Posts Tagged ‘ecommerce marketing’

Using Social Media To Help Grow Your eCommerce Business

Friday, November 22nd, 2013

Posted by Laura Hills, VP Marketing, Dydacomp

multichannel-order-management-social-media

Marketers are placing a high value on social media with 86% of marketers responding to a recent survey indicating that social media is important for their business.  This is up from 83% in 2012.  Facebook and LinkedIn are the two most important social networks for marketers and if forced to choose only one platform, 49% of marketers responded that they would select Facebook.  Despite Facebook’s popularity among the marketers surveyed, only about one in three find their Facebook efforts are effective.

In a recent survey of Dydacomp SMB retail customers, 50% of respondents indicated that social media is one of the emerging channels that they plan to leverage in 2013.

The 2013 Social Media Marketing Industry Report conducted by SocialMediaExaminer.com reveals current and relevant insight to marketers as they evaluate their social media marketing efforts.  This annual survey, now in its fifth year, of 3,000 marketers seeks to understand and then share how social media is used to grow and promote a wide range of B2C and B2B businesses.  A little more than half of the respondents are self-employed or work for small businesses (2 to 10 people).  Responses are summarized and presented in easy to read and follow graphics with nearly 70 charts to visually convey the report’s findings.

Get information about social media time commitment, benefits, pitfalls and platforms that your peers and perhaps competitors are using and compare yourself against other marketers.  Are you getting the same results?  What more should you be doing?

The 2013 Social Media Marketing Industry Report is a must read for anyone that needs to evaluate the commitment to social media marketing.  Click here to access this special report.

 

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Payment Processing, PCI Compliance, Search Marketing, SiteLINK News, SMB Index, StoreFront.net, Support, Webinar | No Comments »

Naming Conventions for Better Searchability

Thursday, April 22nd, 2010

Posted By Stacy Miller, Dydacomp Search Engine Marketing Manager
Stacy Miller, Dydacomp SEM Manager

More often than not, I visit a Dydacomp client website for the first time to discover that product category naming conventions do not include the most important keyword. Sometimes the product name is also excluding that important keyword. This ‘missing link’ is usually the main keyword that defines the overall site theme which online business owners are afraid to use too much because it will appear too redundant from an aesthetic viewpoint.

In the context of search engine optimization (SEO), an optimal level of keyword redundancy must be used for the purpose of targeted search relevancy. Online business owners seldom have the same perception of their product base as their customers, especially when the searcher is not sure what they are trying to find on the internet.

Business ownership implies that you are the product expert in your industry, so assuming your potential customers know exactly what they are searching for is not realistic. As the product expert, you must tap into your educational skills to help your visitors navigate their way through links to find the product they are looking to purchase.

Example 1:  Client ABC sells accessories for trucks and has products for ‘truck bed panels’. In this case, the client lists their product as ‘bed side panels’ rather than including the main product keyphrase ‘truck bed side panels’. This client will miss out on the most relevant product search-ability that includes the term ‘truck’ due to leaving out the main product keyword, which ends up creating a URL like this:

http://www.ClientDomain.com/Bed-Side-Panels/products/20

Product Keywords

Example 2: Client XYZ sells equipment for a manufacturer who refers to their product as a ‘spine board’ rather than ‘medical backboard’. If both search phrases are not included in the meta data and content, client XYZ will miss out on the search-ability for both search variations of the product search.

Product Keyword Phrases

My suggestion to all online business owners:  make sure to engage yourself in thorough keyword and keyphrase research before you start posting your products on your ecommerce website, otherwise you will soon find out that without the optimal level of keyword usage in your category names and product listings, you will inhibit your product search as well as sales conversions.

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Posted in Ecommerce, Search Marketing, SiteLINK News, StoreFront.net | 1 Comment »

Driving Traffic to Your E-commerce Site

Tuesday, April 6th, 2010

Posted by Christopher Lang, SiteLINK Supervisor, Dydacomp Technical Support

The other day I was having a conversation with a client that sells clothing online and in retail locations. Because of the industry they have different sales all the time and are constantly sending out e-mails to their customers with various promotions and sale items to try and drive sales to their e-commerce store. Their biggest pet peeve, however, was that they had no way to track which sales were coming to their site based on the marketing e-mails sent out. Therefore, they had to find a way to determine how much money they should budget for their upcoming sales quarter for more e-mail marketing.

The client was already on our latest version of SiteLINK so I showed him our new e-mail campaign feature. This feature generates a link that you can put into your e-mail blasts that when clicked, automatically adds a specific source key to the customer’s order applying the order promotion without them having to do extra work. Even better, it allows you to have a direct link to the product listed in the e-mail blast!

Email Campaign Link

Needless to say, the very next concern from the client was, “Well that’s great and all, but then I can’t track any of this source key information unless I’m in my office sitting in from of my Mail Order Manager workstation.” I was then able to explain to him that this is one of the reporting features built in to the online admin interface on SiteLINK so he can run these e-mail campaign reports from anywhere he has internet access.

Email Campaign Report

Now the client is sending out even more e-mail campaigns each month and can correctly determine how many customers and how many orders were driven to the site for each and every campaign and they’re saving time and money because they took the guesswork out of the equation!

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Posted in Ecommerce, Search Marketing, SiteLINK News | 4 Comments »