Posts Tagged ‘promotions’

Free Shipping This Holiday Season

Monday, December 5th, 2011

Posted by: Molly Griffin, Marketing Associate

Free shipping has become one of the most popular incentives offered by eCommerce retailers during the holiday season to increase online sales.  According to ComScore, free shipping promotions have helped to boost spending as over half of all online transactions so far this holiday season have involved free shipping. Comscore also reported that in the 2010 holiday season, consumers who received free shipping on an order spent about 15% more than those who did not.   If you haven’t joined the free shipping trend this year, it might be time to give in and accept that the incentive could  help  increase your online sales.

One way to incorporate a free shipping offer this holiday season is to sign up for Free Shipping Day 2011 on December 16. The Free Shipping Day event has already attracted more than 1,500 registered merchants who will offer free shipping for the 24-hour period with guaranteed delivery by December 24th.  Last year’s Free Shipping Day was the third heaviest online spending day of the year at $942 million, so don’t miss out on this great opportunity to capture new sales.

To register, simply sign up on the Free Shipping Day website  by selecting the ‘Merchant Sign-Up’ link, providing a quick summary of your business on the online form, and then selecting the product category that you wish to be listed in on the site. Best of all participation in the program is free for merchants and it’s a great opportunity to generate new traffic to your site.

Before you register for this 24hour event, you should evaluate the impact the day might have on your eCommerce business. You want to ensure that you can offer free shipping to customers while still making a profit on December 16, 2011. One option to can consider is offering free shipping on orders over a certain amount, which would still qualify you for a listing on the Free Shipping Day website.

You also want to make sure that your eCommerce site is equipped to handle the influx of orders that will occur on December 16, 2011.  Take a minute to check out Dydacomp’s best practices for online retailers during the holiday season to help guide you to ensure that your online store is prepared to handle this busy holiday Season.


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Free Shipping 2010

Thursday, December 16th, 2010

Posted by Michael Nardini, VP of Customer Satisfaction

As I mentioned in my previous blog, free shipping has been on the mind of many retailers this holiday season as just one of the many promotion techniques in their arsenals. This was to help drive consumers to loosen their grip on their wallets and spend more than last year online.  Recent numbers released from ComScore indicate that free shipping orders reached their peak on Nov. 21 last year with approximately 50% of all orders receiving free shipping but declined abruptly the following week.  This November, however, saw its peak a week later and higher at 55.1% during the week of November 28 with only a modest decline to 51.4% for the week ending December 5.  Tomorrow’s “Free Shipping Day 2010”, with over 1,500 major merchants participating, may create another statistical spike.

ComScore also noted that the average order totals were higher when free shipping was offered. The average order total for transactions with paid shipping averaged $86.58, while orders with free shipping averaged $125.20. This is just one of the many indicators of the importance of free shipping to consumers.  For further information, check out the article on ComScore blog .

Did you offer your customers free shipping? If you did, have you experienced similar results? Let us know! If not, what other kinds of promotion worked best for you this year?

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Tis the Season for Ecommerce

Tuesday, November 23rd, 2010

Posted by Rob Coon, President of Dydacomp

Thanksgiving is right around the corner which means that the holiday shopping rush is upon all merchants that take and process orders in online shopping carts, offline or through multiple channels. Most retailers, including catalog fulfillment and traditional brick-and-mortar stores, have thoughtfully and strategically planned for the 2010 holiday season and are anxiously anticipating results from their tireless efforts. For those that concentrated on ecommerce and online shopping carts, the forecast looks good.

Ecommerce sales for this holiday season are expected to increase 14.3% from last year, according to eMarketer, with an expected $51.4 billion in ecommerce spending during the 4th quarter of 2010. This increase in expected ecommerce spending is a direct result of consumers’ willingness to make purchases online. eMarketer predicts that customers are 58% more likely to buy gifts online and more than 46% of online retailers are expecting a double digit online revenue growth this holiday season.

The opportunity for ecommerce revenue is at an all time high, but in order to capitalize on this potential, retailers must ensure that their ecommerce stores are able to offer consumers an optimal shopping experience.  Many miss out on important sales opportunities by overlooking the importance of tools to provide their customers with the best online shopping experience possible. Many fail to realize that additions to ecommerce stores, such as product reviews, personalized shopping experiences like wishlists, social networking integration, database driven cross-sells and recommendations, substitute items, and easy-to-navigate stores, can make all the difference.

The focus for this holiday season should revolve around going above and beyond customers’ expectations. This involves keeping your ecommerce store dynamic with new features that can help to attract customers.  For example, consumers respond well to buyer reviews, multiple product images, zoom functions, and much more.  It is also a good idea to provide customers with personalized promotional messages as an attempt to drive them to your site.

Once a customer visits your site, make sure it is easy to navigate and purchase products. Customers are likely to abandon their shopping cart if they feel it is too difficult or time consuming to purchase items. To help you gain a better understanding of your customers, monitor your site activity and performance with services like Google Analytics to ensure that you are able to make improvements to enhance customer experiences.

Though the next month is a crucial time to capture sales, it is important to remember that many consumers will continue to shop and spend into January. Therefore, retailers must continue their efforts beyond the holiday season into the new year to capture more ecommerce revenue.

Consumers are more willing than ever to shop online and therefore ecommerce merchants have a real opportunity to enjoy their best online shopping season yet and a 2011 that is even better.

Look forward to your comments about the 2010 holiday season and things you are doing in your ecommerce store and online shopping cart to help your 2011.

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