Part III: The Top 7 Reasons You Need Effective Retail Promotions

Posted by Fred Lizza, CEO, Dydacomp

#2: Boost Revenues with the Right Incentives and Channels

It’s a fact.  Customers spend more when you offer them incentives.  “According to research, only twelve to fifteen percent of customers are loyal to a particular brand. However, companies generate fifty-five to seventy-five percent of their sales from this small percentage of shoppers. Retail marketing strategies including customer loyalty programs enable retailers to identify individual customers, to measure and understand their behaviors, and reward them for desired behavior.”[1]

Today’s environment enables even the smallest of retailers to reach a market of millions.  Do you take advantage of these many channels to expand your sales and marketing presence to grow your business as fast as possible?  These capabilities, and more, can and should be a regular part of your business practices.

  • Seamlessly integrate your business operations across multiple channels into a single workflow from shopping to shipping.
  • Sell your entire inventory or just a small sample through your Amazon storefront and other channels.
  • Automatically download new orders, publish product information, and synchronize your inventory.

Remember that the cost to obtain a new customer is high so you can’t lose them because of delays on their first order. After all, customer satisfaction is also linked to the time to shipment and expected delivery time. You must be able to break through the bottlenecks to streamline your processes, increase efficiencies, and boost productivity. The result will be satisfied and repeat customers.

To be continued…

[1], Adriana J. Noton, June 6, 2012

[1], Adriana J. Noton, June 6, 2012

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