Conquer Your Brand’s Facebook Timeline

Posted by: Molly Griffin, Marketing Associate 

Facebook announced Timeline for brand pages a little over a month ago and the deadline is quickly approaching for all pages to convert to Timeline by March 30.  You still have a few days to preview the new look and review your page before the changes take effect.

Check out Dydacomp’s New Timeline Facebook at www.facebook.com/dydacomp.

Good news is Timeline offers you the ability to create a more aesthetically pleasing page for your customers and a recent study shows that early adopters for Timeline  are getting an average 46% more engagement with Timeline (note: the researcher, Simply Measured, drew its results from a  small sample just 15 Facebook brand pages).

Take advantage of this Facebook change by reevaluating and revising your current social media strategy to discover what you want to achieve with your Facebook page. The change may seem daunting, but with a few easy steps you can prepare your business Facebook page for Timeline with a few adjustments:

1.) The new Logo size is square no more than 180 x 180 pixels. You will have to adjust the size of your current profile picture to make sure it meets the new pixels or else the image will be distorted.

2.)  An new exciting feature added  is the ability to reflect your brand in a large cover photo at the top of the page. Take advantage of this new feature and leverage the image by changing it out frequently to display images that will attract customers to your page. Take some time to find an image that reflects your brand, but remember the cover photo is a maximum 851 x 399 pixels.  Also, keep in mind there are some guidelines you must follow for the of the Facebook cover page guidelines. Cover images may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our web site”
  • Contact information, such as web address, e-mail, mailing address or other information intended for your page’s “About” section
  • References to user interface elements, such as “Like” or “Share,” or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

3.) The Timeline feature now enables you to highlight a post and pin it to the top of your page. This will stick the post at the top of your page for up to seven days. This is a great way to attract your facebook fans to important promos, events, or other content that can help engage your customers

4.) Share your company history by utilizing the Milestone feature. This new Timeline feature enables you to mark significant dates to your timeline wall. Include information about when your business was started or when you launched a new product   to add personal touches your fans will enjoy.

5.) Another major addition to the Timeline layout is the ability for your fans to private message you through your business page and your business can then respond back to the fan. Before, if a fan asked a question and you wanted to respond privately, you had to do so through a personal profile instead of your brand page. This will be a great new feature to help you increase customer satisfaction and improve customer engagement.

You only have a few days left to plan out your new Facebook page so make sure you have your page ready to go live on March 30,2012.

Don’t forget to LIKE Dydacomp on Facebook.


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