event next year,” said Fred Lizza, CEO, Dydacomp. “The data we acquired from our customers during the conference is invaluable; it revealed that today’s SMBs are open to leveraging new channels to attract customers and that they are beginning to see the benefits of SaaS solutions – even though they have yet to evaluate the solutions themselves. This opens up significant opportunity as we continue to grow and innovate our offerings and the company.”

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Dydacomp Enhances Amazon® Integration in New Multichannel Order Manager Quarterly Update

Wednesday, April 4th, 2012

 Posted By: Dydacomp Staff

New features enable clients to more effectively manage their Amazon Marketplace channel and boost sales

(Parsippany, NJ) – Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, announced powerful enhancements to Multichannel Order Manager’s (M.O.M.) integration with Amazon Marketplace. The new capabilities are included in the March 2012 quarterly update for M.O.M. Version 8, the leading integrated eCommerce and PCI compliant inventory  management solution for SMBs.

The enhancements enable clients to easily open a new business channel or expand their presence on Amazon Marketplace, list their products in the right categories, and improve drop shipping support through Fulfillment by Amazon (FBA). The update is provided free to all supported M.O.M. Version 8 users as part of the quarterly release schedule.

“We are focused on providing our customers with the best tools to grow their businesses, and the new quarterly release process assures they will see a steady flow of enhancements to equip them for accelerated growth. In particular, this initial release enables them to more effectively tap into Amazon’s 150 million customers,” stated Fred Lizza, CEO of Dydacomp. “Our customers now have the ability to more efficiently sell their products and boost sales in Amazon Marketplace, while ensuring that they maintain accurate inventory and fulfill all orders on time.”

The Amazon integration features include expanded category management so merchants have the ability to group their products into the most accurate categories. They’ll be able to easily import and export product descriptions and categories in mass to increase their visibility on Amazon Marketplace and ensure their products are more readily found by shoppers. They’ll also have the tools to stand out against the competition by quickly adjusting their product descriptions in M.O.M. and having the updates reflected in Amazon Marketplace.

By enhancing the support for FBA, products listed by merchants using M.O.M. will be able to qualify for Amazon Prime, which gives them the opportunity to offer free super saver shipping to entice Amazon’s customers to choose their products. They’ll also gain better insight into their Amazon sales through accurate order fulfillment and tracking.

“It made sense for our first quarterly release to emphasize our Amazon integration because this is a critical channel for many of our M.O.M. users. We are excited to see how they are able to take advantage of these new and beneficial improvements, and we look forward to the continued value M.O.M. Version 8 users will receive from upcoming quarterly release as well,” added Fred.

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Dydacomp Partners with buySAFE to Help Online Merchants Increase Conversion with Transactional Guarantees

Tuesday, March 13th, 2012

Posted by: Dydacomp Staff

(Parsippany, NJ and Arlington, VA)  Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, announced that buySAFE Guaranteed, the leading provider of third party guarantees for increased online retailer profitability and customer satisfaction, will be included as an integrated feature of SiteLINK 7, the newest release of its eCommerce store software. This integration will allow online merchants on the SiteLINK platform to easily enable buySAFE with one-click activation and try the solution for 30 days at no cost.

buySAFE transactional guarantees are used by thousands of online retailers to increase conversion and customer satisfaction. The buySAFE Guaranteed Program works by providing tangible benefits that address the three primary concerns of online shoppers — identity theft, transaction integrity and the assurance that they are getting the lowest price.

The buySAFE 3-in-1 Guarantee includes:

  • $10,000 Identity Theft Protection: comprehensive identity theft coverage
  • $1,000 Purchase Guarantee: full third party guarantee of the purchase terms of sale
  • $100 Lowest Price Guarantee: same store price drop protection, if the price drops, buySAFE pays the difference

“SiteLINK 7 reflects Dydacomp’s commitment to providing the complete end-to-end solution for small and mid-sized merchants. We designed the latest version to meet the expanding needs of today’s eCommerce marketplace and to provide the tools to drive revenue growth,” said Fred Lizza, CEO of Dydacomp. “One of the tools that we integrated into SiteLINK 7 is buySAFE. This gives our clients the opportunity to implement a solution that has been proven to increase conversions.”

“Increasing website conversion and keeping customers happy are two primary goals of every online retailer. buySAFE transactional guarantees are a proven way to accomplish both,” said Shane Lundy, VP of Business Development for buySAFE. “With a 30-day free trial and one-click activation, we’ve attempted to make it as easy as possible to demonstrate the positive impact that buySAFE will have for online retailers.”

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online retailers to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual, Travelers and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 22 million guaranteed purchases and over 5,000 buySAFE Merchant websites, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE’s investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

For more information, visit: http://www.buysafe.com

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Dydacomp Releases SiteLINK 7 to Increase Conversion and Ensure PCI Compliance

Thursday, March 8th, 2012

Posted by: Dydacomp Staff 

New version enables merchants to meet regulations while creating the ideal online and mobile shopping experience

(Parsippany, NJ) – Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, today announced SiteLINK 7, a comprehensive eCommerce shopping cart solution that increases conversions and ensures PCI compliance.

SiteLINK 7 delivers many new features to create the ideal cross platform shopping experience for online and mobile shoppers. Dydacomp’s eCommerce hosting environment has also undergone an independent third-party audit to ensure SiteLINK 7 is a PCI DSS certified solution and hosting platform, enabling merchants to meet strict data security standards and regulations.

“One of the business-critical areas that we addressed in SiteLINK 7 is PCI compliance. The ramifications of a data breach to a small or medium-sized business can be devastating. By combining SiteLINK 7 with our Multichannel Order Manager, we provide the only integrated end-to-end PCI compliant software solution for small and mid-size merchants and their customers,” states Fred Lizza, CEO of Dydacomp. “Our latest solution also addresses the rapid adoption of new mobile technology. SiteLINK 7 now includes mobile-optimized layouts to allow our merchants’ customers to browse and order from smart phones and wireless devices.”

Enhancements were made based on best practices for increasing purchases and to help smaller companies compete with large eCommerce sites. SiteLINK7 makes it easier for customers to leave product reviews which improve conversions, incorporates a persistent cart to allow visitors to add items to the shopping cart and complete the order at a later time, and presents a recently viewed items listing. All of these new features enrich the overall shopping experience for online consumers while the integration with Multichannel Order Manager provides SMBs with the ability to manage all commerce processes needed to run and scale a successful online or cross-channel business through a single solution.

The new features of SiteLINK 7 enrich the overall online shopping experience while the integration with Multichannel Order Manager provides SMBs with a single commerce management solution that manages all processes needed to run and scale a successful online or cross-channel business. SiteLINK 7 also incorporates numerous enhancements to create effective and visually powerful eCommerce sites. It includes the ability to sell e-gift cards that can also be redeemed through point- of-purchase, new HTML templates to increase conversions, and integration with buySAFE to provide shoppers with a purchase guarantee.

 “The new release reflects Dydacomp’s continued commitment to providing the complete end-to-end solution for small and mid-sized merchants. The features and functionality we’ve incorporated into our solutions are designed to meet the expanding needs of today’s eCommerce marketplace. In addition, merchants can process credit cards and collect payment related data with the reassurance that SiteLINK 7 has received the PCI DSS compliance certifications that will simplify meeting the requirements for annual merchant qualifications” added Fred.

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Dydacomp Enhances Integration to Miva Merchant with Powerful New Interface

Wednesday, March 7th, 2012

Posted by: Dydacomp Staff 

(Parsippany, NJ) – Dydacomp, a leading provider of business technology platforms for eCommerce and multichannel merchants,  announced a new interface that strengthens the company’s strategic partnership with Miva Merchant, a leading supplier of eCommerce software to small and medium-sized businesses. The interface creates a seamless connection between Dydacomp’s Multichannel Order Manager (M.O.M.), Version 8 and Miva Merchant eCommerce solutions to provide greater controls over inventory and order management.

“We continue to focus on new ways to improve and simplify eCommerce for small and medium sized merchants. The interface accomplishes this by enabling Miva Merchant and M.O.M. users to easily synchronize inventory across all channels,” stated Fred Lizza, CEO. “It is built on M.O.M.’s API, helping businesses build off the success of their eCommerce store and streamline operations to cut costs, increase efficiencies, and drive new revenue.”

M.O.M. is the leading PCI compliant commerce management solution. When integrated with an eCommerce platform such as Miva Merchant, it automates and streamlines the back office processes so customers can more effectively manage orders, inventory, order processing, accounting, customer database, marketing, reporting and so much more.

The interface enhances the communication between Miva 5.5 and higher and M.O.M. to improve the accuracy of inventory management and the efficiency of order fulfillment. As a result, Miva Merchant users can easily update order status, download new orders, and manage product information between all commerce channels.

The new capabilities of the interface has strengthened the Dydacomp and Miva Merchant partnership. The integration provides Miva Merchant users with a direct interface to M.O.M. so they can simplify and improve the efficiency of their business processes. It reinforces Dydacomp’s commitment to opening up M.O.M. so clients can choose the eCommerce platform that best meets their needs to grow their businesses.

About Miva Merchant
Miva Merchant offers a complete e-commerce solution consisting of PA-DSS validated shopping cart software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development. Over 50,000 merchants use Miva Merchant’s highly customizable, intuitive and scalable ecommerce software. These merchants range from hand-selected boutique product stores to manufacturers directly integrating their manufacturing with distributor access and an online retail presence. To see examples of online stores running on Miva Merchant, visit www.mivamerchant.com.

 

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