Posts Tagged ‘meta tags’

Meta Tag Implementation Techniques

Wednesday, May 26th, 2010

Posted by Stacy Miller, Dydacomp Search Engine Marketing Manager 

smiller Meta Tag Implementation TechniquesThere are many types of Meta tags you can implement and utilize on your web pages to help engines digest the most relevant content on your site. Implementing proper Meta tags is an essential component of on-page website optimization, especially when you are trying to sell online goods and services.

More popular tags, such as Meta-titles and Meta-descriptions, are important to implement because they display the content in the search result when that particular web page of your site shows up in browser search results. Once ranking, the description tag content needs to address the searcher for your listing to catch the searcher’s attention. If there is no specified tag, the spiders will pull any text that can be found in the source code and index it for your listing content.

Character counts for Meta data – follow these guidelines for optimized search engine listings:
Meta Title Tag – 65 characters (summarize with most important keyphrases) plus domain address for branding!

Meta Description Tag – 155 characters (marketing pitch with most relevant keyphrases) – capture the click!

Meta Keyword Tag – 4-5 per product, 6-9 per department, 10-13 for the homepage maximum – no spamming!

Below are some examples for a better understanding of optimized meta tag content pulled from a Google search for ‘power tools’ and then just ‘tools’. Please note how the search phrase becomes bolded naturally in the results text:

1. Title Tags – they show in your listing and should be no longer than 65 characters so the verbiage does not get cut off in the most popular Internet Explorer browser page title section. This character count does vary by browser so better to be conservative here and not get your marketing message text cut off.

Listing Example: (ranked but not using full title tag text space for optimal marketing message)

 sm1 Meta Tag Implementation Techniques

 Optimized Listing Example: (utilizing specific search terms plus branded search keyphrase) 

 sm2 Meta Tag Implementation Techniques

 2. Description Tags – include your marketing content in the first 155 characters due to the fact that when your site receives a Google listing, the description text will be cut off with three dots… There are character count variations for Yahoo/Msn/Ask, but with Google being the most popular, it is best to optimize to shoot for natural listings with them first. See below…

 Listing Example: (the description text does not utilize maximum search marketing content space)

 sm3 Meta Tag Implementation Techniques

 Optimized Listing Example: (utilizes maximum text display for search-friendly marketing pitch for clicks) 

 sm4 Meta Tag Implementation Techniques

 3. Keyword Tags – not necessary but they do offer a high level of suggestion if your content relevancy. It is best to keep your keyword phrases specific to the content on the particular web page to maintain the highest relevancy factor.  Too many keywords can be noted as ‘keyword spamming’. Depending on number of products, here is a guideline:

  • Home Page – 10-13 keyphrases at most
  • Category Pages: 6-9 keyphrases at most
  • Product pages: 4-5 keyphrases at most

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Will Meta-tags allow better search ranking results for your e-commerce site?

Wednesday, October 31st, 2007

Will Meta-tags allow better search ranking results for your e-commerce site?

Yes, it will. Especially for those e-commerce websites that currently do not employ meta-tags at all. Be aware that meta-tags are not the cure-all to boost your website to the top ranking on all search engines. Depending on the search engine, meta-tags are just part of the formula they use in determining page rankings. Inclusion of meta-tags will separate your website from the ones that do not use them.

Question: I still don’t understand why I would need meta-tags?

Let’s compare search engine page ranking to looking for books in a library. The ultimate goal for the higher page ranking is to get customers to visit your website if you are the merchant. If you are the customer looking for a particular product, websites with appropriately chosen meta-tags will have a higher chance of meeting your search query. When searching for books in the library, you may want to visit the card catalog and look up based the author, title, or subject. These criteria will allow you to narrow your search down to a specific section of the library.

Likewise using meta-tags will more specifically define your website to potential customers. It’s not going to guarantee customers will visit your site but it will increase the chances because your website will better match the search query entered by the customer. The better the match the higher the page ranking will be. As an internet customer, wouldn’t you be more likely to click on one of the first ten search result links instead of the 30th or 59th link?

Two of the most common meta-tags are keywords and descriptions. I’m sure you have seen the meta-tag description when doing a search on Google.com. For example, if you did a search for “Mail Order Software” one of the links you see would be for Dydacomp’s Mail Order Manager software. Directly underneath the link to the Dydacomp website is a small description. That description is the meta-tag description.

The meta-tag description is entered within the “head” area of html source code for the Dydacomp webpage. Below is the meta-tag description at www.dydacomp.com:

Please Note: I have replaced <> with {} respectively

{html}
{head}
{TITLE}Mail Order Software for Order Entry and Ecommerce – Mail Order Manager and SiteLINK – Dydacomp{/TITLE}
{META NAME=”DESCRIPTION” CONTENT=”Mail Order Manager’s Mail Order Software and Order Entry Software is specifically designed to address the unique needs of today’s multi-channel retail, wholesale and distribution businesses. Also use SiteLINK for your e-commerce web store.”}
{META NAME=”KEYWORDS” CONTENT=”Mail Order Manager, Mail Order Software, Order Entry Software, SiteLINK E-Commerce Software, Shopping Cart, Point of Purchase, Point of Sale, “}

As you can see, for each meta-tag it starts off with “{META NAME=”. After the equals sign is the type of meta-tag. The first meta-tag entry is for the “DESCRIPTION” meta-tag. The next parameter that is passed is the contents within that meta-tag.

The meta-tag keyword is coded in a similar fashion. Take a look at the meta tag keywords. One of them is “Order Entry Software”. If I go to www.google.com and enter in “Order Entry Software”, one of the links will be for Dydacomp’s website. Be aware some search engines take a look at the meta-tag keywords and compare them to the actual content on the website. Why? To prevent keywords that has nothing to do with the content matter on the website. Those keywords are used to bring additional traffic to the website. Don’t you think searches for Britney Spears or Paris Hilton would be more popular than direct marketing solution or multi-channel e-commerce integration?

Let’s remember that meta-tags are not the only criteria the search engines look at. They also compare the location and frequency of content related keywords on the webpage. Some of these parameters can be manipulated by the webmaster. To offset the weight of meta-tags and other user-defined criteria, most search engines take into account other factors like visitors clicking through to access the website. Other search engines develop additional methods to help determine page ranking. A link analysis tool called PageRank is the basis of the Google search engine. This tool looks at the different links from one website to the next. This method then calculates a value based on the number of links pointing to the different web pages on a particular site. Links from more popular websites will have more weight than ones from less popular ones.

If you are a current SiteLINK store owner, the SiteLINK team will be able to assist in applying meta-tags to your website. If you do not have an internet presence, feel free to contact the Dydacomp sales teams for further information on SiteLINK (the only true 2-way e-commerce designed exclusively for Mail Order Manager) or other direct feed order management modules for Amazon, Miva, or Shopsite.

Michael T

Dydacomp Rep

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Posted in Dydacomp News, Ecommerce, Search Marketing, SiteLINK News | No Comments »