Posts Tagged ‘holiday season’

Ecommerce Success This Holiday Season

Monday, December 19th, 2011

Posted by: Molly Griffin, Marketing Associate

Online sales continue to reach record levels as the end to the 2011 holiday season quickly approaches.  Comscore reported today that total holiday eCommerce spending for the first 46 days of the November – December 2011 holiday season has reached $30.9 billion, a 15% increase versus the same time in 2010.  Free Shipping Day 2011 (Friday December 16) ended with an astonishing $1.07 billion in eCommerce sales, a 14% increase from 2010.

Free Shipping has been a major eCommerce trend from the start this holiday season. Dydacomp CEO Fred Lizza was recently quoted in a recent article for eCommerceTimes discussing the power of free shipping. Fred stated:

“We’ve seen statistics suggesting that over 50 percent of retailers are offering free shipping this year. Retailers have found room in their budgets to provide this to lure more consumers to shop with them. And it’s working…” Click here to continue reading the eCommerceTimes article.

Accurate inventory management was another influential factor on eCommerce sales this holiday season.  It enables eCommerce business run efficiently and ensure customers received their orders on time.  Fred was quoted in a BizReport article advising merchants on the importance of inventory management during this busy holiday season:

“Inventory tracking is a ‘gotta-have’. In today’s economy, there’s a very high price for lost sales because of out-of-stock conditions, and absolutely nobody wants to carry excess inventory. Shoppers will not tolerate ordering a product, then being told later it’s out of stock. They want to know at the time of placing an order – online, by phone or in-store – that the items is available, in-stock and when it will be shipped and delivered. That’s especially critical as the holidays get closer…” Click here to continue reading and to learn more eCommerce tips to end this holiday season a high note.

Be sure you also take a minute to review Fred’s top five tips, from an article in Retail Online Integration, to ensure your eCommerce site is optimized and ready to finish the holiday season strong.

What tips do you have to share with other merchants on what enabled you capture eCommerce sales this holiday season?

Good luck and we hope wish you a  successful end to 2011 holiday season.

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More Holiday Tips from Dydacomp

Monday, December 12th, 2011

Posted by: Molly Griffin, Marketing Associate

Online shoppers have spent nearly $25 billion so far this holiday season, up 15% from a year ago reports ComScore in its latest estimate. It is vital for eCommerce merchants to ensure the integrity and performances of their websites to enable them compete for their own share of the online holiday spending.

Dydacomp CEO Fred Lizza recently wrote an article for Multichannel Merchant advising businesses on how they can enhance the performance of their eCommerce websites during the busy holiday season.

“With an estimated 226 million people having shopped online over the Thanksgiving week, it signaled the start of the busiest ecommerce holiday season ever. Each day moving forward through Dec. 31 will present an opportunity to further increase holiday sales and grow revenue. For those retailers who depend on their ecommerce sites to deliver added holiday revenue throughout the season, ensuring those sites are optimized to operate effectively under heavier than normal volumes is of the utmost importance.

To meet the demands of online holiday consumers, retailers are preparing their sites through the following means to ensure they are prepared throughout the holiday season for the increased traffic they’ll see. The following precautionary measures should enhance website performance…”

Click here to continue reading this article to learn Fred’s 6 tips to enhance website performance during the holiday season.

 

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Important Multichannel Order Manager Tip for Your Multichannel Business

Thursday, December 8th, 2011

Posted by: Bill Houghton, Dydacomp Implementation Team 

The holiday season has kicked into high gear and online measurement firm ComScore reports that holiday season eCommerce spending during the first 34 days of the holiday shopping season is quickly approaching $20 billion. Comscore also reported that this is a 15% increase in eCommerce spending compare to the same time period in 2010.

Dydacomp Support team is on standby to help ensure the success of your business during this busy time.  It’s highly recommended that you backup your M.O.M. systems as often as possible to ensure the integrity of the data during this busy holiday season. Also, make sure you test the backup version to verify that it contains a full working copy of the entire MOMWIN folder. For more information on how to backup your M.O.M. system, visit this blog.

I also wanted to bring up an important feature in M.O.M. that is often unutilized by many M.O.M. users. M.O.M. provides your business the ability to assign and manage Product Attributes in both your SiteLINK eCommerce store and your Multichannel Order Manager System.  If set up properly, product attributes provide a simple way to setup size/color items. Once set up, these features help to improve the quality of your website and facilitate the customer’s ability to order the product that fits their needs. They will also enable you to improve your inventory management efficiency which will contribute to the overall improvement of your order management processes.

Failure to establish product attributes will display product information in normal listing of size color items on a web page or when placing them on an order.  This can be tiresome and tedious if you have a large number of size color items to hunt through as seen below:

Once you set up product attributes, you can create  more innovative and functional design to allow customers/order takers to easily perform a size color search:

Product attributes also allow you to create drop down menus and radio button selection options for your size/color choices to make it easier to select which attributes you want listed on your site.  Product Attributes enable you to keep all size color products at a base price and then modify items to change any unit price.  These features can enable you to cut your product setup time in half.

To set up products attributes, go to the Product drop down menu, and select the Maintain Stock Items option. Once in the Stock Item lookup screen, select the product you wish to add product attributes to. Once in the Stock Item screen, select the Product Attributes Tab and check the box for Enable Product Attributes. Then you can add the size/color attributes to that stock item:

Hope this helps to improve the management of your M.O.M system during this busy time of year. If you have any questions please contact support at 973-237-0300 or online at the support section of the website. 

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Free Shipping This Holiday Season

Monday, December 5th, 2011

Posted by: Molly Griffin, Marketing Associate

Free shipping has become one of the most popular incentives offered by eCommerce retailers during the holiday season to increase online sales.  According to ComScore, free shipping promotions have helped to boost spending as over half of all online transactions so far this holiday season have involved free shipping. Comscore also reported that in the 2010 holiday season, consumers who received free shipping on an order spent about 15% more than those who did not.   If you haven’t joined the free shipping trend this year, it might be time to give in and accept that the incentive could  help  increase your online sales.

One way to incorporate a free shipping offer this holiday season is to sign up for Free Shipping Day 2011 on December 16. The Free Shipping Day event has already attracted more than 1,500 registered merchants who will offer free shipping for the 24-hour period with guaranteed delivery by December 24th.  Last year’s Free Shipping Day was the third heaviest online spending day of the year at $942 million, so don’t miss out on this great opportunity to capture new sales.

To register, simply sign up on the Free Shipping Day website  by selecting the ‘Merchant Sign-Up’ link, providing a quick summary of your business on the online form, and then selecting the product category that you wish to be listed in on the site. Best of all participation in the program is free for merchants and it’s a great opportunity to generate new traffic to your site.

Before you register for this 24hour event, you should evaluate the impact the day might have on your eCommerce business. You want to ensure that you can offer free shipping to customers while still making a profit on December 16, 2011. One option to can consider is offering free shipping on orders over a certain amount, which would still qualify you for a listing on the Free Shipping Day website.

You also want to make sure that your eCommerce site is equipped to handle the influx of orders that will occur on December 16, 2011.  Take a minute to check out Dydacomp’s best practices for online retailers during the holiday season to help guide you to ensure that your online store is prepared to handle this busy holiday Season.

 

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Best Practices for Online Retailers During the Holiday Season

Thursday, December 1st, 2011

Posted By: Dydacomp Staff

PARSIPPANY, NJ, December 1, 2011 –

Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, today announced a list of best practices that retailers should implement during the busy online shopping period that began on Cyber Monday and continues throughout the holiday season.

In 2011, six of every 10 consumers say they will do their holiday shopping online, according to a report on Dropdowndeals.com. According to that same report, the average consumer will spend nearly $900 during the holidays. Last year, shoppers spent $1.1 billion alone on Cyber Monday, which was a 16 percent increase over the year before. Given the ease of use and deals that can be found online, it benefits merchants to prepare their websites for increased traffic to ensure optimum performance and increase sales.

To meet the demand to shop online, retailers should take the following measures now to ensure their systems are prepared all holiday season:

  • Minimize updates: Minimize, or completely eliminate, site updates over the next six weeks. If critical updates are required they should be done during off-peak hours, between 3 – 8 a.m.
  • Test and Re-test: Design changes should also be kept to a minimum and avoided if the site can go without them. However, many online retailers will want to highlight special holiday promotions online. If updates are made, test those changes thoroughly before they go into production – then test them again. The cost of an error at this time of year is much higher than at lower traffic times. Add software that enables testing in multiple browsers, as there are a number of popular options available and you can’t predict what browser any one customer may be using; create and use a test page, never a live page and keep a backup of the original page in the event there are issues with the new page when it goes live.
  • Prepare for the Best: Imagine the highest number of shoppers or buyers that might visit your site at any one time. Now run a test using that number to see what happens to performance and site behavior. This can be done by using software that simulates many simultaneous shoppers all browsing and clicking at the same time, or the old fashioned way by getting employees, friends and others to all get online at the same time
  • Upgrade rich media solutions: Now that Adobe has announced it will begin phasing out support for Flash, merchants should look to take advantage of other rich media solutions, like HTML5.
  • Organize Data: Do your best to make sure your data, such as product descriptions and codes, prices and inventory on-hand information, is up-to-date, clean and indexed. Any bad data could introduce negative changes that result in lost sales.
  • Keep Open Communication: Always make sure your suppliers support contact information is available and know when they are accessible. Surprisingly, most merchants don’t know the exact times that they can contact their service providers for assistance, and many offer 24/7 customer support services.

“Cyber Monday kicked off the six most important weeks for retailers, as robust sales could result in many retailers closing their books on the year in the black. While Cyber Monday represents the busiest shopping day for online merchants, every day following is an opportunity to increase sales. For those retailers who rely on their eCommerce sites to deliver added holiday revenue throughout the season, ensuring those sites continue to operate effectively throughout the season is of the utmost importance,” said Fred Lizza, CEO of Dydacomp. “Taking the time to put best practices in place can be the difference between a successful holiday season and an average holiday season.”

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Cyber Monday 2011 Heaviest U.S. Online Spending Day in History

Wednesday, November 30th, 2011

Posted by: Molly Griffin, Marketing Assosciate

The holiday season has finally arrived and online holiday shopping sales kicked off with a bang over the past holiday weekend. According to IBM’s analytics online retail sales were up double digit growth on both Black Friday and Cyber Monday compared to the same time last year.

According to comScore, on Friday alone consumers spent $800 million online shopping which is a 29.3% increase over eCommerce Black Friday sales in 2010. Meanwhile, IBM’s online retail benchmark study found that online sales on Cyber Monday were up 33% compared to 2010. Merchants also saw a higher average order value up from $193.24 in 2010 to $198.26 for an increase of 2.6%. IBM found that online shopping peaked at 2:05pmEST.

Throughout this past Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site (up from 3.9% in 2010) with mobile sales reaching 6.6% of online sales. This year shoppers were slightly influenced by social networks as shoppers referred from social networks generated 0.56 percent of all online sales on Cyber Monday versus 0.53 percent on Black Friday.

 Holiday eCommerce sales are predicted to increase over the next few weeks.  But we want to know how our store performed this holiday weekend? Did you see an increase in online shoppers on Cyber Monday compare to 2010? Let us know!

Multichannel Order Manager provides your eCommerce business the tools and flexibility you need to successfully run your eCommerce store this holiday season. Check out our holiday tips and tricks webinar to learn how to streamline your business processes during your busiest time of year.

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Holiday Update from Dydacomp

Wednesday, November 23rd, 2011

Posted by: Michael Nardini, VP of Customer Satisfaction Michael Nardini, VP of Client Satisfaction

The holiday shopping season is quickly approaching and National Retail Federation estimates that US retail holiday sales will rise 2.8% this year to $465.6 billion. Dydacomp Support will be available when you need them to help ensure the success of your M.O.M. system during your busy time of year.

Dydacomp Support will be closed Thursday November 24,201 for the Thanksgiving holiday (24/7 Support is always available), but will return Friday November 25, 2011 for normal business hours. Dydacomp support will be available from 9am-5pm EST via telephone at 973-237-0300 or online at the support section of the website. Dydacomp support can always be reached after hours, weekends, and holidays by calling 973-237-0300 at any time.

We recommend that you backup your M.O.M. systems as often as possible to ensure the integrity of the data during this busy holiday season. We also recommend that you test the backup version to verify that it contains a full working copy of the entire MOMWIN folder. This will be vital to your M.O.M. system should a major error arise over the holiday season and enable you easily recover your information. For more information on how to backup your M.O.M. system, visit this blog.

We anticipate a successful holiday season for all our customers and will work to help keep your M.O.M. system running during this busy time.

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Don’t Miss Out on Small Business Saturday

Tuesday, November 22nd, 2011

Posted by:  Molly Griffin, Marketing Associate

Many retailers know about the two important shopping days that will be arriving in the coming days, Black Friday and Cyber Monday, but there is another important day this weekend.  This Saturday November 26, 2011 American Express is hosting the 2nd annual Small Business Saturday.  This day is dedicated to supporting small businesses on one of the busiest shopping weekends of the year. American Express and Local businesses are asking consumers to help support their favorite local stores and help fuel the economy by spending at least $25 at a small business.

Over 2 million consumers have pledged to shop small this Small Business Saturday so don’t miss out on this opportunity. Join by visiting Facebook.com/smallbusinesssaturday to get started and register your business for Small Business Saturday. Like the Facebook page online and get free in-store signage and e-marketing materials to help make Small Business Saturday a huge success. For more information about how your business can get involved, check out http://www.smallbusinesssaturday.com/.

To help ensure your business success during this busy season, don’t overlook your business’ need for an order management system. Here at Dydacomp, we understand the small business needs  and  have developed the functionality neeeded streamline your order processing and increase the overall efficiency of your  business this busy season.

Let us help you make it the most successful holiday season yet. For more information on how Multichannel Order Manager can help improve your small/medium-sized business today, click here.

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2010 Review

Tuesday, January 4th, 2011

Posted By: Rob Coon, President of Dydacomp

Happy  2011 everyone! Hope you all are off to a good start for this new year.  Before everyone closes the books and say a final farewell to 2010 we were hoping some of you would be willing share some insight in what you saw in 2010.  Simply email your responses to: Dydacomp Blog

  • How was your 2010 holiday season?
  • What will you do differently this year compared to last year?

Let us know what you saw as we aim to compile as much information about what worked in 2010 and what will be the top trends for Ecommerce Retailers for 2011!

Thanks! We look forward to hearing your insight!

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Wall Street Journal Reporting Double Digit Growth for 2010 Holiday Season

Wednesday, November 10th, 2010

Posted by John Healy, CEO of Dydacomp

The Wall Street Journal Online reported today sales from the Holiday Season will be in the low to mid teens compared to last year.  Click here to read this article.

The article also goes on to say that promotions will drive some of that growth which leads me to question the overall profitability of the holiday season compared to the hype around online revenue growth.  The other stat the article doesn’t mention is that we are seeing a greater concentration of online sales coming from a smaller universe of ecommerce and multichannel merchants.  Expect that trend to continue.

Let me know what you think.

Best,

John

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