Posts Tagged ‘product descriptions’

Get the Most from Product Descriptions

Friday, March 18th, 2011

Posted by: Al Pascale, Dydacomp eCommerce Manager

As a small eCommerce business it can often be difficult to get consumers to find and purchase your products. One way to help increase product visibility and increase online conversions is to carefully construct product descriptions.  Time and time again I have seen businesses fail to capitalize on this feature and simply rely on the manufactures product description on their website.  These descriptions are already located on hundreds or even thousands of other sites and offer little to no SEO value for your Ecommerce store.

The best option for ecommerce product descriptions is for store owners to create an original description that includes:

  1. A physical description with attention to specific features. Take time to research what product characteristics will be most appealing to consumers and create your product description around these features.
  2. Emphasize product benefits and the experience consumers should expect to have with the product. Give consumers ideas on how the item can fit into their lifestyle or home, but do not simply tell them, dramatize it by showing consumers how your product will improve upon his/her current situation.
  3. Create perceived value of the product and continually expand on it. When writing your product description, remember to write for your intended audience and what value they would find in your product.
  4. Make sure you set your product apart from competitors. The product description is a great chance for you to separate your product from all other similar products.
  5. For search engines, you will want to make sure your product descriptions include your targeted keywords.  If you are a reseller of brand names, you can use the brand name recognition, so use the brand as a keyword or as a tag to enhance your product description and SEO. The goal is to carefully add those important keywords but not to write your description for search engines, you need to write them for customers. Use your keyword in the page title, product description, in Meta tags, and also in the ALT tag, which is the optional description you include in the HTML code where you insert the product image.

Your product descriptions can help search engines and consumers find your online store and products. For these reasons, you should take time to make sure you are getting the most out of your product descriptions. Don’t forget to proofread for grammar and spelling, as any mistakes can hurt your professional image in the eyes of consumers.

 

 

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Posted in Ecommerce, Search Marketing, SiteLINK News | No Comments »

Want to Increase Your Search Ranking? Take a Look at the Your Product Pages Today!

Friday, November 19th, 2010

Posted by Rob Coon, President of Dydacomp

Google can do a lot but it can’t look at the photos and videos on your website and know what they contain so they can serve your content up when they get a visitor searching for a product like yours.  They can count key words on your product pages which was the original premise of Google way back when.  So if you are looking to increase your search rankings, let’s start with the descriptions on your product pages.

If you get a chance this weekend, take a look at your top 50 product pages and see what the words and terms say about the product.  Are they very descriptive?  Does the description include the way someone may search on that product?  Does it link to other pages on your site for more information?  We looked at the 200 pages on the Dydacomp website and rewrote most of them using this formula.  Take a look at a before and after of one of the pages:

BEFORE

AFTER

Now there are many other things you can do to improve your rankings like naming your pages with the product’s name the page describes, getting more links to your site from reputable third party sources and blogs, but our recommendation is to start with content and by the looks of many of your sites this might be a fast and inexpensive pick up for you.  We can help if you don’t have time to do it.  We’ll improve the key word density of the top 50 pages of your site for $995.  Over a couple of month period as your click throughs improve from this exercise,  Google will start to reward you for “being found”  and the more Google visitors that click on you the higher your ranking goes as well.  Caution:  You will also need to continue to refresh this content to remain relevant to the search engines.

All of this information applies regardless if you are using our cloud hosted SiteLINK ecommerce solution or another shopping cart that you have plugged into Multichannel Order Manager.

I didn’t mean to give you a homework assignment for this weekend but it is one that I think will get you a really good grade for your website.

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Posted in Ecommerce, Search Marketing | No Comments »