Posts Tagged ‘online sales’

Dydacomp and Internet Retailer Launch SMB Index for Retailers

Thursday, April 26th, 2012

Posted by: Dydacomp Staff

(Parsippany, NJ) – Dydacomp announced that it has partnered with Internet Retailer Magazine to issue a monthly index of industry trends for small to mid-sized retailers called the “Dydacomp SMB Index.” The Dydacomp SMB Index is based on Dydacomp data compiled from more than 1.7 million orders per month at more than 1,500 e-commerce operators—accounting for more than $200 million in combined monthly retail sales.

Ecommerce continues to take an important role in the retail space and is expected to grow over 15 percent in 2012 according to the U.S. Department of Commerce. With more and more small to mid-sized businesses looking to expand online to attract new buyers, trends have emerged that provide insight into consumer spending and confidence. The Dydacomp SMB Index tracks this across more than 15 product categories, including Consumer Electronics, Clothing and Sporting Goods.

The inaugural index, available online and in the print issue of Internet Retailer, uncovered interesting findings, including:

  • Consumers who shop online are placing fewer orders, but they are larger in size.
  • A slight decline in sales last month compared with March 2011 was identified, while year-to-date sales through March increased nearly four percent year over year.
  • Average order size grew in every category included in the Index except for one, Tobacco Products/Alcohol.
  • Books (which includes publications from religious organizations), Sporting Goods and Auto Parts showed strong gains, while Jewelry and Tools were weakest.

“Helping online retailers manage almost two-million orders each month, Dydacomp is uniquely positioned to gauge how small to mid-sized retailers are faring across a variety of industries and serve as an indicator of economic conditions in this market,” said Fred Lizza, CEO of Dydacomp. “By partnering with Internet Retailer, we are sharing this data on an industry-wide scale and providing insight into the growth and success of the burgeoning online small business eCommerce community so retailers and marketers alike can make better and more-informed decisions.”

The Dydacomp SMB Index will be available in Internet Retailer’s print and online editions on a monthly basis. The first Index appeared on April 11th and can be viewed in its entirety by clicking here. Retailers looking for more information on how to turn online browsing into online purchases – in any shopping category – can click here for best practices from Dydacomp.

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Free Shipping This Holiday Season

Monday, December 5th, 2011

Posted by: Molly Griffin, Marketing Associate

Free shipping has become one of the most popular incentives offered by eCommerce retailers during the holiday season to increase online sales.  According to ComScore, free shipping promotions have helped to boost spending as over half of all online transactions so far this holiday season have involved free shipping. Comscore also reported that in the 2010 holiday season, consumers who received free shipping on an order spent about 15% more than those who did not.   If you haven’t joined the free shipping trend this year, it might be time to give in and accept that the incentive could  help  increase your online sales.

One way to incorporate a free shipping offer this holiday season is to sign up for Free Shipping Day 2011 on December 16. The Free Shipping Day event has already attracted more than 1,500 registered merchants who will offer free shipping for the 24-hour period with guaranteed delivery by December 24th.  Last year’s Free Shipping Day was the third heaviest online spending day of the year at $942 million, so don’t miss out on this great opportunity to capture new sales.

To register, simply sign up on the Free Shipping Day website  by selecting the ‘Merchant Sign-Up’ link, providing a quick summary of your business on the online form, and then selecting the product category that you wish to be listed in on the site. Best of all participation in the program is free for merchants and it’s a great opportunity to generate new traffic to your site.

Before you register for this 24hour event, you should evaluate the impact the day might have on your eCommerce business. You want to ensure that you can offer free shipping to customers while still making a profit on December 16, 2011. One option to can consider is offering free shipping on orders over a certain amount, which would still qualify you for a listing on the Free Shipping Day website.

You also want to make sure that your eCommerce site is equipped to handle the influx of orders that will occur on December 16, 2011.  Take a minute to check out Dydacomp’s best practices for online retailers during the holiday season to help guide you to ensure that your online store is prepared to handle this busy holiday Season.


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Cyber Monday 2011 Heaviest U.S. Online Spending Day in History

Wednesday, November 30th, 2011

Posted by: Molly Griffin, Marketing Assosciate

The holiday season has finally arrived and online holiday shopping sales kicked off with a bang over the past holiday weekend. According to IBM’s analytics online retail sales were up double digit growth on both Black Friday and Cyber Monday compared to the same time last year.

According to comScore, on Friday alone consumers spent $800 million online shopping which is a 29.3% increase over eCommerce Black Friday sales in 2010. Meanwhile, IBM’s online retail benchmark study found that online sales on Cyber Monday were up 33% compared to 2010. Merchants also saw a higher average order value up from $193.24 in 2010 to $198.26 for an increase of 2.6%. IBM found that online shopping peaked at 2:05pmEST.

Throughout this past Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site (up from 3.9% in 2010) with mobile sales reaching 6.6% of online sales. This year shoppers were slightly influenced by social networks as shoppers referred from social networks generated 0.56 percent of all online sales on Cyber Monday versus 0.53 percent on Black Friday.

 Holiday eCommerce sales are predicted to increase over the next few weeks.  But we want to know how our store performed this holiday weekend? Did you see an increase in online shoppers on Cyber Monday compare to 2010? Let us know!

Multichannel Order Manager provides your eCommerce business the tools and flexibility you need to successfully run your eCommerce store this holiday season. Check out our holiday tips and tricks webinar to learn how to streamline your business processes during your busiest time of year.

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4 Month Strong Ecommerce Growth

Wednesday, March 9th, 2011

Posted By: Al Pascale, Manager of eCommerce Services

February 2011 held strong with the fourth month of eCommerce growth over the same time last year. According to MasterCard Advisors, consumers spent $13.8 billion online during the month of February, which is an increase of 13.2% year-over-year. February sales have continued the upswing in the industry as it marked the fourth consecutive month of double-digit growth for e-commerce sales. February sales were even higher than January’s at $13.1 billion.

Dydacomp SiteLINK eCommerce stores saw a boost in sales compared to last year as well. Overall the online jewelry industry saw a sales increase of 7.2% year-over-year in February, while Dydacomp’s SiteLINK jewelry retailers saw a 42% increase in sales from last year.  SiteLINK Home Furnishing businesses also saw an increase of 24% over last year.

According to MasterCard, the growth is due to the cold weather and rising gas prices that kept shoppers indoors and on their computers. “Not only are online sales doing well, e-retailers are stealing channel share from the bricks-and-mortar stores,” said John Gamel, a MasterCard Advisors SpendingPulse analyst.” As gas prices continue to rise, eCommerce businesses should continue to see a rise in online sales as consumers are more inclined to shop from the comfort of their own homes.  Let’s hope that March 2011 marks the 5th consecutive month of growth.

How did your store do over the past 2 months? Have you seen similar results? Let us know!

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