Posts Tagged ‘facebook’

Understanding Today’s Content & Media Strategy to Grow Your eCommerce Business

Monday, February 3rd, 2014

Posted by: Laura Hills

With all of the media choices available, do you know the best optioUnderstanding-Todays-Content-Media-Strategy-to-Grow-Your-eCommerce-Businessns to promote your business?  The first step is to understand the variety of media available to support your content management marketing strategy.

Let’s start with your company’s website.  This is often the first impression that a customer or potential customer has for your business.  Your website is media that you own and control, whether you physically maintain the site yourself or have someone else do this for you. Your site should always be up-to-date, easy-to-navigate, function properly and be an inviting source of information about your company and products.  It is important that your site is search engine optimized (SEO) to be sure that those searching for your company or products have the best chance of finding you.

Your website is a place to feature your active social media channels, blog postings, relevant publications including catalogues, newsletters, videos, webinars or other content that you publish.  Email blasts and direct mail that you produce and distribute are other forms of content. All of this is an important part of your content strategy.

Depending upon your business strategy, public relations and other outreach efforts can promote your products or company with placements in magazines, newspapers, broadcast media or online to help tell your story and get you noticed. Good public relations doesn’t have to involve using an agency to represent you. Today this media includes blogger and social media channels that enable you to gain greater exposure for your message.  Whether you write your own blogs or follow and post comments to other blogs, have your own social media pages or follow and comment on others, you are spreading the word about your company.  And, in spreading the word through social channels, you are driving attention back to your website or storefront.

Providing information on relevant and timely topics, whether through articles in newspapers, magazines or internet channels helps your company gain recognition.  To supplement your content management strategy you should take time to cultivate opportunities and business connections through attending industry events, writing blogs (your own and/or guest blogs for others), reaching out to any local media outlets and being active in social media channels. Quality content tends to get shared which helps to increase recognition and is an important component to overall content strategy.

Another area to consider is paid media which includes any type of promotion or advertising that you pay for.  There are limitless opportunities to buy advertising space for your company including all forms of print and online ads, product and service directories, radio and TV spots and all forms of online search advertising including pay-per-click (PPC), Google and LinkedIn sponsored content. Facebook now offers paid advertising and it’s said that Twitter won’t be far behind.

Budgets play a big role in the type of paid media you can utilize.  Determine where your customers and potential shoppers are likely to see your ads; where do you see your competitors advertising?  It pays to know your shoppers – are they internet savvy and online most of the time? Do they read or subscribe to magazines or newsletters that would be a good fit to promote your products? Don’t be afraid to test new outlets for your message. It is important that you blend available media options to create a cohesive and targeted content strategy.

For additional information on developing a converged media content strategy, read Jayson DeMers’ article, How to Execute a Converged Media Content Strategy (And Why You Should) which appeared in Forbes online Entrepreneurs column.

http://www.forbes.com/sites/jaysondemers/2013/09/11/
how-to-design-and-execute-a-converged-media-content-strategy-and-why-you-should/2/

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Search Marketing, SiteLINK News, StoreFront.net | No Comments »

Conquer Your Brand’s Facebook Timeline

Tuesday, March 27th, 2012

Posted by: Molly Griffin, Marketing Associate 

Facebook announced Timeline for brand pages a little over a month ago and the deadline is quickly approaching for all pages to convert to Timeline by March 30.  You still have a few days to preview the new look and review your page before the changes take effect.

Check out Dydacomp’s New Timeline Facebook at www.facebook.com/dydacomp.

Good news is Timeline offers you the ability to create a more aesthetically pleasing page for your customers and a recent study shows that early adopters for Timeline  are getting an average 46% more engagement with Timeline (note: the researcher, Simply Measured, drew its results from a  small sample just 15 Facebook brand pages).

Take advantage of this Facebook change by reevaluating and revising your current social media strategy to discover what you want to achieve with your Facebook page. The change may seem daunting, but with a few easy steps you can prepare your business Facebook page for Timeline with a few adjustments:

1.) The new Logo size is square no more than 180 x 180 pixels. You will have to adjust the size of your current profile picture to make sure it meets the new pixels or else the image will be distorted.

2.)  An new exciting feature added  is the ability to reflect your brand in a large cover photo at the top of the page. Take advantage of this new feature and leverage the image by changing it out frequently to display images that will attract customers to your page. Take some time to find an image that reflects your brand, but remember the cover photo is a maximum 851 x 399 pixels.  Also, keep in mind there are some guidelines you must follow for the of the Facebook cover page guidelines. Cover images may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our web site”
  • Contact information, such as web address, e-mail, mailing address or other information intended for your page’s “About” section
  • References to user interface elements, such as “Like” or “Share,” or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

3.) The Timeline feature now enables you to highlight a post and pin it to the top of your page. This will stick the post at the top of your page for up to seven days. This is a great way to attract your facebook fans to important promos, events, or other content that can help engage your customers

4.) Share your company history by utilizing the Milestone feature. This new Timeline feature enables you to mark significant dates to your timeline wall. Include information about when your business was started or when you launched a new product   to add personal touches your fans will enjoy.

5.) Another major addition to the Timeline layout is the ability for your fans to private message you through your business page and your business can then respond back to the fan. Before, if a fan asked a question and you wanted to respond privately, you had to do so through a personal profile instead of your brand page. This will be a great new feature to help you increase customer satisfaction and improve customer engagement.

You only have a few days left to plan out your new Facebook page so make sure you have your page ready to go live on March 30,2012.

Don’t forget to LIKE Dydacomp on Facebook.

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Posted in Dydacomp News | No Comments »

Dydacomp’s Successful Launch on Facebook!

Tuesday, June 14th, 2011

Posted by: Molly Griffin, Social Media Associate

Just wanted to take a minute to thank everyone for taking time to visit and LIKE our recently released Dydacomp Fan Page. In only a week’s time, the Dydacomp page had a great response from users and has offered a new channel for Dydacomp staff to engage with end M.O.M. users.

One interesting thing we noticed is the number of the fans that are the day-to-day M.O.M. users. This indicates that many of our M.O.M. users are actively seeking resources to help improve their understanding of the M.O.M. system. Dydacomp clients are taking advantage of the various resources we offer including our Facebook page, Youtube channel, M.O.M. User Forum, and more.

The goal of the Dydacomp Facebook page is to provide our customers with a social resource that will help keep them informed about the happenings at Dydacomp. This  includes news about products updates and releases, the company updates, the ecommerce industry and more.

If you haven’t had a chance, check out the Dydacomp Fan Page and ‘Like’ us today!

Also, take minute to visit the M.O.M. User Forum to access webinars, how-to articles, and more.

We look forward to interacting with you and helping all our clients through all of our available support channels!

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Posted in Dydacomp News | No Comments »

Dydacomp Joins Facebook

Wednesday, June 1st, 2011

Posted by: Molly Griffin, Social Media Marketing Associate

The Dydacomp Team is excited to announce the creation of the Dydacomp Facebook Fan Page. We invite all current customers to take a minute and LIKE our page to get important Dydacomp Updates, Product Information, Special Promotions, Upcoming Webinars, Whitepapers  and more.

The page is  also linked to this blog, the Dydacomp Youtube, and our Slideshare account to provide our Facebook fans easy access to an array of useful Multichannel Order Manager and SiteLINK eCommerce information in one easy location.

Our goal is to make the Dydacomp Fan Page an interactive resource for customers, prospects, and Dydacomp fans to interact with the team here at Dydacomp. We are always looking to showcase our client’s websites so feel free to upload a screenshot of your web store to our client Design Gallery.

 

Have any tips on how your effectively use Facebook for your business, feel free to share some below.

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Posted in Dydacomp News | No Comments »

Using Social Marketing to Help Improve SEO

Wednesday, January 19th, 2011

Post By: Lisa Gittleman, Lisa Gittleman, Dydacomp Marketing SpecialistDydacomp Marketing Specialist

Companies, no matter what the size, are constantly working to improve their SEO.  One way to do this, which many smaller businesses often overlook, is through social media. Search engines Google and Bing have already confirmed that links shared through social networks Twitter and Facebook directly and positively impact rankings. Therefore, companies should build their social media campaign in order to improve their SEO.  It is important to have a plan in place before beginning social media efforts; discover where customers are interacting and focus on finding ways to open up the interaction between them.

Social platforms can help you find what consumers are saying about your company and product. Facebook, Twitter, YouTube, online forums, and industry and company blogs are all great places to start the search. Use the interactions to help you understand what keywords you should be focusing in on. You can then optimize your own social profiles to include those keywords and targeted search phrases to boost the visibility of your site on search engines. Social platforms can help to improve your search engine ranking, leading to an increase in traffic on your site and a stronger reputation.

These interactions can also help you figure out what content will be most effective for current and potential customers. The more useful and informative the content you are offering, the more likely it will be shared across various social platforms. This sharing is the key to improving your search engine ranking as it improves the trust search engines have in your site.

There is no guarantee that all of the interactions you find out there in the social media world will be positive. However, the best way to combat the negative reviews and feedback you receive is to actively listen to them and to alter your efforts to create a better experience.  Working to combat negative feedback usually yields increased positive results.

Social media plays a crucial and beneficial role in improving your search engine ranking, in addition to the overall image of your company. The more customers are talking about you and sharing information, the better it is for your business.

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Posted in Industry News, Search Marketing | No Comments »