This holiday season has shown an improvement over the past year’s holiday spending, which means shipping companies have seen the busiest season yet. FedEx has already announced that December 13 will be the busiest day in company history as they expect to ship 16 million packages around the world. UPS estimates that they will ship 23 million packages on its busiest day of the year, December 22.
December is already in full swing and the shoppers are rushing to finish up their holiday shopping online. Many customers have responded well to the many holiday promotions and free shipping offered by retailers this year. However, there is still plenty of time for shoppers to make purchases and still have their packages by Christmas Day. You want to make sure your customers realize that shipping companies handle more and more packages as the holiday season draws to an end so they don’t want to wait too long to shop.
Informing your customers and ensuring they understand how long it will take your company to process orders before they are handed off to shipping companies is important to keeping customer satisfaction high. You want to make sure your customers are fully informed throughout the order process and are able to track their packages from start to finish. This prevents any issues arising due to lost packages or failing to deliver packages when customers “assume” they should arrive. To keep the customers informed, provide them with the various deadlines that shipping companies are created to ensure packages are delivered by Christmas Day. This prevents any surprises from arising as the deadlines are clearly laid out and allows you to charge a higher shipping rate if customers wait too long and need to rush shipping.
Wed. Dec. 15: Deadline for “Parcel Post” through U.S. Postal Service and FedEx’s “SmartPost” shipping methods.
Fri. Dec. 17: Deadline for FedEx’s “Ground” and “Home Delivery.”
Mon. Dec. 20: Deadline to ship through USPS’s “First-Class Mail.”
Tues. Dec. 21: Deadline for “3 Day Select” shipping through UPS, FedEx’s “Express Saver” and the USPS’s “Priority Mail.”
Wed. Dec. 22: Deadline for “2nd Day Air” through UPS, USPS’s “Express Mail” and FedEx’s “2Day” to ensure that your package gets to its destination by Christmas Eve.
Thurs. Dec. 23: Ultimate deadline to ship a package and have it arrive before Christmas. Packages shipped with UPS’s “Next Day Air” and any type of overnight shipping through FedEx will arrive on the 24th. However, FedEx does appear to have same day shipping option for the 25, but there is a high charge attached to this service.
How have you kept your customers informed about shipping deadlines? Have you coordinated your any of your holiday promotions to fit these deadlines?