Posted by Fred Lizza, CEO, Dydacomp
What would you say if you were told you can run your retail or distribution operations smarter and simpler with just a browser and Internet connection? Doing your due diligence by taking a few moments to research the details of such an option, you would find that it is not only possible, but good for business. Order management in the cloud is here. We call it Freestyle Commerce and it’s designed for small and mid-size businesses (SMBs) looking to accelerate growth, process and fulfill orders, manage inventory and access customer information over the Internet.
When I talk to SMBs, they say that one of their biggest challenges is the current business environment in which they compete. Business owners are facing a myriad of fluctuations not only in market conditions, but in how products and services are delivered and through which channel. We live in an age where consumers have an abundance of information at their fingertips. The number one goal of small to mid-size retail merchants is efficiently operating across these multiple sales channels, while still providing the ideal customer experience and growing overall revenue.
Small businesses in the U.S. spent $3.5 billion on cloud technology in 2011, up 41 percent from the $2.2 billion spent in 2010, according to a report by International Data Corp. (IDC), a technology research firm. In 2012, spending on cloud technology was projected to increase by about 25 percent. Order management in the cloud is now creating a huge opportunity for SMB retailers to utilize the power of cloud computing to capitalize on growth opportunities by making it simpler and easier to manage orders from multiple channels. Bringing order management to the cloud provides SMBs with the following benefits:
- Easy-to-use, faster-to-implement and scalable application with lower total cost of ownership.
- Individual dashboards that allow users to focus on the metrics that matter most to the business, like sales data, inventory information and order status;
- Inventory tracking capability across all eCommerce and offline sales channels. Customer-centric service tools that deliver immediate access to all key customer data.
Small retailers who leverage the cloud gain real-time, actionable insight into the details of their business. For SMB retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.
We are now hosting webinars to share more detail about Dydacomp’s new cloud-based solution for order management, Freestyle Commerce. To register to learn more about our Early Adopter program, register to Join a Webinar at www.freestylecommerce.com.