Archive for the ‘Support’ Category

Your Brand Logo – To Update or Not To Update – That is the Question

Thursday, December 26th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

Yahoo! unveiled its new logo design recently and it has opened up the conversation about the value of logo redesigns for companies and brands. There are no hard and fast rules for when it’s time to update your company or brand logo.  Some companies can go for decades without a change and other companies make it a part of their marketing strategy to update or change their logos on a regular, pre-planned basis. Sometimes all it takes is a comment about the logo, whether from management, on social media or from the business owner that gets the process started.

In 2013 many well-known companies including Facebook, Hooters, Ernst & Young, Instagram and Procter & Gamble made changes to their logos. For the first time in its 19 year history, multinational internet corporation Yahoo! redesigned its highly identifiable logo, issuing a “logo a day” over a month for people to weigh in on. Most logos are introduced and accepted without incident.  However, in 2010, The Gap unveiled a new logo that was met with universal dislike, prompting this high profile retailer to ditch their new logo and return to the old.

The purpose of a logo is to get the attention of your audience and make a positive impact and lasting impression.  It should enable easy and instant recognition, conveying who you are and a realistic image of what your company and/or brand represents.

How do you determine if your logo could use some updating?  And if you decide to make a change should you go for a full redesign or just some more up-to-date touches?  We’ve provided a few things to consider when evaluating these questions.

Is Your Logo Showing Signs of Age?

Just as clothing goes out of style (think of shoulder pads or parachute pants from the ‘80s), fonts, popular colors and images can make your logo look dated.  Even classic clothing – think trench coats – get refreshed every now and then with new colors and updated styling.  Often all that’s needed is an update to remain current to capture the attention of today’s digitally savvy audiences.

You can make simple changes that will enable you to retain your logo’s original design while updating its look. Subtle changes may help you attract new customers while remaining fully recognizable to existing clients.  Look at Facebook’s new logo and see how a simple change (no definitive bottom to their well known lower case f) makes a very distinct visual difference.

Who Originally Designed Your Logo?

Today’s logos need to translate across more media channels than ever before. Companies may not always budget for professional design services to create a logo and build their own logo without the benefit of a design professional.  Although these logos may look nice, they don’t always work from a technical standpoint and may not transfer from online to print or from a PC to a tablet, phone or other mobile device very well.  It is always a good idea to have a professional design, or at a minimum, review your logo to be sure it works across multiple media.  Even professionally designed logos may need to be changed or updated from time to time and this should be handled by a design professional for the best results.

Has Your Company Undergone a Major Change or Transformation?

There will be times when updating your company or brand logo will be necessary.  Major business changes, such as a new name, change in ownership, business focus, merger or acquisition, new product introduction, pursuing a new audience, or business expansion may all warrant a change to your logo.

You may find that you no longer stand out from your competitors and need to find ways to differentiate yourself. With your logo being one of the first things a customer sees, it is good to have a logo that stands out from others in your industry and readily identifies your company and products.

New Logo or Rebrand?

Rebranding is a larger decision.  Companies consider rebranding for many of the reasons listed in the above paragraph, but the change may go deeper than just the company logo.  Rebranding can include the company image, product lines, individual products and beyond; often eliminating an old brand and introducing a new one.

Your website and/or storefront are places to showcase your brand image.  Refreshing the image through a change in logo design is an investment that can carry your business to the next level and make a huge impact on your company and/or brands’ creditability and success.

For a fun look at popular company logos that have changed significantly over time, click here. (http://www.hongkiat.com/blog/logo-evolution/)  For additional information on updating your brand logo, check out “9 Answers To Why, When And How You Should Update Your Brand Logo” at http://eleventygroup.com/site/2013/09/11/why-when-and-how-you-should-update-your-brand-logo/.

 

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Payment Processing, Press Release, Search Marketing, Shipping, SiteLINK News, StoreFront.net, Support, Webinar | No Comments »

Managing Inventory During Peak Selling Periods

Monday, December 16th, 2013

Dydacomp-Santa-2014-1

Inventory management can be a time-consuming and error-prone process for multi-channel eCommerce businesses.  The quality and accuracy of inventory management is especially critical during the peak holiday selling season, which can be can be the single most important time of the year for these retailers.  According to the NRF, nearly 20% of retail sales happen from Black Friday through Christmas with close to 40% of sales taking place between November 1 and December 15.  Having the right amount of inventory on hand to meet consumer demands can make all the difference in the success of a retailer’s holiday season.

Putting time into some advance planning can better prepare you to meet the unpredictable demands that your business will face, especially this year with only 26 shopping days.  Without proper planning, this peak holiday selling season can create a perfect storm of inventory management challenges.  By recognizing problem areas likely to cause problems, you’ll be better equipped to weather the season. Avoiding stockouts, fulfillment bottlenecks and meeting delivery demands can make the season merry and bright for you.

So how do today’s multichchannel retailers address these challenges?  Here are suggestions based upon our research and our customers’ experiences:

  • Get an Early Start

Synchronize your schedule of marketing campaigns with the availability of products featured in promotions. Actively manage merchandise assortments in conjunction with marketing plans to know what items you’ll need to keep the demand plans balanced. Get areas of your warehouse or store ready to receive the products you’ll need and have a logistics plan to efficiently move these items. If you’re drop shipping, coordinate schedules with drop shippers and/or warehouses that store and distribute your products.

  • Create a Holiday Sales Forecast

Analyze previous holiday sales, consider anticipated consumer trends and, if the research is available, evaluate recommendations in your industry segment.  Determine what worked and what areas are in need of improvement.  Consider orders from your best shoppers and look at their buying behaviors during peak selling periods. Look at impulse or fast moving items that tend to sell out quickly and be sure you can readily restock these items to meet demand.

  • Have Accurate Information

Accurate inventory and sales data enables you to make efficient and effective decisions before the season starts and throughout your busiest holiday times. And don’t forget to manage your customer list along with any mailing lists you may purchase.

  • Automate the Inventory Management Function

An inventory management system allows you to track and control your inventory across all sources. Inventory management software that integrates data across multiple selling channels adjusts your inventory levels when an order is placed or a sale is made. Inventory management software allows you to track your inventory status and will make it easy to manage and fulfill orders from shopping to shipping all year long.

  • Connect with Suppliers

Your vendors have holiday sales goals just like you and are likely to be looking for ways to get their customers to buy from them. Don’t be afraid to negotiate prices or delivery terms which can help you save money and keep you stocked with the items you need.

  • Don’t Overlook the Details

If you ship your own merchandise, in addition to having the right amount of inventory available, you also need to be sure that you are well stocked with other retail holiday essentials including gift wrap and bags, gift cards, bows, special holiday packaging, extra shipping boxes, packaging tape and other supplies.  You can’t move your inventory if you don’t have the packing and shipping supplies you need.  If you work with a drop shipper, drop shipping transfers the pick, pack and ship tasks to the shipper.

  • Think Ahead

Give some thought to how you’ll handle returns and the impact anticipated return levels will have on your inventory levels.

Take the necessary steps now to ensure you have the inventory on hand meet your shoppers’ demands.  For additional tips to help you have a great holiday selling season, access our on-demand webinar, “The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes”.

Happy & Successful Holiday Selling!

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Payment Processing, Shipping, SiteLINK News, StoreFront.net, Support, Webinar | No Comments »

Using Social Media To Help Grow Your eCommerce Business

Friday, November 22nd, 2013

Posted by Laura Hills, VP Marketing, Dydacomp

multichannel-order-management-social-media

Marketers are placing a high value on social media with 86% of marketers responding to a recent survey indicating that social media is important for their business.  This is up from 83% in 2012.  Facebook and LinkedIn are the two most important social networks for marketers and if forced to choose only one platform, 49% of marketers responded that they would select Facebook.  Despite Facebook’s popularity among the marketers surveyed, only about one in three find their Facebook efforts are effective.

In a recent survey of Dydacomp SMB retail customers, 50% of respondents indicated that social media is one of the emerging channels that they plan to leverage in 2013.

The 2013 Social Media Marketing Industry Report conducted by SocialMediaExaminer.com reveals current and relevant insight to marketers as they evaluate their social media marketing efforts.  This annual survey, now in its fifth year, of 3,000 marketers seeks to understand and then share how social media is used to grow and promote a wide range of B2C and B2B businesses.  A little more than half of the respondents are self-employed or work for small businesses (2 to 10 people).  Responses are summarized and presented in easy to read and follow graphics with nearly 70 charts to visually convey the report’s findings.

Get information about social media time commitment, benefits, pitfalls and platforms that your peers and perhaps competitors are using and compare yourself against other marketers.  Are you getting the same results?  What more should you be doing?

The 2013 Social Media Marketing Industry Report is a must read for anyone that needs to evaluate the commitment to social media marketing.  Click here to access this special report.

 

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Payment Processing, PCI Compliance, Search Marketing, SiteLINK News, SMB Index, StoreFront.net, Support, Webinar | No Comments »

As Car Sales Rise Aftermarket Auto Parts Retailers Can Benefit

Friday, November 1st, 2013

Posted by:  Laura Hills, VP, Marketing, Dydacomp

New car unit sales rose 1.5 million in August of this year, which was the highest level in more than six years and a 17% increase over August 2012.  Toyota, Ford, Nissan, Honda, Chrysler and General Motors all posted double digit gains over August 2012 and are running leaner, more cost efficient organizations contributing to greater profitability. Chrysler and GM each forecast that total U.S. sales in August ran at an annual rate above 16 million, a pace not seen since November of 2007, a month before the start of the Great Recession.

The recovery in the auto industry is not confined to a single market segment.  It is broad based and includes luxury and small car buyers, along with work truck buyers which signal increased confidence among all consumers.  A combination of factors has been cited as the impetus behind this growth including:

  • Need to replace older vehicles (average age of cars and trucks is 11.4 years)
  • Low interest rates
  • High trade-in values
  • More people are working
  • Sweet lease deals
  • New vehicle designs
  • Fuel efficient options
  • Uptick in construction raising demand for pickup trucks

Aftermarket auto parts and accessories are also experiencing significant growth, with online sales well outpacing brick and mortar sales.  Hedges & Company, a digital agency specializing in the automotive aftermarket is forecasting online sales be nearly $4.4 billion in 2013, up from a revised $3.8 billion in 2012 to grow by 15.5% from 2012.

Several auto industry trends will greatly impact the aftermarket and aftermarket retailers need to take notice.   These include:

  • Big engines in both cars and trucks remain hot.  This has always been a sweet spot for the aftermarket companies that sell parts for these large engines, including parts to improve gas mileage and should continue.
  • Two new pony cars are expected in 2014 – a new Mustang and a new Camaro, which are always popular in-demand cars.  Aftermarket parts and accessory dealers need to be ready to react quickly with new products for these vehicles.
  • New light truck and SUV registrations have shown a 10.6% increase over last year.  This definitely is good news for aftermarket parts and accessory retailers in the truck market.

Amazon sells more auto parts and accessories than any other online retailer but many retailers who started selling through eBayMotors and Amazon are now looking to drive more customers through their own websites.

Just as the automakers have retrenched and improved their operations to weather the economic storm, aftermarket retailers need to refocus their efforts to better respond to shopper demand.  Customer satisfaction basics now drive the auto industry and aftermarket retailers need to be able be equally as responsive in connecting with their target audiences.  With more online business, you need to be sure that your eCommerce operation is ready to handle all of your customers’ needs. Provide better product descriptions, be sure your online order process is easy to use, add how-to videos, live customer support and become the go-to place for aftermarket parts and accessories.

For additional information and help with growing your auto parts and accessories business, plan to attend that 2013 SEMA from November 5–November 8 at the Las Vegas Convention Center.  The SEMA Show is the premier automotive specialty products trade event drawing the industry’s brightest minds and hottest products. SEMA offers its members a variety of business tools and resources to help you make smarter business decisions and be more strategic and targeted with your promotions.  For information on the 2013 SEMA Show click here. 

For Dydacomp’s special white paper, The Keys to Drive the Business, Best Practices for Aftermarket Auto Parts Retailers, click here.

For the Associated Press article on U.S. auto sales for 2013 by Tom Krisher and Dee-Ann Durbin, click here.   (http://www.theledger.com/article/20130904/NEWS/130909697/1178?Title=Double-Digits-Automakers-Report-Big-Gains-for-August).

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Payment Processing, PCI Compliance, Press Release, Search Marketing, Shipping, SiteLINK News, SMB Index, StoreFront.net, Support, Webinar | No Comments »

Latest M.O.M. Update Now Available

Wednesday, June 13th, 2012

Posted by: Michael Nardini, VP of Customer SatisfactionMichael Nardini, VP of Client Satisfaction

The latest bi-weekly M.O.M. release is now available for download on the support section of our website. Within this release, we have made a number of fixes for international M.O.M. users as well as other updates.

This week’s executable (dated 06.12.12) includes:

  • Resolved LMM error to ensure user can export list based on customer attributes.
  • Increased speed for truncating PCI log.
  • Corrected UK credit card processing to send entire order number.
  • Revised Order Promotion Wording for UK M.O.M. users.
  • Added the user id to Useractivity table to track changes made in the Order Product Screen.

For a full detail of the fixes included in the update please log into Dydacomp Support Online.  If you have any questions, have trouble updating, or experience further issues, please contact Dydacomp Support by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

 

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Latest M.O.M. Update Now Available for Download

Tuesday, May 29th, 2012

Posted by: Michael Nardini, VP of Customer Satisfaction Michael Nardini, VP of Client Satisfaction

The latest M.O.M. release is now available for download on the support section of our website. Within this release, we have made a number of fixes for supported M.O.M. users to help improve  to help improve M.O.M.’s inventory managementorder management, order fulfillment and order processing capabilities.

This week’s executable (dated 05.29.12) includes:

  • Added Zip Code exemptions  for French Overseas Departments.
  • Resolved issue to ensure Inactive users are not available on various menus.
  • Added Last Order Date in the available fields of LMM to export the list.
  • Corrected County and Post Town auto populate for WN8 postal sort codes for M.O.M. UK users.

For a full detail of the fixes included in the update please log into Dydacomp Support Online.  If you have any questions, have trouble updating, or experience further issues, please contact Dydacomp Support by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

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Happy Memorial Day!

Friday, May 25th, 2012

Posted By: Michael Nardini, VP Of Customer Satisfaction 

Michael Nardini, VP of Client Satisfaction

The start of summer is upon us and we hope everyone has a great Memorial Day weekend filled with sun, fun, and BBQs.


The Dydacomp email system will be down for an extended period of time over the weekend. This downtime is necessary to allow our network administrator to increase the storage capacity of our email server. The work is scheduled to begin during the evening hours of Friday, May 25th. We will notify you by email as soon as the email update is complete.
During this time, we have set up an alternative Support address: mom.dydacomp@gmail.com to ensure that you will be able to contact Dydacomp support throughout the weekend. Dydacomp Support is also available throughout the weekend by phone at (973) 763 9415.

Dydacomp Support will be available on Memorial Day, Monday May 28, 2012.

We hope you have an enjoyable Memorial Day weekend!

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Latest M.O.M. Update Now Available

Tuesday, May 15th, 2012

Posted By: Michael Nardini, VP of Customer Satisfaction Michael Nardini, VP of Client Satisfaction

The latest bi-weekly M.O.M. release is now available for download on the support section of our website. Within this release, we have made a number of fixes for supported M.O.M. users to help improve  to help improve M.O.M.’s inventory managementorder management, order fulfillment and order processing capabilities.

This week’s executable (dated 05.15.12) includes:

·   Resolved issue to ensure M.O.M. matches the Shopsite SKU to the correct M.O.M. SKU.

·   In the UK version of M.O.M., the customer look up by phone number will now function correctly.

·   Improved Amazon product synchronization to process if a single order fails to upload.

·   The automatic import will  now respect the ship ahead flag.

·   The alert message on the rename/merge stock number screen has changed.  The message now alerts users that the M.O.M. database tables will be updated, but the user must update things like third party order import files.

For a full detail of the fixes included in the update please log into Dydacomp Support Online.  If you have any questions, have trouble updating, or experience further issues, please contact Dydacomp Support by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

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Latest M.O.M. Update Now Available

Tuesday, May 1st, 2012

Posted by: Michael Nardini, VP of Customer Satisfaction Michael Nardini, VP of Client Satisfaction

The latest bi-weekly M.O.M. release is now available for download on the support section of our website. Within this release, we have made a number of fixes for supported M.O.M. users to help improve  to help improve M.O.M.’s inventory managementorder management, order fulfillment and order processing capabilities.

This week’s executable (dated 05.1.12) includes:

  • The Global Parameters setting to define the number of copies to print for the Packing Slip and Invoice will now work for custom forms.
  • Resolved issue in  the apply customer payments screen stating the currency is invalid for M.O.M. UK systems.
  • Improved Amazon order synchronization to process if a single order fails to upload.
  • Resolved Miva orders duplicating when more than 750 orders are downloaded at one time.
  • Corrected issues with call schedule “speak to name” to ensure it now is listed under the selected customer name.

For a full detail of the fixes included in the update please log into Dydacomp Support Online.  If you have any questions, have trouble updating, or experience further issues, please contact Dydacomp Support by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

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Latest API Update Now Available

Wednesday, April 25th, 2012

Posted by: Michael Nardini, VP of Customer Satisfaction Michael Nardini, VP of Client Satisfaction

The latest update for the Multichannel Order Manager v8 API is now available on the support section of our website. The M.O.M. v8 API enables your business to integrate M.O.M. with your eCommerce provider of choice to improve your  inventory managementorder management, order fulfillment and order processing capabilities.

These API updates incremental feature enhancements to M.O.M’s API to expand the capacity of the API and to ensure it meets your business needs.  To ensure the success of the update, each release will include documentation and some sample codes to demonstrate how to use the API.

The April API Update enhancements include:

  • Enable M.O.M Ebay functionalities in API.   You will now be able to use the M.O.M. API in conjunction with the Ebay API :
    • Download all new orders from Ebay
    • Upload M.O.M. order information and status to Ebay
    • Synchronize inventory with warehouse management system.
    • Publish new product information for auction to Ebay
  • New API property to determine how stock is pulled from inventory.
  • New function to update “Other Info.” Or Order Line Item’s alternate.
  • Modified functions to ensure output encrypted credit card and E-Check data will be masked.  Credit card data will be masked showing only the last four digits.  E-check data will be masked entirely.
  • New function to output all or selected stock fields and to update stock memo fields.
  • New function to output feed manager info.

For more information, download the latest M.O.M. API User Guide in the Support section of the Dydacomp website.

If you have any questions or trouble updating, the Dydacomp Support team is available Mon – Thurs 9am – 6:45pm EST and Fri 9 AM – 4:45pm EST by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

Please remember to backup your M.O.M. system daily.

 

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