Posted by Fred Lizza, CEO, Dydacomp
The results are in and Cyber Monday was a resounding success for etailers. But online merchants are still working feverishly to boost end of year revenues. Below are a couple of recommendations to help you make this holiday season even stronger.
PriceGrabber conducted a recent survey and found that 88% of respondents plan on conducting research before moving forward with a gift purchase. To ensure these shoppers are finding you, syndicate your product listings across the Web’s most popular shopping channels. Using a solution such as GoDataFeed will help you gain visibility on more than 70 online comparison shopping sites, marketplaces and affiliate networks
You should also have several promotions standing by in case sales aren’t exactly where you want them to be this time of year. For example, if you ran a free shipping promotion that didn’t boost sales, try offering ‘buy one get one’ discounts. Or offer a discount with a coupon code that gets circulated on the coupon sites. These sites are free and give you additional opportunities to reach those researching shoppers.
Another powerful promotion you can run is targeted to abandoned shopping carts. If you’re able to capture the email from an abandoned cart, you can send an automated email with an additional discount offer if the transaction is completed. This will go a long way in pushing that order through and gaining a new customer.
These are just a handful of tips that will help you this holiday season. Feel free to contact us at email@example.com or 800-858-3666 if you have any questions or would like additional tips.