Posted by: Laura Hills, VP Marketing, Dydacomp
Consumers have become savvy shoppers and adapted to the spending cycle of Black Friday, Small Business Saturday and Cyber Monday. While they clamber for deals over this weekend, they also realize that more promotions will follow over the next few weeks. With only 25 shopping days this season, retailers are pulling out all stops to attract shoppers both in store and online.
Jeanette Pavini, MarketWatch.com columnist has provided some shopping insights for consumers looking to take advantage of great deals and discounts to help them fill the stockings of family and friends. These cover a wide range of products to help buyers stretch holiday dollars. Below are items that she is highlighting to shoppers as trends for December.
- Classic Toys are never out of style. Kids may have digital wants but according to the National Retail Federation’s 2013 Top Toys Survey, classics like Barbies and Legos still make it to the top of many wish lists. Lego offers bundled sets at one low price that can be given as two separate gifts. If you order Barbie and accessories from the Mattel website, signing up for their email list before you shop will save you 10%. If you missed the Thanksgiving and Black Friday toy specials, you can still get a bargain as many of the season’s most popular toys are discounted even more in December.
- Hot items from the NFL. If your NFL team is like mine and out of the running for a playoff spot, you may be able to grab some clearance priced licensed gear during December. And these prices will likely go lower after December 25th as retailers try to empty their shelves. Game tickets are also subject to a team’s success (or lack of) with underperforming team tickets available at a discount – TiqIQ’s NFL Power Rankings has the average price for the Jacksonville Jaguars at $59 whereas Chicago Bears tickets are averaging $374.
- DVDs can be a great buy. Blockbuster is closing its doors, announcing the closing of its remaining 300 stores by January. They have planned giant close out sales for movies, music and even video games. In addition, with more people streaming movies, stores are finding themselves with excess DVD inventory. Clearance bins often have great buys on popular and classic movies.
- We all need clothing. If you can wait until December 26th, the bargains will get better. Clothing, accessories, and shoes are the most returned gifts which often get further mark downs before being returned to the shelves. Excess inventory will typically be reduced after the holiday for even more savings.
- The go-to Gift Card. Many retailers and restaurants offer gift card bonuses at this time of year. Buy a specified amount of gift cards and get a bonus gift card that you can give as a gift or use to treat yourself. Just be sure to check the fine print and expiration date of the bonus cards – these often expire within a shorter time period and may require a minimum purchase.
Great offers that no one knows about won’t bring shoppers to your store or website so continue to reach out to your shoppers with whatever promotions and deals you are offering. For additional holiday sales strategies, view Dydacomp’s webinar, The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes.
The full text of Jeanette’s article, “Surprising Deals of the Holiday Season” can be found at MarketWatch. http://online.wsj.com/news/articles/SB10001424052702304011304579220462813394556
Happy holiday selling!