Posted By: Molly Griffin, Social Media Marketing Associate
The Dydacomp team is still buzzing with excitement from their attendance at the Internet Retailer Conference and Exhibition in San Diego last week. We are already looking forward to the 2012 IRCE in Chicago. The Dydacomp team was able to learn some interesting eCommerce trends, interact with clients and prospects, and meet with partners resulting in a very successful trade show!
I had a minute to sit down with Fred Lizza, Dydacomp CEO to discuss his thoughts on his first trip to Internet Retailer. I thought I would share some of the highlights of our interview:
1. How would you describe your first visit to the Internet Retailer Conference Exhibition in San Diego?
It’s been a long time since I was at a show that had this many attendees (about 7500) and this much energy. Overall attendance at industry events had been declining ever since 9/11, but I think the attendance at this show highlights the economic bright spot represented by internet commerce.
2. Did you notice any new eCommerce trends for online retailers at IRCE?
There were a couple of clear trends visible through the topics being presented and the types of promotions going on at exhibitor booths. Interest in monetizing the social networks was among the top topics, and forming meaningful partnerships and alliances another clear trend, especially among the smaller vendors. For example, I spoke to one merchant who started selling using Groupon and saw revenue increase from $250k to $4m in less than six months.
3. What do you feel was the most beneficial part of the conference for online retailers?
The eCommerce merchants I spoke to were getting the most benefit from one on one conversation with other merchants and with the vendors in areas they were interested in. Many of them came with specific agendas to research and learn about and the actual experiences of other merchants were the most helpful to them.
4. What are some of the greatest challenges facing the retailers this year?
Rising above the noise level to get noticed is clearly one of the biggest challenges, as well as how to work with the huge online marketplaces like Amazon® and eBay®. With nearly 500 exhibitors, many of them smaller vendors, it was hard to set yourself apart from the many competitors. In general, though, traffic at the booths was heavy and the vendors seemed happy with the level of interest. Dydacomp certainly was busy, with a steady stream of prospective customers as well as visits by current customers stopping by to say hello and connect a name with a face.
5. Did you get a chance to meet any of Dydacomp’s current partners while at IRCE?
Did you have the opportunity to meet potential partners? Rob Coon, SVP of Business Development, and I were able to meet with about a dozen current and potential partners. Our message that Dydacomp is opening up its solutions and actively looking for partnerships and complementary solutions was very well received.
Dydacomp had a very successful trip to San Diego for IRCE. If you attended, do you have any stories to share from your experience ?