Posts Tagged ‘ecommerce holidays’

Mobile Device Shoppers Taking the Lead in Online Spending – Are They Finding You?

Friday, October 18th, 2013

Posted by: Laura Hills, VP Marketing

In the second quarter of 2013, consumers using smartphones and tablets increased their online spending by 24% over 2012 reports comScore Inc., the global leader and preferred source for digital business analytics.  Internet Retailer estimates that total online sales increased 16.2% to $54.54 billion for the same time period.

comScore also reports that the 2013 second quarter sales marks the 15th consecutive positive quarter for eCommerce and the 11th consecutive quarter of double digit growth.   “Increased spending growth for the second quarter not only reflects the long term shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” says Gian Fulgoni, comScore chairman.

This is definitely positive news for online retailers, but only if shoppers can easily find them online. Etailers need to be sure to focus on getting in front of their ideal customers and prospective customers through direct site, paid search and search engine access. It is easy to identify just how easy (or difficult) it is to find your business by doing your own searches to see where you are listed on the popular search engines.  And don’t hesitate to look for help if needed to boost your rankings – not everyone’s an SEO specialist.

With over 5 billion Google searches per day, more than half done on a mobile device, your business may be hard to find.  Know the keywords that people are using to find you, and be sure your site is optimized for SEO rankings. offers the top 10 factors that positively affect your search engine rankings: [1]

1.        Keyword Use in Title Tag

2.        Anchor Text of Inbound Links

3.        Global Link Popularity of Site

4.        Age of Site

5.        Link Popularity within the Site’s Internal Link Structure

6.        Topical Relevance of Inbound Links to Site

7.        Link Popularity of Site in Topical Community

8.        Keyword Use in Body Text

9.        Global Link Popularity of Linking Site

10.     Topical Relationship of Linking Page

In addition, be active on social networks where your customers are likely to be.  Update your site content and offer promotions and/or links that direct them to relevant content, giving visitors reasons to visit often while keeping the search engines running. Your site should be optimized to be displayed and function across all popular devices.  Make sure that there is no loss of integrity or functionality on mobile platforms as more and more shoppers are using them to making their online purchases.

For additional tips on managing your retail back office operations, read this white paper entitled:  “Is Your Back Office Keeping Up With Your Online Store?”

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Busiest Day For Ecommerce

Wednesday, November 8th, 2006

As we move closer to the heart of the retail season, it’s always interesting to revisit timeworn thoughts such as what is the busiest shopping day of the year. We often think that this day is ‘Black Friday,’ the Friday after Thanksgiving. Reading an urban legends site such as one discovers that at least in terms of dollars spent, Black Friday is certainly busy, but doesn’t generate as much revenue as the two weekends prior to Christmas.

When it comes to Ecommerce, you might be aware of ‘Cyber Monday.’ The Monday after Thanksgiving, as described in Multichannel Merchant Magazine, is the day when the greatest traffic to a web store will be seen. Their article posted on their website on November 6, 2006, goes on to describe that a web store’s greatest traffic will occur on the following Monday.

The article, goes onto describe some actions that can be taken specifically by direct marketers, such as ‘personalized e-mail campaigns’ which can be created and sent from the List Management Module of the Mail Order Manager system.

As I’ve described, this feature of M.O.M. has sometimes been overlooked, and it’s understandable how the demands of the holiday months might not allow time to perform this function. But as the November printed issue of Multichannel Merchant describes in a different article, it’s a lot less expensive to wake up old customers than to get new ones. But that’s a posting for another time.

For now, using the tools that already exist in Mail Order Manager, to build and e-mail lists based on customer orders, recency, etc. can be accomplished with a little effort. Writing the letter in an HTML editor and pasting it into the customer notices function is a great way to get in front of a customer with a good looking marketing effort.

Stephen Miller
For more information, link to

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