Posts Tagged ‘holiday shopping’

Shoppers Look for January Deals

Friday, January 24th, 2014

Posted by: Laura Hills, Vice President, Marketing

The after holiday sales started before the holidays even ended this year with mega-markdowns seen on holiday items and popular gifts as retailers did all they could to attract shoppers across all channels.  We have come to expect savings of up to 75% off pricing for holiday merchandise and similar deep discounts for winter clothing and accessories left over from the holidays. January has traditionally been a good month for home goods and promotions offered by furniture retailers on in stock and custom furniture.

In addition to clothing, holiday items and furniture, there are other good deals to be had in January and shoppers never tire of seeking out bargains. Many start the new year off resolving to spend less without compromising their shopping habits.  Others look for the amazing buys that can be had before their holiday credit card bills arrive in their mailboxes.

For what’s trending in January, we turn to Jeanette Pavini, columnist to help shoppers save money. We offer our own observations and tips along with Jeanette’s advice. Online and multi-channel retailers can aid shoppers in making the most of their post-holiday spending by offering deals and promotions to help move leftover inventory and also offer deals on the following items:

  • White sales have been a January tradition since the first white sale in 1878.  Towels are a major component of the traditional white sale and upgrading bathroom towels can give this important room a whole new look for very little money. The same for sheets, bedspreads and other linens.


  • Hot tubs and spas are not normally items that people are thinking about after the holidays so retailers tend to get creative with deals to try to move inventory.  Since these items need to be installed, buying on sale while sales are slower will usually enable you to pick your timing as far as installation. If you already have a hot tub or spa at home, now is a good time to make sure it is running efficiently and schedule any needed maintenance.  Look for deals on accessories and cleaning products for spas and hot tubs also.


  • Coffee sales offer multiple ways to save.  The first way is for coffee-themed gifts (hot cocoa and teas also) which are popular holiday gift items that get creatively packaged but don’t always move off the shelves. Minimum discounts after the holiday are 50% on these items with deeper discounts often available.  So even if you don’t need all of the items in the gift set, you’re still saving money on the coffee, tea or cocoa mix that you will use and enjoy.  The second way to save on coffee is to check gift card marketplaces like or According to the National Retail Federation’s Gift Card Spending Survey, some 19% of gift cards purchased are for coffee.  These often end up on gift card marketplace sites at 10 to 25% discounts.
  • January is the month when people try to get rid of their unwanted gift cards.  These are not only ones received during the holidays, but throughout the year as well. As mentioned above, gift cards that people received but don’t really want can be found on gift card marketplace sites and purchased at a discount. Just check for expiration dates and fees before you purchase. If you don’t want to venture into buying pre-owned gift cards online, check with your friends, family and coworkers and create your own gift card exchange market.
  • Men’s Formal Wear hits the sale racks this month. Although the holiday black-tie events season is over and wedding season is still months away, it’s not too early to think about when you may need formal wear for future special occasions.  Tuxedo rentals are typically at 20% of the purchase price, so look ahead and estimate how often you’ll need formal wear. Investing in a tuxedo or formal attire, especially on sale, can save you repeated rental costs plus the time and effort involved in renting – measuring in advance, picking up and returning. If you are going through your closets and find suits that you no longer need, you can take them to a resale shop where you get cash for your items or donate them to local organizations that resell or reuse them.  The Save-A-Suit Foundation provides former military personnel with business attire and accepts both men’s and women’s clothing.
  • Tech accessories such as cell phone cases, headphones, and wireless speakers were great gift items this past holiday season.  Now that the holidays are behind us, these items are on sales and being heavily promoted.  Office supply stores will be discounting a lot of these and other items during January as well.

Whatever deals, specials, sales and promotions you offer this January, be sure to be visible through email, social media, direct mail or wherever your shoppers are found. Use customer data from previous orders to identify shoppers that would be likely targets for your promotions and engage with them to get them to your site.

The full text of Jeanette’s article, “There Are Deals to Be Had in January” can be found at

Happy New Year and happy selling!

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Attracting Shoppers Is Critical to a Successful Holiday Shopping Season

Friday, November 15th, 2013

Posted by: Laura Hills, VP Marketing

Facing the shortest holiday selling season in quite some time, many U.S. retailers are already well into their holiday promotions and special offers to get shoppers into their stores and placing their online orders as early as possible. Traditionally, U.S. merchants have focused on the Friday after Thanksgiving, Black Friday, to get their holiday sales season underway. Black Friday is followed by Cyber Monday when the best online deals are typically

Kimberly Greenberger, an analyst with Morgan Stanley predicts this year’s holiday season to be the most promotional-oriented and discounted since 2008 with eCommerce sales accounting for between 12 and 13% of overall retail sales.  Last year’s eCommerce figure was 11% of total sales.

This year, Black Friday is November 28th and Cyber Monday is December 2nd, which are both late in the holiday shopping game.  Hanukkah is early this year and all of this has prompted many retailers to get a big jump start on this critical selling season.  Wal-Mart has already kicked off its online deals, starting with an online sales event on November 1st – a full month earlier than usual.  They offered some of the lowest prices to be found this season along with free shipping on 99% of online items – more typically the type of promotions that were previously reserved for Cyber Monday.

Wal-Mart isn’t the only major retailer to get an early start.  Toys R Us started their holiday ads earlier than ever before and even offered cash back incentives to loyalty rewards customers who purchased specific toys by October 31 – Halloween.  They’ve added another incentive and are offering their Black Friday deals to their loyalty rewards members on the day before Thanksgiving.  Target is also spending more on holiday advertising, extending its price-match policy and expanding its buy online/pick up in store service.  Best Buy has run Holiday Kickoff sales via email and in the stores while L.L. Bean and Lands End are offering early discounts as well, both online and in store to attract this year’s budget conscious shoppers. Many retailers have even opted to open on Thanksgiving this year to give shoppers more time for their holiday shopping.

So how can you as an SMB retailer attract customers to your site to do their holiday shopping? Follow the lead of the big box retailers and get out there early and often.  Look to promote your products in the online and social media places where you know your customers will be congregating.  Take advantage of social media channels that your shoppers will likely be visiting this season and become highly visible. This could be the time for Our Staff’s Holiday Picks Pinterest page.

Use third party sites to feature your items and associated promos.  Many customers time their purchases according to coupons and other promos that you can easily distribute.  Keep in mind that mobile device usage for product and gift research as well as actual ordering is growing rapidly so be sure to make your offers attractive and easy to read on all platforms.  The larger retailers will continue to use Free Shipping, often with a minimum purchase, to entice customers which means you should too, if at all possible.  After a decade of offering free shipping on orders of $25.00, Amazon has raised their limit to $35.00 for orders to receive free shipping.  If free shipping isn’t possible for you, link your order management and fulfillment system directly to your carrier so that you can provide the lowest shipping price options.

Higher visibility helps lead to higher sales and there are ways to attract large numbers of motivated and ready-to-spend holiday shoppers.  Incorporate a third-party service, such as buySAFE, to verify that you are a reputable merchant and all information shared over your site is guaranteed secure. According to buySAFE, displaying this seal has resulted in a six-percent increase in conversion rates.

Study shopping abandonment data on an ongoing basis and reach out to those shoppers.  Consider running targeted campaigns to drive consumers back to your site to complete their orders – sweeten the deal, if needed with additional incentives.  Come up with catchy headlines and text to cut through the deluge of holiday promotions out there.  Help your shoppers by counting down the shopping days and devise promotions that tie into time, such as a gift a day promotion, featuring different items each week, or play off the 8 Days of Hanukkah or 12 Days of Christmas. Consider a Wrap It Up Early theme or ‘Tis the Season to Be Shopping with special items and prices offered.

For additional tips to help you have a great holiday selling season, access our on-demand webinar, “The Top 5 Insights to Help Prepare for Seasonal and Holiday Rushes”.  There’s no such thing as over reaching your customers this holiday season, especially with targeted and enticing promotions and offers.

Happy Holiday Selling!

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It’s time! Get Your eCommerce Site Ready for the Holidays

Friday, October 25th, 2013

Posted by: Laura Hills, VP Marketing, Dydacomp

It’s that time of year – shoppers are starting their holiday shopping earlier and earlier and retailers need to be ready with timely offers, the right amount of inventory, and sufficient staff to handle the demand and to be ready to keep up with customer demand.  For a growing number of consumers, Back to School signals the start of the holiday shopping season.

When Consumers Begin Holiday Shopping


When consumers begin holiday shopping

Source: National Retail Federation (NRF) 2012
Following the lead of these early birds, well prepared retailers can begin holiday advertising and promotions to catch the almost 40% of shoppers who start shopping in September and October.  Help them to find the perfect gifts at the right prices early on.

Here are 5 Top Insights to help you prepare for the 2013 holiday shopping season.

  1. Free shipping increases online spending – but it must be managed appropriately. Take advantage of group shipping rates and “least-cost shipping” options to increase bottom line revenue.
  2. Manage stock levels to meet seasonal demand spikes and maintain inventory control. Be prepared for the Black Friday through Cyber Monday sales period.  Use last year’s sales as a benchmark for this year’s needs.
  3. Leverage best practices to ensure that you have visibility across all sales channels. Utilize cross channel online inventory control especially if you use third party eCommerce solutions and offsite fulfillment centers – have what you need so you don’t disappoint.
  4. Employ marketing and customer service approaches that work to engage and delight your shoppers. Use customer data to segment your site visitors and create targeted marketing for each segment. There’s no such thing as an over-satisfied customer.
  5. Optimize your existing operations to enable expansion into new marketplaces to uncover more buyers. Focus on the consumer experience and preferences that drive shopper’s choices. Don’t forget about Amazon, eBay and other online outlets for sales.


For additional information on how to be prepared for the upcoming holiday season access our on-demand webinar, “The Top 5 Insights to Help Prepare for Season and Holiday Rushes”.  You and your shoppers will be glad you did!

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