Free Shipping This Holiday Season

Posted by: Molly Griffin, Marketing Associate

Free shipping has become one of the most popular incentives offered by eCommerce retailers during the holiday season to increase online sales.  According to ComScore, free shipping promotions have helped to boost spending as over half of all online transactions so far this holiday season have involved free shipping. Comscore also reported that in the 2010 holiday season, consumers who received free shipping on an order spent about 15% more than those who did not.   If you haven’t joined the free shipping trend this year, it might be time to give in and accept that the incentive could  help  increase your online sales.

One way to incorporate a free shipping offer this holiday season is to sign up for Free Shipping Day 2011 on December 16. The Free Shipping Day event has already attracted more than 1,500 registered merchants who will offer free shipping for the 24-hour period with guaranteed delivery by December 24th.  Last year’s Free Shipping Day was the third heaviest online spending day of the year at $942 million, so don’t miss out on this great opportunity to capture new sales.

To register, simply sign up on the Free Shipping Day website  by selecting the ‘Merchant Sign-Up’ link, providing a quick summary of your business on the online form, and then selecting the product category that you wish to be listed in on the site. Best of all participation in the program is free for merchants and it’s a great opportunity to generate new traffic to your site.

Before you register for this 24hour event, you should evaluate the impact the day might have on your eCommerce business. You want to ensure that you can offer free shipping to customers while still making a profit on December 16, 2011. One option to can consider is offering free shipping on orders over a certain amount, which would still qualify you for a listing on the Free Shipping Day website.

You also want to make sure that your eCommerce site is equipped to handle the influx of orders that will occur on December 16, 2011.  Take a minute to check out Dydacomp’s best practices for online retailers during the holiday season to help guide you to ensure that your online store is prepared to handle this busy holiday Season.

 


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