Posted by Fred Lizza, CEO, Dydacomp
According to the numbers reported to-date, this holiday season is looking to be the strongest ever for online merchants. More consumers are doing their research online, using sites like PriceGrabber.com to quickly find the best prices, and then making a purchase while avoiding the lines at the store. This makes it critical for online merchants to syndicate their product listings across shopping channels using powerful tools such as GoDataFeed.com.
And there’s still one more big day coming up that online merchants should participate in to drive sales further – Free Shipping Day. On December 17th, over 1,000 online merchants will be offering this deal along with other discounts, according to the web site freeshippingday.com. Merchants can sign up at this site to list their special promotion for the day to be found by countless new shoppers.
We’ve worked with thousands of eCommerce companies and the free shipping promotion is one of the most effective you can offer. By coupling it with a minimum purchase amount, you can increase the conversion rate while driving up the average order size.
Online shoppers are more savvy and have more resources so in order to boost sales, you need to take advantage of these special days.
For more tips, click here to download our white paper The Top 7 Reasons You Need Effective Retail Promotions.