Posts Tagged ‘email marketing’

Miss the Email Marketing Webinar?

Friday, August 19th, 2011

Posted by: Christine Amodio, Dydacomp Technical Writer and Trainer Christine Amodio, Dydacomp Technical Writer

Did you miss the email marketing webinar on Thursday, August 18, 2011  and are sill interested in learning about the essential tools and techniques used by emarketers to maximize your revenue  with the help of interactive online channels? Hosted by Dydacomp’s email experts as well as Peter Malamas from eWay Direct, the webinar was recorded and is now available for you to watch on your own time.

Catch the webinar on demand on the M.O.M. user forum.

Don’t miss our next webinar  about Effective Ways to Utilize SiteLINK to Boost eCommerce Sales on August 23rd at 2:00PM – 3:00PM.

Register Now!

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Posted in Ecommerce, Email Marketing, Multichannel Order Manager, Webinar | No Comments »

Driving Revenue with eMarketing founded on Smart eMail

Tuesday, August 16th, 2011

Posted by: Christine Amodio, Dydacomp Technical Writer and Trainer Christine Amodio, Dydacomp Technical Writer

Email is one of the most effective tools for customer communication, however many businesses fail to capitalize on this important tool.  Join us for a Webinar on Thursday, August 18, 2011 from 2:30 PM – 3:30 PM EDT to learn about the essential tools and techniques used by emarketers to maximize your revenue  with the help of interactive online channels.


Space is limited so make sure you reserve your Webinar seat now at: https://www1.gotomeeting.com/register/407160112

Attend this valuable webinar to learn how:

  1. TO ACQUIRE NEW PROSPECTS: powerfully build your pipeline and add new prospects through online viral emarketing techniques and online acquisition strategies.
  2. GET HIGHER CONVERSIONS of PROSPECTS to CUSTOMERS: go beyond simple “blast emailing”… use sophisticated behaviorally-triggered email campaign cascades to increase the chances of getting your first sale and developing an ongoing customer relationship.
  3. TO MORE EFFECTIVELY ENGAGE & INTERACT WITH YOUR CUSTOMERS: generate more revenue per customer through highly targeted messaging, and automated real-time website visitor remarketing tools.
  4. TO LEVERAGE SOCIAL NETWORKS AND ONLINE COMMUNITIES: to build your business and provide your current customers with the tools to become your best Word Of Mouth marketers and salespeople.

Hosted by Dydacomp’s email experts as well as Peter Malamas from eWay Direct so make sure you bring your questions!  To learn more about Peter, view his profile on LinkedIn.
Don’t miss this worthwhile webinar that promises to be a great investment of your time. Learn how you can grow your business with more effective email campaigns.

Title: Driving Revenue with eMarketing founded on Smart eMail

Date: Thursday, August 18, 2011

Time: 2:30PM-3:30PM

We look forward to your attendance!

 

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Posted in Ecommerce, Email Marketing, Multichannel Order Manager, Webinar | No Comments »

Driving Revenue with eMarketing Webinar

Thursday, June 23rd, 2011

Posted by: Christine Amodio, Dydacomp Technical Writer and Trainer Christine Amodio, Dydacomp Technical Writer

Need to re-vamp your email marketing strategy? Join us for a Webinar on June 27  at 2:30PM EST to learn about the essential tools and techniques used by serious emarketers to maximize revenue using interactive online channels. Space is limited so make sure you reserve your Webinar seat now at: https://www1.gotomeeting.com/register/875999337

The webinar will show you how to improve your email marketing to maximize on your investment. Learn how to:

1. ACQUIRE NEW PROSPECTS: powerfully build your pipeline and add new prospects through online viral emarketing techniques and online acquisition strategies

2. HIGHER CONVERSIONS of PROSPECTS to CUSTOMERS: go beyond simple “blast emailing”… use sophisticated behaviorally-triggered email campaign cascades to increase the chances of getting your first sale and developing an ongoing customer relationship

3. MORE EFFECTIVELY ENGAGE & INTERACT WITH YOUR CUSTOMERS
: generate more revenue per customer through highly targeted messaging, and automated real-time website visitor remarketing tools

4. LEVERAGE SOCIAL NETWORKS AND ONLINE COMMUNITIES: to build your business and provide your current customers with the tools to become your best Word Of Mouth marketers and salespeople

Peter Malamas from eWay Direct will be on the call, so bring your questions!  To learn more about Peter, view his profile on LinkedIn:   http://www.linkedin.com/in/malamas This will be a great investment of your time. Take away actionable ideas you can use to grow your business.

Title: Driving Revenue with eMarketing founded on Smart eMail

Date: Monday, June 27, 2011

Time: 2:30PM-3:30PM

We look forward to your attendance!

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Posted in Email Marketing | No Comments »

Conquering Email Marketing

Tuesday, March 29th, 2011

Posted by: Lisa Gittleman, Dydacomp Marketing SpecialistLisa Gittleman, Dydacomp Marketing Specialist

There are many challenges to email marketing today. Social platforms have opened up a new way for consumers to access information rather than checking emails.  People are also now able to check their email from their cell phones, tablet devices, and more. You have to provide content that will trigger an action or your email can quickly end up in the trash. There is an overload on the number of emails that are delivered to each consumer daily. I know my inbox can grow to over 30 different companies sending me promotional emails a day. Getting the email to the customer is the first step, engaging the customer to take action as a result of the email is harder than ever.

What we recommend:

1. If you have found that your target audience has moved into the realm of social media, use this to your advantage. Find where you audience is located and offer them content (similar to that you would share in emails) and encourage them to interact and share it with others. Link your social media presences to your emails and use these sites to gather new customer emails.

2. Make sure you have clear guidelines concerning customer permissions when it comes to emailing. You must:

  • Get consent to email the consumer. If a customer does not opt in to your email, DO NOT EMAIL THEM.
  • Allow them to choose how often to receive the emails to prevent unsubscribes due to email overloads from your business. Check out this blog a for other reasons people click unsubscribe.
  • Easy sign up with no hidden agendas are essential to gain customers trust.
  • Allow subscribers confirm their subscription to your emails; this will verify the customer information and ensure they are the ones who asked to receive the emails.
  • Customer needs the option to stop receiving the emails at anytime

3.   Accurately target and segment the email lists to ensure that you have a complete understanding of your market. Proper targeting will enable you to create email programs that are specific to each group and thus ensure they receive relevant content. Not all email responders are equal and inaccurate email campaigns will result in unsubscribes which will influence consumer trust in your company.

4.   Track your email: studying the click through, open rates, and other information will help you learn and adjust your email marketing campaigns to better fit your targeted audience. This will also help you learn what to include in emails that will engage them. Try experimenting with different trigger emails to see what you can offer customers that will entice them to act on the email. Don’t forget to listen to feedback from customers: this includes questions, complaints comments, and advice that will help you improve their experiences.

Do you have any recommendations to add to our conquering email marketing list? Share your experience by commenting below.

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Posted in Email Marketing | No Comments »

Why Consumers Click Unsubscribe

Wednesday, February 9th, 2011

Posted By: Molly Griffin, Social Media Marketing Associate  for Dydacomp

I was recently reading an article on Mashable when I came across some consumer statistics I thought I would share with you. The consumer research was done by Exact Target and they compiled statics into how consumers interact through email, Facebook, and Twitter in the Social Break-up . The article offers insight into three marketing channels, but I found the email statistics especially useful.

Today, many small businesses rely on email for effective communication with consumers. The article noted that 95% of consumer use email and 93% of online consumers subscribe to at least one email a day. This email relationship with consumers and businesses is built on trust. With the growing use of email, subscribers have become much more hesitant about giving out their email address to businesses. Once you have built up enough trust with a consumer to get him or her to subscribe to your emails, a new challenge arises: how to keep these subscribers and prevent them from simply deleting, or worse, unsubscribing from your emails.

Exact Target’s research found  the top reasons people unsubscribe from emails. (Remember to keep your email marketing campaigns in mind while reading these reasons.)

(Source: ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research)

54% of customers unsubscribe due to emails that came too frequently so it is vital that your business respect permissions and exercise control in the number of emails you send out to customers each week. Another stat to take note of is that close to 50% of people unsubscribe due to repetitive or boring content. This practice can be harmful to your email campaigns.  If you create and continuously distribute sent lackluster and emails you are hurting the consumers trust you worked hard to gain as well as risking the chance of losing email contact with consumers. Therefore, your email marketing campaign should focus on creating emails that involve relative and interesting content that will encourage customers to not only open the email, but take the time to read the information you provide. Also, if you work to engage your customers in an email make sure you have an effective response in a timely matter to show your customers you do care about their participation and it is not a waste of their time.

The reality is consumers have quickly become advanced and informed when it comes to email marketing and therefore have set higher expectations for “trustworthy” emails. According to the Social Breakup, 77% of online consumers say they’ve become more cautious about giving companies their email address over the past year.  As a small business, you must work to create emails that are targeted, personalized, and relevant to the customers receiving them. You need to have a clear understanding of your audience and their needs in order to create effective messages that will interest and engage them. Failure to do so will quickly result in an unsubscribe as poor email marketing is not tolerated by consumers. Your business is not simply competing with others in your industry; consumers now compare each email you send to all emails they receive.

Check out the profile below for quick stats about email subscribers from Exact Target:

How do your unsubscribe numbers look? Do you have any useful tips that you utilize to prevent customers from unsubscribing to your email? We would love to hear from you!

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Posted in Industry News | No Comments »