Posts Tagged ‘Black Friday’

Cyber Monday 2011 Heaviest U.S. Online Spending Day in History

Wednesday, November 30th, 2011

Posted by: Molly Griffin, Marketing Assosciate

The holiday season has finally arrived and online holiday shopping sales kicked off with a bang over the past holiday weekend. According to IBM’s analytics online retail sales were up double digit growth on both Black Friday and Cyber Monday compared to the same time last year.

According to comScore, on Friday alone consumers spent $800 million online shopping which is a 29.3% increase over eCommerce Black Friday sales in 2010. Meanwhile, IBM’s online retail benchmark study found that online sales on Cyber Monday were up 33% compared to 2010. Merchants also saw a higher average order value up from $193.24 in 2010 to $198.26 for an increase of 2.6%. IBM found that online shopping peaked at 2:05pmEST.

Throughout this past Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site (up from 3.9% in 2010) with mobile sales reaching 6.6% of online sales. This year shoppers were slightly influenced by social networks as shoppers referred from social networks generated 0.56 percent of all online sales on Cyber Monday versus 0.53 percent on Black Friday.

 Holiday eCommerce sales are predicted to increase over the next few weeks.  But we want to know how our store performed this holiday weekend? Did you see an increase in online shoppers on Cyber Monday compare to 2010? Let us know!

Multichannel Order Manager provides your eCommerce business the tools and flexibility you need to successfully run your eCommerce store this holiday season. Check out our holiday tips and tricks webinar to learn how to streamline your business processes during your busiest time of year.

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The Cyber 5

Tuesday, December 7th, 2010

Posted by Rob Coon, President of Dydacomp

Black Friday marked the start of the holiday shopping season for retailers and shoppers alike. This year consumers began their holiday shopping on Thanksgiving Day with about $407 million in sales and  continued into Black Friday with sales totaling about $648 million. ComScore is reporting that e-retailers netted $1.028 billion in sales on Cyber Monday. They also reported an increase of 19.9% in spending from last year and a 31.1% increase in spending on Monday over that on Black Friday. Another positive number from Cyber Monday’s sales is that the average online order value increased from last year 8.3%, the average order value rose from $180.03 to $194.8.   Many retailers are referring to the Thanksgiving weekend (Thursday through Monday) as the Cyber 5 due to the high volume of ecommerce sales over that entire weekend.

These numbers are a promising reminder that consumer confidence is growing. Even though consumers are more willing to spend money this year, they are entering the situation more educated than in past years. Consumers are shopping smarter with the help of various online resources, such as shopping comparison engines, to help them seek out and find the best deals available. Ecommerce retailers should focus on continuing to providing shoppers with promotions, gift ideas, visual navigation, and other ways tot make shopping easy and efficient. Customers want to be able to go to your store, find a gift, and complete the order quickly so retailers must ensure that their site offers an enjoyable shopping experience. Stores must remain on top of their game and should try to change up the sales promotions and keep them running throughout the holiday season to ensure that the customers will continue to spend.

Free shipping has been one of the biggest trends this holiday season as most of the large online retailers began announcing free shipping for online orders the week before Thanksgiving. According to ComScore, free shipping has become a more prominent promotion for online purchases and 77% of online consumers indicated free shipping was important.  This is just one of the ways stores are hoping to continue to attract consumers throughout the holiday season.  The Cyber 5 have come and gone and the challenge now lies in keeping consumers shopping throughout the month. Ecommerce retailers should continue using promotions that are attractive to consumers without hurting the chances of a profit.

The Cyber 5 hopefully serves as a preview of the remaining holiday season, but, it is up to the retailers to stay on top of their game and continue to drive traffic to their online shopping carts.  How did your ecommerce store do during the Cyber 5? What strategies worked for you?

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