Posted by: Laura Hills, VP Marketing, Dydacomp
Black Friday has been the unofficial kickoff to the holiday shopping season, featuring unbeatable prices especially for popular electronic gifts, gadgets and gizmos. But this year that has changed. With only 25 days between Black Friday and Christmas, this is one of the shortest shopping seasons in the past decade with retailers and shoppers facing six fewer days to shop than in 2012.
According to a recent survey from Shop.org, 32% of retailers will be offering discounts earlier than they did last year which helps shoppers who want to maximize their holiday budgets. To see what’s trending for your customers to stretch their budgets and manage their expectations in November, we’ve taken a few tips from Jeanette Pavini, MarketWatch columnist.
Below are Jeanette’s November deals and promotion suggestions to shoppers that range from gifts, home improvements and turkey dinners to help make the holidays bright. We’ve included a few of our own suggestions as well.
- In addition to shopping and comparing early holiday promotional pricing for electronics, Jeanette recommends shopping on Mondays as additional discounts and rebates are often offered earlier in the week. Trade-in/trade-up programs are becoming more popular which can go a long way toward making holiday electronics purchases more affordable.
- Photos and portraits are popular holiday gifts and November is the month to get these done. You’ll have the finished photos in time for the holidays and many studios offer photo greeting cards at reduced rates if you are having photos done.
- Start home winterizing projects now to help reduce utility bills and also save on winterizing materials and products including insulation, weather stripping and programmable thermostats. Consider a switch to LED lighting for the holidays – the electrical savings can offset the cost of the replacing the lights.
- Look for food retailers to be luring shoppers in with extra coupons, low price guarantees on popular holiday food items and other holiday special offers. Look for free shipping if you are purchasing holiday food items online either for yourself or as gifts. Don’t overlook the free with qualifying purchase items when shopping since you’ll likely spend over their qualifying amount as you stock up for parties, family dinners and extra food and holiday goodies to have on hand.
- If you are not already a loyalty club member at the places you do a lot of shopping, now’s the time to sign up. These programs typically offer both savings and rewards which can help to stretch holiday budgets. Check credit card promotions for those that offer significant incentives and rewards (think cash back) that you can enjoy throughout the season and beyond.
Reach your shoppers early and often and keep them informed about special products, pricing or promotions that you are offering. View Dydacomp’s webinar, The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes for additional holiday sales strategies.
The full text of Jeanette’s article can be found at The Wall Street Journal.
Happy holiday selling!