Posts Tagged ‘customer management’

Latest M.O.M. Update Now Available

Tuesday, January 10th, 2012

Posted by: Michael Nardini, VP of Customer Satisfaction Michael Nardini, VP of Client Satisfaction

Now that the holiday season is over, Dydacomp will resume the update schedule in which our developers will provide important M.O.M. enhancements and bug fixes in a M.O.M. update every two weeks. These updates are targeted to help improve Multichannel Order Managers functionalities from order entry to inventory management. The newest bi-weekly executable is now available for download on the support section of our website and is the first M.O.M. update for 2012.

Within this release, we have made some minor enhancements and a number of fixes for supported M.O.M. users that the Dydacomp Development team has been working on over the busy holiday season.

This week’s executable (dated 01.10.12) includes:

  • New stock item alert message that will prompt M.O.M. user to review actions before storing  any changes to prevent users from accidentally inserting a negative unit cost
  • Resolved previous issue that caused the gift message to be removed when user clicked on the “Hold controls” icon
  • Improvements to the  Order Export wizard
  • Updates MAXI code to improve integration with  UPS
  • Assemble Kit Function now will process orders based on available inventory on site
  • Addition of phone masking for Alternate or Fax numbers in customer look up screen
  • Enhances the synchronization between Blackthorn/eBay and M.O.M.

For a full detail of the fixes included in the update please log into Dydacomp Support Online. If you have any questions or have trouble updating, Dydacomp Support is available Monday-Thursday 9am to 6:45pm EST and Fri 9am to 4:45pm EST by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

 

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Posted in Dydacomp News, Ecommerce, Multichannel Order Manager, Support | No Comments »

List Management & Target Mailings

Thursday, February 16th, 2006

Some years ago during the list building section of the training seminar, a client mentioned how useful the List Management Module seemed because he could define and produce lists for mailings or e-mail campaigns, etc. based on all of the information that was entered through all their years of using M.O.M. The client asked about the purchase price of the module and I soon realized that it was already a part of his system. He’d just forgotten it was there! Good thing he came to training, for sure. But the issue speaks to those features of M.O.M. which are underutilized if they are used at all.

List Management is one of those features. It’s critical to ongoing marketing opportunities, but its full power isn’t always used. Want do to a mailing to your best customers? LMM can help define them so that can save on postage. Want to blast your customers a professional e-mail with graphics? LMM again.

There are several ways to determine who your best customers. You can define a list based on last date of activity or the money that a customer has spent. These are all well and good, but you can also assign a number to the customer based on three critical elements: how long ago a customer ordered, how often they ordered, and how much money that they spent. This is called RFM, or Recency, Frequency, and Monetary value.
Setting this up in the Maintenance function of LMM, RFM Analysis/Settings may take a bit of time, but the result is quick and easy to understand. Although the the format you use is open and flexible, don’t be worried by this openness. You can experiment and change values without harming anything.

An example of what a setting might look like is this:

A value of 0 – 99 can be used, with 99 being the highest ranked customer.

Create a new Recency value by setting up a value range of:

1 – 8 weeks ago = RFM value of 33
9 – 16 weeks ago = RFM value of 28
Etc.

Create a new Frequency value:
3 times in 2 months = RFM value of 33
2 times in 2 months = RFM value of 28
Etc.

Create a new Monetary value:
$400 – $600 = RFM value of 33
$200 – $399 = RFM value of 28
Etc.

So, a customer that has purchased $300 worth of merchandise across 3 orders within the last 2 months will be assigned an RFM rating of 94.
When you’re complete with your numbering range scheme, press the ‘Process’ button and M.O.M. will calculate an RFM value for all customers and enter the calculated number on each customer record in the middle of the ‘General Info’ tab. This may take several minutes.

Now it’s time to build a list. From the Include menu, choose Customer Names\Customer RFV Values and either choose a number range or a specific RFM rating. Remember, list queries can be run many times so that you can get just the list count that you want. Save the list, review the names, create the labels for the mailing, and you’ve completed your targeted marketing effort. Don’t forget to create a source key and add it to the list in order to track the effectiveness of your campaign and update the RFM before each similar mailing.

Check out any customer record and you’ll instantly see their numeric ‘value’ to get a quick picture of their ordering habits.

We’ll look forward to hearing about any other value ratings that are used by other M.O.M. clients.

Stephen Miller
Dydacomp Development Corp.

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Posted in Dydacomp News, Ecommerce, Search Marketing | No Comments »