Mobile Commerce is quickly growing as more and more shoppers turn to their mobile devices to browse retail sites. According to its findings displayed in an online art retailer’s infographic, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones and mobile commerce is expected to experience significant growth by 2015 from the six previous years — jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion. It is more important than ever for small and medium-sized businesses to stay on top of these trends and offer shoppers mobile optimized sites.
Dydacomp recently released SiteLINK 7 to provide M.O.M. users with mobile optimized templates and PCI compliance to help enhance their online presence. A recent report from Limelight offers 5 guidelines to help online retailers improve their site mobilization strategy. These five tips include:
1. Don’t Sacrifice Your Brand on Mobile:
Make sure you provide consumers with a consistent look and feel to reinforce your brand image on both your mobile and traditional website. SiteLINK 7 enables merchants to match their mobile logo and color scheme to their main site’s template to ensure customers have a consistent experience.
2. Know Your Mobile Platforms:
Maximize your customer reach by ensuring your online content is formatted for the Apple iOS and Android platforms, which are used most by mobile users. According to the report, between 1/2011 and 4/2011, 95% of mobile browsing came from iOS and Android devices. SiteLINK 7 has been tested and ensures that mobile content will work on both iOS and Android devices.
3. Take Advantage of Tablets:
Tablets create a more interactive and advanced platform for delivering content to consumers. As tablet use expands, consumer expectations also increase as they expect online retail sites to offer attractive and entertaining shopping experience. Businesses must not sacrifice style or function to meet the limitations of the lowest level mobile platforms. With this in mind, SiteLINK 7 enables merchants to render the full template site for tablet devices.
4. Use a Single Source for Content:
Using a single content source will help businesses streamline content updates and ensure consistency. Using a single content source makes it easy for merchants to syndicate, share and publish content across multiple website domains and device platforms. All of the images and data for SiteLINK 7 full and mobile templates come from one source to make content updates easy for merchants.
5. Always Deliver Performance:
Consumer expectations for site performances on any device as increasing as internet connections get faster. This means merchants must strive to increase site performance to meet these growing expectations. With SiteLINK 7, we have limited the amount of content being delivered over the mobile template to improve load time.
Let SiteLINK 7 increase your online presence and ensure that you are capitalizing on your site mobilization strategy. For more information about upgrading to receive mobile templates in SiteLINK 7, contact Dydacomp Sales at 800-858-3666.