Posts Tagged ‘ecommerce tips’

The Top 5 Business Issues You Need to Fix Today

Friday, February 17th, 2012

Posted by: Molly Griffin, Marketing Associate

2011 was a record year for eCommerce sales as companies achieved double-digit growth compared to 2010. U.S. e-commerce sales totaled $194.3 billion in 2011, up 16.1% from $167.3 billion in 2010, according to an estimate released by the U.S. Commerce Department.

But merchants expand online business and sales increase, some businesses struggle due to inadequate eCommerce sites that fail to meet customer expectations. These issues can arise when eCommerce sites lack the synchronization needed to ensure a seamless online shopping experience. Not even the top retailers can avoid all issues completely. Electronics provider Best Buy had to cancel orders from November and December due to a system error, leaving holiday shoppers scrambling to find gifts in time. Learn how accurate inventor management, customer management, seamless order processing, and more can help you prevent issues from arising in your business.

Join us for a webinar to learn the top 5 business issues you need to fix now on Thursday, February 23rd at 2pm EST. If you want to ensure that your business is running smoothly and able to capitalize on the projected growth in 2012, this is a must attend webinar. Citing data from the $4 billion in annual multichannel sales from Dydacomp’s merchant community, this event will expose the five key issues that you have to address in order to successfully drive new sales, grow your customer base, and experience that double-digit growth.

By attending this webinar, you’ll find out:

  • More effectively market to your customers and prospects
  • Smash through the bottlenecks that are standing in the way of growth
  • Transform your customer service team into knowledge workers
  • Streamline key processes to dramatically boost productivity

 Title: The Top 5 Business Issues You Need to Fix Today

Date: Thursday, February 23rd

Time:2:00PM – 3:00PM EST

Register now!

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Posted in Ecommerce, Multichannel Order Manager, Webinar | No Comments »

Ecommerce Success This Holiday Season

Monday, December 19th, 2011

Posted by: Molly Griffin, Marketing Associate

Online sales continue to reach record levels as the end to the 2011 holiday season quickly approaches.  Comscore reported today that total holiday eCommerce spending for the first 46 days of the November – December 2011 holiday season has reached $30.9 billion, a 15% increase versus the same time in 2010.  Free Shipping Day 2011 (Friday December 16) ended with an astonishing $1.07 billion in eCommerce sales, a 14% increase from 2010.

Free Shipping has been a major eCommerce trend from the start this holiday season. Dydacomp CEO Fred Lizza was recently quoted in a recent article for eCommerceTimes discussing the power of free shipping. Fred stated:

“We’ve seen statistics suggesting that over 50 percent of retailers are offering free shipping this year. Retailers have found room in their budgets to provide this to lure more consumers to shop with them. And it’s working…” Click here to continue reading the eCommerceTimes article.

Accurate inventory management was another influential factor on eCommerce sales this holiday season.  It enables eCommerce business run efficiently and ensure customers received their orders on time.  Fred was quoted in a BizReport article advising merchants on the importance of inventory management during this busy holiday season:

“Inventory tracking is a ‘gotta-have’. In today’s economy, there’s a very high price for lost sales because of out-of-stock conditions, and absolutely nobody wants to carry excess inventory. Shoppers will not tolerate ordering a product, then being told later it’s out of stock. They want to know at the time of placing an order – online, by phone or in-store – that the items is available, in-stock and when it will be shipped and delivered. That’s especially critical as the holidays get closer…” Click here to continue reading and to learn more eCommerce tips to end this holiday season a high note.

Be sure you also take a minute to review Fred’s top five tips, from an article in Retail Online Integration, to ensure your eCommerce site is optimized and ready to finish the holiday season strong.

What tips do you have to share with other merchants on what enabled you capture eCommerce sales this holiday season?

Good luck and we hope wish you a  successful end to 2011 holiday season.

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Posted in CEO, Dydacomp News, Ecommerce, Multichannel Order Manager | No Comments »

Important Multichannel Order Manager Tip for Your Multichannel Business

Thursday, December 8th, 2011

Posted by: Bill Houghton, Dydacomp Implementation Team 

The holiday season has kicked into high gear and online measurement firm ComScore reports that holiday season eCommerce spending during the first 34 days of the holiday shopping season is quickly approaching $20 billion. Comscore also reported that this is a 15% increase in eCommerce spending compare to the same time period in 2010.

Dydacomp Support team is on standby to help ensure the success of your business during this busy time.  It’s highly recommended that you backup your M.O.M. systems as often as possible to ensure the integrity of the data during this busy holiday season. Also, make sure you test the backup version to verify that it contains a full working copy of the entire MOMWIN folder. For more information on how to backup your M.O.M. system, visit this blog.

I also wanted to bring up an important feature in M.O.M. that is often unutilized by many M.O.M. users. M.O.M. provides your business the ability to assign and manage Product Attributes in both your SiteLINK eCommerce store and your Multichannel Order Manager System.  If set up properly, product attributes provide a simple way to setup size/color items. Once set up, these features help to improve the quality of your website and facilitate the customer’s ability to order the product that fits their needs. They will also enable you to improve your inventory management efficiency which will contribute to the overall improvement of your order management processes.

Failure to establish product attributes will display product information in normal listing of size color items on a web page or when placing them on an order.  This can be tiresome and tedious if you have a large number of size color items to hunt through as seen below:

Once you set up product attributes, you can create  more innovative and functional design to allow customers/order takers to easily perform a size color search:

Product attributes also allow you to create drop down menus and radio button selection options for your size/color choices to make it easier to select which attributes you want listed on your site.  Product Attributes enable you to keep all size color products at a base price and then modify items to change any unit price.  These features can enable you to cut your product setup time in half.

To set up products attributes, go to the Product drop down menu, and select the Maintain Stock Items option. Once in the Stock Item lookup screen, select the product you wish to add product attributes to. Once in the Stock Item screen, select the Product Attributes Tab and check the box for Enable Product Attributes. Then you can add the size/color attributes to that stock item:

Hope this helps to improve the management of your M.O.M system during this busy time of year. If you have any questions please contact support at 973-237-0300 or online at the support section of the website. 

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Posted in Ecommerce, Industry News, Multichannel Order Manager, Support | No Comments »

Free Shipping This Holiday Season

Monday, December 5th, 2011

Posted by: Molly Griffin, Marketing Associate

Free shipping has become one of the most popular incentives offered by eCommerce retailers during the holiday season to increase online sales.  According to ComScore, free shipping promotions have helped to boost spending as over half of all online transactions so far this holiday season have involved free shipping. Comscore also reported that in the 2010 holiday season, consumers who received free shipping on an order spent about 15% more than those who did not.   If you haven’t joined the free shipping trend this year, it might be time to give in and accept that the incentive could  help  increase your online sales.

One way to incorporate a free shipping offer this holiday season is to sign up for Free Shipping Day 2011 on December 16. The Free Shipping Day event has already attracted more than 1,500 registered merchants who will offer free shipping for the 24-hour period with guaranteed delivery by December 24th.  Last year’s Free Shipping Day was the third heaviest online spending day of the year at $942 million, so don’t miss out on this great opportunity to capture new sales.

To register, simply sign up on the Free Shipping Day website  by selecting the ‘Merchant Sign-Up’ link, providing a quick summary of your business on the online form, and then selecting the product category that you wish to be listed in on the site. Best of all participation in the program is free for merchants and it’s a great opportunity to generate new traffic to your site.

Before you register for this 24hour event, you should evaluate the impact the day might have on your eCommerce business. You want to ensure that you can offer free shipping to customers while still making a profit on December 16, 2011. One option to can consider is offering free shipping on orders over a certain amount, which would still qualify you for a listing on the Free Shipping Day website.

You also want to make sure that your eCommerce site is equipped to handle the influx of orders that will occur on December 16, 2011.  Take a minute to check out Dydacomp’s best practices for online retailers during the holiday season to help guide you to ensure that your online store is prepared to handle this busy holiday Season.

 

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Posted in Ecommerce, Industry News, Multichannel Order Manager | No Comments »

New Executable Available 10.18.11

Tuesday, October 18th, 2011

Posted by; Mike Nardini, VP of Customer Satisfaction

Today the newest bi-weekly executable is now available for download on the support section of our website. Within this release, we have made some minor enhancements and a number of fixes for supported M.O.M. users.

This week’s executable (dates 10.18.11) includes minor fixes such as:

  • Update for M.O.M. & Sitelink integration to respect shopper’s Ship-Ahead selection, except in cases where you have set up to dis-allow Ship-Ahead on a global bases.
  • Update for the USPS bar code label.
  • Resolved the 107 error when performing a customer look-up via the phone number field.
  • Increase in the catalog code fields for smoother importing.

In addition to the above, we have also added a new global flag to serve as a work around with some of the rounding issues that you may have experienced when attempting to reconcile Accounts Receivable.

Customers now have the ability to set a global parameter to allow you  to round your line items extended price to either 2 or 4 decimals. This toggle impacts only new order and open orders that have not been invoiced or shipped (including multiple shipping, and ship-ahead orders). Once the toggle is set, the entire order total and the payment amount of the order will be calculated based on the rounding that is selected. Please note, this toggle will not change any orders that have already been shipped or invoiced and the order total can differ depending on the level of rounding that you select.

For a full detail of the fixes included in the update please log into Dydacomp Support Online.

If you have any questions or trouble updating, The Dydacomp Support team is available Mon – Thurs 9 AM – 6:45 PM EST and Fri 9 AM – 4:45 PM EST by calling 973-237-0300. You can also contact Support via the online ticketing system by clicking here.

Please remember to backup your M.O.M. system daily. 

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Posted in Dydacomp News, Multichannel Order Manager, Support | No Comments »

LivePerson and Your eCommerce Webinar

Friday, June 3rd, 2011

Posted By:  Molly Griffin, Social Media Associate

Did you know that 20% of online shoppers prefer live chat above any other communication method for contacting an online merchant.  Do you want to learn how to use Live Chat to significantly increase online sales and reduce shopping cart abandonment?

Join us for a webinar to learn about how to use LivePerson Chat to optimize your eCommerce store. The webinar will be held on Thursday June 9 at 2:30pm. LivePerson, the world’s leading intelligent engagement company allows you to monitor your website visitors in real-time, understand who are the most likely customers, and engage with them both re-actively and proactively through live chat and VoIP calls.  Visit https://www1.gotomeeting.com/register/755264608 to register today!

With LivePerson you can achieve:

  • 20% increase in conversion rates
  • 35% increase average order values
  • 25% decrease in service operational costs
  • 85-90% customer satisfaction rates

Date: Thursday June 2

Time: 2:30-3:30pm

A guest speaker from LivePerson will be on the call, so bring your questions! For more information on how Live Chat can influence for your eCommerce store, check out this blog written by Al Pascale, Dydacomp eCommerce Manager.

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Posted in Dydacomp News, Ecommerce, Support | No Comments »

Let M.O.M. Improve Your SiteLINK Ecommerce Store Today

Thursday, May 5th, 2011

Posted By: Al Pascale, Dydacomp eCommerce Manager

Two key factors needed to run a successful eCommerce store are the ability to keep accurate inventory counts and the ability to fulfill/process orders in as close to real-time as possible. Multichannel Order Manager offers your business the ability to automatically download orders, while keeping inventory management accurate by automatically synchronizing online inventory in a batch. M.O.M. is able to check your SiteLINK eCommerce store every 5 minutes for new orders. If there are any new orders found, M.O.M. will then automatically download them.

To activate inventory synchronization for your SiteLINK store, you must have this option enables in M.O.M.. Once this option is enabled, M.O.M. will upload the updated inventory availability to your SiteLINK eCommerce site. It is necessary to keep accurate inventory management to ensure that your customers know before purchasing if an item is unavailable or backordered. The lack of synchronization can cause issues that lead to customer dissatisfaction and a loss of sales. Let us help you get as close to a real-time order download/inventory synchronization as possible to improve the quality of your online store.

To enable the Automatic Order Download and Inventory Synchronization:

1. The first step is to set up the Import/Export Module Default Settings. To do this go to the Options drop down menu, followed by the Order Import/Export Module option and then select Define Settings option.

2. Select the Auto Import File Path and enter the location where your files will be automatically imported to and stored. Note: DO not use the M.O.M. data dictionary for the auto import file path.

3. Select the Synchronize Inventory with SiteLINK and Automatically download new order from SiteLINK options and click SAVE.

4. Next, you must define the location for the auto-import files. To do this go to the Options drop down menu, followed by the Order Import/Export Module option and then select Automatic Import. Select the “This import is an internet feed file” option and enter your SiteLINK stores URL.

5. Enter your SiteLINK Ecommerce Store Credentials.


Utilize M.O.M.’s Automatic Order download/inventory sync for Your SiteLINK eCommerce Store today. Feel free to add comments or questions below.

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Posted in Ecommerce, Multichannel Order Manager | No Comments »

Intelligent Engagement Increases eCommerce Sales

Thursday, April 28th, 2011

Posted By: Al Pascale, Dydacomp Manager of eCommerce Services

It might sound repetitive, but it is important to reiterate the value of customer engagement for your business. One way to increase customer interaction on your online store is to offer live chat for your eCommerce website.

LivePerson allows you to easily integrate live chat for your SiteLINK ecommerce store. This feature will allow your online visitors to get real-time information when they need it and before they become frustrated, abandon their shopping cart, and leave your site. LivePerson offers a fully integrated live chat solution that allows you to provide visitors with support and other assistance directly from your Dydacomp storefront.

LivePerson offers your business an intelligent engagement solution that will proactively target visitors to your site at the right time and match them with right agent who will be able to address their issue. It ensures that your customers speak to the right agent to help resolve an issue or answer a question that can help close the deal on a sale.  This service also helps make your customer’s online shopping experience more personal. This engagement has been proven to boost website conversions and average order values by monitoring and engaging your visitors in real-time. There has never been a better way to increase online sales, provide customer support, and reduce operating costs.

 

Live Person’s live chat has the statistics to reinforce its effectiveness:

• Visitors who chat are three times more likely to buy from your online store.

• Visitors who chat have an average order size is 35% higher than non-chatters.

• Chatters are twice as likely to return to your site within a day.

• 85-90% of chatters rate their service experience as “good” or “excellent“, which will help increase customer satisfaction.

• Shifting service requests from phone to chat can reduce the average cost per interaction by 80%.

Isn’t it time you offer Live Chat to help personalize and improve your customers shopping experience on your ecommerce store? Click here to learn more and get 20% off LivePerson.

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Posted in Dydacomp News, SiteLINK News | No Comments »

Get the Most from Product Descriptions

Friday, March 18th, 2011

Posted by: Al Pascale, Dydacomp eCommerce Manager

As a small eCommerce business it can often be difficult to get consumers to find and purchase your products. One way to help increase product visibility and increase online conversions is to carefully construct product descriptions.  Time and time again I have seen businesses fail to capitalize on this feature and simply rely on the manufactures product description on their website.  These descriptions are already located on hundreds or even thousands of other sites and offer little to no SEO value for your Ecommerce store.

The best option for ecommerce product descriptions is for store owners to create an original description that includes:

  1. A physical description with attention to specific features. Take time to research what product characteristics will be most appealing to consumers and create your product description around these features.
  2. Emphasize product benefits and the experience consumers should expect to have with the product. Give consumers ideas on how the item can fit into their lifestyle or home, but do not simply tell them, dramatize it by showing consumers how your product will improve upon his/her current situation.
  3. Create perceived value of the product and continually expand on it. When writing your product description, remember to write for your intended audience and what value they would find in your product.
  4. Make sure you set your product apart from competitors. The product description is a great chance for you to separate your product from all other similar products.
  5. For search engines, you will want to make sure your product descriptions include your targeted keywords.  If you are a reseller of brand names, you can use the brand name recognition, so use the brand as a keyword or as a tag to enhance your product description and SEO. The goal is to carefully add those important keywords but not to write your description for search engines, you need to write them for customers. Use your keyword in the page title, product description, in Meta tags, and also in the ALT tag, which is the optional description you include in the HTML code where you insert the product image.

Your product descriptions can help search engines and consumers find your online store and products. For these reasons, you should take time to make sure you are getting the most out of your product descriptions. Don’t forget to proofread for grammar and spelling, as any mistakes can hurt your professional image in the eyes of consumers.

 

 

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Posted in Ecommerce, Search Marketing, SiteLINK News | No Comments »

Must Have eCommerce Features: Week 2

Friday, March 4th, 2011

Posted by: Al Pascale,  Manager of Ecommerce Services at Dydacomp

As promised, check out this week’s must-have ecommerce shopping cart features:

  • Easy Product and Department Maintenance:

Your ecommerce solution should allow you to easily manage and maintain the various products on your site,  add inventory items or edit current ones without effecting the integrity of your store, and offer inventory management capabilities such as setting minimum quantities and identifying back-ordered items. These features will help make it easier to manage your ecommerce store – adding a new product to your site shouldn’t cause unnecessary headaches and grief.  SiteLINK’s easy maintenance avoids the stress associated with difficult-to-use ecommerce platforms.

  • Product Reviews:

According to Comscore, “product reviews have proved as persuasive and ultimately as effective a sales tool as more costly display and television advertising.” This feature is highly effective as buyers are more likely to trust other customers who have  purchased the product. Even sites with  negative reviews have shown a higher sales compared to sites without the customer review feature . Our clients requested this feature so often we decided to include it as a standard feature for SiteLINK eCommerce.

  • Wishlist and Gift Registries

Survey data from The Knot Inc.  shows that “43% of engaged couples created a gift registry online in 2010 up from 33% in 2009,” with this number expected to grow in 2011. A larger percentage of couples, 79%,  used only the Internet to manage their registries, which means that couples are frequently checking ecommerce sites to monitor purchases or add and delete products. The added benefit of gift registries is that it drives traffic from consumers who might not normally visit your site to make registry purchases.  This not only introduces them to your business but also allows you to add them to your email marketing database as a customer. Wish lists are another important feature that enable customers to save favorite products for future purchase. Wishlist item “reminder” emails are a great way to encourage return visits.  Dydacomp’s SiteLINK eCommerce solution allows your users to easily create and manage both wish lists and registries.

Does your current shopping cart offer these key features? Have any other important ecommerce features you’d like to see us add to the list? Feel free to comment below and share your experiences.

Stay tuned for more critical features next week.

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Posted in Dydacomp News, Ecommerce | No Comments »