Free Shipping 2010

Posted by Michael Nardini, VP of Customer Satisfaction

As I mentioned in my previous blog, free shipping has been on the mind of many retailers this holiday season as just one of the many promotion techniques in their arsenals. This was to help drive consumers to loosen their grip on their wallets and spend more than last year online.  Recent numbers released from ComScore indicate that free shipping orders reached their peak on Nov. 21 last year with approximately 50% of all orders receiving free shipping but declined abruptly the following week.  This November, however, saw its peak a week later and higher at 55.1% during the week of November 28 with only a modest decline to 51.4% for the week ending December 5.  Tomorrow’s “Free Shipping Day 2010”, with over 1,500 major merchants participating, may create another statistical spike.

ComScore also noted that the average order totals were higher when free shipping was offered. The average order total for transactions with paid shipping averaged $86.58, while orders with free shipping averaged $125.20. This is just one of the many indicators of the importance of free shipping to consumers.  For further information, check out the article on ComScore blog .

Did you offer your customers free shipping? If you did, have you experienced similar results? Let us know! If not, what other kinds of promotion worked best for you this year?


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