Posts Tagged ‘Inventory Processing’

Shorter Holiday Selling Season Calls for Creative Retailing

Friday, October 4th, 2013

Posted by: Laura Hills, VP Marketing

Retailers aren’t letting a shorter holiday selling season in 2013 [there were 32 days between Thanksgiving and Christmas in 2012 but only 26 days this year] dampen their sales expectations as they gear up for this year’s holiday shopping.

As evidence of the optimistic outlook, the National Retail Federation (NRF) reported that the country’s retail container ports are anticipating a 5.1% increase in the number of cargo containers in September 2013 over September 2012.  Import volume at the New York and New Jersey ports is expected to rise 10.6% over 2012 in the fourth quarter of this year and first quarter 2014 deliveries are expected to increase 6.7% over 2013.  It looks like retailers are eager to stock up to be ready to meet customer demands.

Several factors are contributing to the positive outlook for holiday sales.  Ben Hackett, founder of Hackett Associates who produced the NRF’s Global Port Tracker Report noted that “Second quarter GDP was well above expectations and surprised most forecasters, the unemployment picture is improving, and we believe consumer confidence will translate into increased sales during the fourth quarter.”  Despite ongoing concerns related to the shorter selling season, the consumer spending impact of a government shutdown, increased payroll taxes, unemployment levels, and small income gains, the National Retail Federation expects U.S. sales in November and December to rise 3.9 percent to $602.1 billion. That would surpass the 3.5 percent increase seen in 2012 and average growth of 3.3 percent over the past decade.  Retailers have already started the big holiday push and will keep this up to attract shoppers across all channels.

Retailers who don’t want to wait for Black Friday and Cyber Monday are coming up with creative ways to attract customers sooner.  Here are some suggestions to attract more people to your site this holiday season:

  • Be mobile optimized.  You can’t ignore the trend.  More and more shoppers are using smart phones, tablets and other mobile devices not only to browse, but also to shop and place orders.  There’s no telling when, where and on what device your shoppers will be accessing your site so it’s up to you to be sure everything looks great and works well across all devices and across all of your shopping channels.
  • Have real people available to respond to inquiries.  Help shoppers resolve any ordering issues that they encounter.  Don’t lose or frustrate customers by not being able to talk to a ‘live’ person during the holiday season.
  • Put together gift suggestion guides on your website and email the link to your loyal customers.  It’s not always easy coming up with just the right gift and shoppers will appreciate your help.
  • Attract early shoppers by starting now.  Twenty percent of shoppers will start their holiday shopping in October, so don’t wait for Black Friday to get their attention.  Time your promotions and let customers know that you’re fully stocked and ready to meet their holiday shopping needs.
  • Plan a holiday season contest.  Contests are a good way to drive business and get new customers for your brand.  According to Listrak, three to four percent of recipients of contest offers place orders from the registration confirmation email.  Contests such as name Santa’s newest elf will engage shoppers.  Encouraging your audience to vote for their favorite names enables you to widen your reach even more.

For additional information on how to be prepared for the upcoming holiday season, access our on demand webinar, “The Top 5 Insights to Help Prepare for Season and Holiday Rushes.”  Happy selling!

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Posted in CEO, Customer Satisfaction, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, SiteLINK News, StoreFront.net, Webinar | No Comments »

Improve Your Inventory Management and Order Processing Today

Friday, January 13th, 2012

Posted by: Bob Auerbach, Senior Solutions Specialist 

It was a strong end to 2011 with eCommerce sales increasing 15% over the previous year. And now it looks like 2012 may be off to a promising start. If you  are ready to committee to  building your business for the future? One way to prepare your business is to upgrade to the Premium version of Multichannel Order Manager which relies on the Microsoft SQL Server as the powerful database platform.

What is SQL? SQL stands for Structured Query Language and is the world’s standard database platform. The Premium Edition of Multichannel Order Manager provides the power small and business can rely on to handle advanced order processing  and inventory management. The SQL database adds high-end refinements to the powerful and popular feature set of the Enterprise Edition of M.O.M. These important features provide your business with high levels of performance, availability, and security while delivering more productive management and development tools.

M.O.M. Premium Edition will provide you with the resources to create and maintain extremely large sized files. If you consistently process hundreds of orders a day or more, M.O.M. Premium Edition is suited to handle your transaction volume now and as you continue to expand.  It also provides your business operations with the bullet proof database required to ensure that no individual files can be deleted or corrupted. You will also receive unlimited access to the M.O.M. data to allow IT personnel to update data tables without the risk of corruption or loss of data integrity. If your online business is growing and becoming more demanding in terms of technology, then M.O.M. Premium Edition is the solution for your business.

Some of other key benefits you’ll gain by utilizing the power of M.O.M. Premium Edition with SQL Server include the ability to:

  • Achieve end-to-end, cross-channel commerce management
  • Effectively  and accurate inventory management across all channels
  • Improve customer management and service to boost sales
  • Integrate purchasing and receiving
  • Handle your transaction volume now and as you continue to expand
  • Protect your critical eCommerce and multichannel operation information

If you’re looking to gain stronger business intelligence, scalability, and performance to grow your business in 2012, this is the way to achieve it. What better way to start the new year than to implement these high performance tools and drive growth for your business! Want to learn more about M.O.M. Premium Edition and SQL Server, attend our upcoming Webinar on upgrading to M.O.M. Premium on January 26 at 2:00PM EST. Just click here to register now.

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Posted in Multichannel Order Manager | No Comments »