Dydacomp SMB Index: Slow but steady increase in gross sales in July

Posted by Fred Lizza, CEO, Dydacomp

We launched the Dydacomp SMB Index through Internet Retailer to provide an indication of how small to mid-sized eCommerce companies were performing each month based on more than 15 industry verticals.

The data accounts for more than 1.7 million orders that our Multichannel Order Manager and SiteLINK clients receive each month, resulting in more than $200 million in combined monthly retail sales.

While we believe this report can be used to determine the economic health of SMBs, the numbers are typically lower than other eCommerce figures reported in the industry because they include large online retailers. The key takeaways from our July report include:

  • Overall, gross sales from same stores/eCommerce sites increased 2.27% for the month of July 2012 vs. July 2011.
  • On a year-to-date basis, those same store/site sales are up 4% in the first seven months of 2012 vs. the same period in 2011.
  • The strongest performing industry segments in July were books/educational materials, which have been a strong performer all year. That segment was up 24% for the month of July 2012 vs. July 2011, and 23% in the first seven months of 2012 vs. the same period in 2011.  This performance follows a strong 18% growth in the June.
  • Another strong performing segment was sporting goods, up 19% for the month of July 2012 vs. July 2011, and also up 23% in the first seven months of 2012 vs. the same period in 2011.  This may be partly driven by seasonal buying, as sporting goods were up 15% in June vs. the prior year.
  • Weakest of the major categories in July was clothing/apparel, down 10% in July 2012 vs. July 2011 and toys, down almost 5% for the month of July 2012 vs. July 2011.
  • Average order size continued its slow but steady increase, growing 4.5% over the first seven months of 2012 vs. the same period last year.

To view the full report, click here.

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