Posted by Craig Abramson, Director of Marketing
The selling tools discussed in this blog series (cross-sell, upsell, and substitution) can help any business, be it B-to-C or B-to-B, increase average order size, create customer loyalty, and save sales that might otherwise be lost. The statistics bear out that cross-sell, upsell and substitution capabilities are amongst the most important features an eCommerce system can offer – giving both small businesses and customers the options, functionality, flexibility and shopping experience that was previously reserved for the large eCommerce players.
Al Pascale, Dydacomp’s Manager of eCommerce Services, notes, “A strong ‘selling tools’ program will work across channels providing cross-sell, upsell and substitution options not only for an online shopper but for customer service representatives serving customers by phone, online or at point-of-sale. This provides you with the best opportunity to boost online sales because you’re providing the most options available for a purchase while educating your customers. Implementing an eCommerce cart that enables you to take advantage of this cross channel functionality is a necessity, especially when competing with the larger etailers.”
Dydacomp’s SiteLINK eCommerce, along with the company’s Multichannel Order Manager business automation solution, offers robust selling tools as well as the ability to utilize real-time data to populate the available offers (e.g.: “Customers Also Bought”) as well as to manually select items shown. To learn more about Dydacomp multichannel business solutions, visit http://www.dydacomp.com or click one of the buttons below.