Mobile Device Shoppers Taking the Lead in Online Spending – Are They Finding You?

Posted by: Laura Hills, VP Marketing

In the second quarter of 2013, consumers using smartphones and tablets increased their online spending by 24% over 2012 reports comScore Inc., the global leader and preferred source for digital business analytics.  Internet Retailer estimates that total online sales increased 16.2% to $54.54 billion for the same time period.

comScore also reports that the 2013 second quarter sales marks the 15th consecutive positive quarter for eCommerce and the 11th consecutive quarter of double digit growth.   “Increased spending growth for the second quarter not only reflects the long term shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” says Gian Fulgoni, comScore chairman.

This is definitely positive news for online retailers, but only if shoppers can easily find them online. Etailers need to be sure to focus on getting in front of their ideal customers and prospective customers through direct site, paid search and search engine access. It is easy to identify just how easy (or difficult) it is to find your business by doing your own searches to see where you are listed on the popular search engines.  And don’t hesitate to look for help if needed to boost your rankings – not everyone’s an SEO specialist.

With over 5 billion Google searches per day, more than half done on a mobile device, your business may be hard to find.  Know the keywords that people are using to find you, and be sure your site is optimized for SEO rankings.

About.com offers the top 10 factors that positively affect your search engine rankings: [1]

1.        Keyword Use in Title Tag

2.        Anchor Text of Inbound Links

3.        Global Link Popularity of Site

4.        Age of Site

5.        Link Popularity within the Site’s Internal Link Structure

6.        Topical Relevance of Inbound Links to Site

7.        Link Popularity of Site in Topical Community

8.        Keyword Use in Body Text

9.        Global Link Popularity of Linking Site

10.     Topical Relationship of Linking Page

In addition, be active on social networks where your customers are likely to be.  Update your site content and offer promotions and/or links that direct them to relevant content, giving visitors reasons to visit often while keeping the search engines running. Your site should be optimized to be displayed and function across all popular devices.  Make sure that there is no loss of integrity or functionality on mobile platforms as more and more shoppers are using them to making their online purchases.

For additional tips on managing your retail back office operations, read this white paper entitled:  “Is Your Back Office Keeping Up With Your Online Store?”



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