Posted by Fred Lizza, CEO, Dydacomp
Whether it’s 10:00 a.m. at your storefront or it’s 10:00 p.m. and your customer is on your eCommerce site, do you really know who your customers are? It used to be easy to know your customers and easy to reach them. They read your print ads in the Sunday paper and opened your mail for information about deals you offered or browsed your catalog. It’s different today. They can opt out of receiving information in the mail at home, by phone and by email.
Depending upon their age group and/or communication preferences, you may need to find them through Twitter and Facebook, and/or send them text messages on their smart phones and tablets. We’re all swimming in a sea of communications, and it’s becoming increasingly more difficult to reach the exact audience you want to address. So, before you launch that next promotional campaign, you need to ask yourself – do you really know who your customers are?
At Dydacomp, we’ve worked with thousands of small and mid-sized retailers and fulfillment operations to help them simplify commerce and grow their business. Our customers collectively generate more than $200 million in sales each month, and we’ve learned from them what has been most effective in helping them grow. It’s that experience which has enabled us to assemble the Top 7 Reasons You Need Effective Retail Promotions.
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