Posts Tagged ‘retail’

IRCE 2014 Recap & 4 Key Take-Aways

Thursday, June 26th, 2014

Posted by Laura Hills, VP of Marketing

Dydacomp participated as a sponsor in recent 2014 Internet Retailer Conference Exhibition (IRCE) in Chicago. This year IRCE celebrated its 10th year as the world’s largest eCommerce conference and exhibition and our staff had a fantastic experience at the show!

We spoke with many retailers, fulfillment, distribution, and wholesale businesses of various sizes who were eager to discuss the latest developments in internet retail. Our days at the conference were filled with informative meetings and great conversations about the challenges and opportunities businesses face when managing their continued growth.

So what was the buzz at this year’s show? Here are our top 4 key take-aways from IRCE 2014:


#4 Opportunities abound for best-in-class inventory and order management software solutions with multichannel retailers. At IRCE we heard how order and inventory management automation, efficiency, and insight have delivered real value to the bottom line of many multichannel sellers. These businesses shared experiences of how their multichannel operations continue to expand the needs emanating from their ‘back office silos’. The successful businesses view order and inventory management operations as essential solutions that drive their business’ ability to compete and win from the point in which a customer engages with them through their shopping cart to the receipt of their orders at their door, and beyond.

#3 The Magento Community fully embraced a tightly integrated cloud-based OMS solution. Visitors to Dydacomp’s booth at IRCE were excited to experience Freestyle Commerce first-hand! Freestyle is Dydacomp’s latest innovation—a cloud based online inventory and order management system that complements Magento eCommerce platforms and Amazon. Those who had the chance to see Freestyle in action were quickly delighted with the benefits its tight integration provided, including:

• Unification of the workflows for ALL Magento and Amazon sales channels orders into a single stream for expedited pick, pack, ship and bill processing.

• Complete visibility into on-hand stock levels, and the tasks involved with purchasing, receiving and updating new inventory counts across sales channels; combined with the ability to manage drop ship supplier operations.

• Connected customer insight and business intelligence tools to help make more informed business decisions and help manage the growth of businesses to their full potential.

#2 SMB retailers focus on drop shipping to drive efficiencies and cost savings. For many start-up and established small to medium-sized (SMB) growing businesses drop shipping was a hot topic. Drop shipping provides a way for savvy business owners to aggressively expand their product offerings without incurring the upfront costs of purchasing new inventory or having to directly manage the pick, pack and ship process for those orders. To further support these businesses, we were able to demonstrate how easy it was to include drop shipping operations into their order management mix through our solutions to meet their business objectives and growth goals without the overhead costs of maintaining inventory locally.

#1 Experience matters when it comes to technology solution providers. Many SMB retailers who sought us out at IRCE were looking for a solution provider that could relate to their specific business needs and who had the experience and the know-how to take businesses like theirs to the next level of success. We were proud to share our own personal success story. Many were surprised to learn that Dydacomp is a technology company that was started by retailers with solutions for retailers. Today, thousands of multichannel merchants rely on our Freestyle Commerce™ and Multichannel Order Manager (M.O.M.®) solutions to automate their retail back office operations and drive business growth. In total, our clients collectively generate nearly 10 million in gross merchandise sales every day! So how can we help you?

We hope to see you at next year’s IRCE but don’t wait until then to get started!

For additional information on operational improvements through automating order management, read this eBook entitled “Drive Your Retail Sales Growth With Operational Efficiencies.”


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Posted in Drop Shipping, Dydacomp News, Ecommerce, Freestyle Commerce, Industry News, Inventory & Order Management, Magento, Multichannel Order Manager, Order Management, Shipping, Small Business Inventory Management | No Comments »

Increase Your Return on Abandoned Shopping Carts

Wednesday, March 2nd, 2011

Posted by: Lisa Gittleman, Marketing Specialist at DydacompLisa Gittleman, Dydacomp Marketing Specialist

Shopping cart abandonment, according to Forrester Research Inc., found that in both 2005 and 2010, 88% of U.S. web buyers had abandoned an online shopping cart; times may have changed with advancements in email marketing but that number hasn’t. It was surprising to find that only 30.7% of retailers (101 retailers surveyed by Multichannel Merchant according to an abandoned shopping cart email strategy report ) utilize remarketing tactics to engage and transform abandoners into valuable customers. The remaining 69.33% are missing out on the opportunity to increase conversion rates, traffic, brand awareness, customer loyalty, and competitive advantage.

What you need to know:

  1. The time frame between when the customer abandons the shopping cart and the launch of your remarketing email is critical. The standard timeline involves the email being sent within the first 72 hours of the cart abandonment as sooner is better. However, sending the email to soon can seem pushy and actually turn a customer off so make sure you don’t appear too aggressive with your remarketing. Create an abandoned shopping cart campaign, and test out different time frames to see what works best in terms of opens, clicks and conversions.
  2. Content is still key for these emails:
    1. Choose an attention-getting subject line to ensure customers will read your email.
    2. Include a call to action such as “Complete your purchase today”
    3. If possible, include a link to the abandoned cart. The easier you make it for customers to return to checkout or continue shopping on your site the better. Customers don’t want to spend the time clicking and navigating your site. Allowing the shopper return directly to his abandoned items with just one click is optimal.
    4. Refer to the abandoned items: Referring to the left-behind products by name and, ideally, with photos is great for jogging memories and reactivating consumers’ desire to buy. The use of images in abandoned cart emails receives an average open rate of 53.9% vs a 13.28% on tradition promotions messages.
    5. Include images of related products for cross-selling and up selling. Offer other products that might also interest the customer to help create a stronger incentive to return to your site.
    6. Social Media : Add-ons are always a great and easy way to engage your customers. As we all know engagement=trust=increased sales.
  3. Create a sense of urgency: This is a great opportunity to show your clients what they will be missing out on if they forgo the purchase. Offer them an expiration date for the shopping cart or something along the line “Buy it now before it sells out and is gone for good.”
  4. 4. Incentive: Incentives are a great way to draw customers back to your site in an abandoned cart email, however only 16.1% of retailers offer customer incentives. Many retailers don’t offer incentives because they feel customers will take advantage and continuously abandon carts to receive deals. If you choose to offer some form of incentive, make sure you have guidelines in place as it will prevent any issues from arising. This might mean you only offer a repeat cart abandoner an incentive once or offer incentives to at random to customers who have abandoned carts. 
  5. Test once, test again, and again: The best way to find out what methods work for your specific customers can only be found through testing. Take the time to test emails and find the right balance of offer types, frequency and levels of incentives.
  6. Make sure you create a clear message that you are contacting them as a service and are not trying to force them into purchasing an item on your site. Include contact information for customer support or other information that shoppers will find less pushy and more informative. Think about what would make you want to return to a website.

There is no way to completely avoid shopping cart abandonment, but using  shopping cart abandonment emails can help you minimize your loss sales and increase conversation rates. There is no “perfect plan”, but try these techniques to help you get on the right track.

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Posted in Ecommerce, Industry News | No Comments »

SiteLINK Clients Hit Record Highs in 2010

Friday, February 25th, 2011

Posted By:  Lisa Gittleman, Marketing Specialist at DydacompLisa Gittleman, Dydacomp Marketing Specialist

TOTOWA, N.J., February 25, 2011 – Dydacomp, a leading provider of business technology platforms for ecommerce and multichannel merchants, announced today that SiteLINK Ecommerce clients experienced the highest total revenue since the launch of the platform in 1997. In 2010 SiteLINK merchants saw total revenues of over $350 million; an increase of 13% over 2009. In addition, 2010 broke SiteLINK client records for total visitors with over 450 million visitors. This is a represents 14% boost over 2009.

“Our SiteLINK Ecommerce solution provides our clients with not only flexible and intuitive design options, but also search engine optimization and selling tools that are proven to help merchants drive traffic to their sites and increase conversion rates,” said Al Pascale, Dydacomp Manager of eCommerce Services.

…to read more click here

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Posted in Dydacomp News, SiteLINK News | No Comments »

New Ruling: Gift Card Taxes

Thursday, January 13th, 2011

Posted By:  Rob Coon,  President of Dydacomp

The Internal Revenue Service announced last week that the sales of gift cards do not have to be counted as taxable income until they are redeemed even if they were sold through a subsidiary or franchise, or are issued as a refund for returned merchandise.

Previously the regulations regarding gift cards stated that income could be deferred as long  as the cards were redeemable with merchandise from the company that sold them. Problems arose because most retailers have subsidiaries that handle and sell gift cards; the IRS contended that the income is taxable upon the time the gift card was sold even if it was redeemed by another division in the company. The National Retail Federation argued that the income from gift cards still goes to the same company regardless of whether the cards are sold directly by the parent or through a subsidiary.

The deferral of taxable income on gift cards doesn’t affect retailers if the cards are redeemed in the same year they are purchase. However, the deferral can be a large factor in retailer’s tax liability when a card is sold in one year and no redeemed until the following year. This often happens during the holiday season. The IRS now says that gift card income can be deferred regardless of whether the cards are redeemed by the parent company, a subsidiary or a franchise.

Does this new ruling affect your business? How do you feel about this new ruling on when gift cards become taxable?

Check out further information on the National Retail Federation site.

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Posted in Ecommerce, Industry News | No Comments »

2010 Review

Tuesday, January 4th, 2011

Posted By: Rob Coon, President of Dydacomp

Happy  2011 everyone! Hope you all are off to a good start for this new year.  Before everyone closes the books and say a final farewell to 2010 we were hoping some of you would be willing share some insight in what you saw in 2010.  Simply email your responses to: Dydacomp Blog

  • How was your 2010 holiday season?
  • What will you do differently this year compared to last year?

Let us know what you saw as we aim to compile as much information about what worked in 2010 and what will be the top trends for Ecommerce Retailers for 2011!

Thanks! We look forward to hearing your insight!

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Posted in Ecommerce, Industry News | No Comments »

Happy Holidays!

Tuesday, December 21st, 2010

Posted by: Michael Nardini, VP of Customer Satisfaction

From all of us here at Dydacomp we hope you had a  successful holiday season, and we wish you  happy holidays with an even better New Year in 2011.

Whether anyone wants to admit it or not, the holidays are coming to a close as the year slowly winds down in the final 2 weeks of the December.  The holiday rush has proved successful this year with the ComScore reporting that consumers have spent $27.46 billion since November 1st, a 12% increase over holiday sales last year. Have you seen similar results for this holiday season?

I also wanted to take this opportunity to share our holiday hours:

Wednesday, December 22 – Dydacomp will close at 4pm ET for a company meeting. A limited number of Support staff will be available to handle system down and critical issue calls.

Friday, December 24 – Dydacomp will be open for a half day on Christmas Eve from 9am to 12pm ET.

Monday, December 27 and Monday, January 3 – Dydacomp will be closed in observance of Christmas and New Year’s, however; limited staff will be available to board tickets from 10am to 4:30pm ET.

System down tickets will be responded to within the hour; however, non-critical and “how-to” issues will be deferred to the next business day. As always, in the event of a site down when the office is closed, SiteLINK Support is available at (973) 641-090. This is an emergency line for site down issues only. All non-critical issues will be handled by SiteLINK Support on the next business day.

Good luck in the last 2 weeks of 2010 and we look forward to working with you all to share a successful 2011!

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Posted in Dydacomp News, Ecommerce, Industry News, SiteLINK News, Support | No Comments »

Free Shipping 2010

Thursday, December 16th, 2010

Posted by Michael Nardini, VP of Customer Satisfaction

As I mentioned in my previous blog, free shipping has been on the mind of many retailers this holiday season as just one of the many promotion techniques in their arsenals. This was to help drive consumers to loosen their grip on their wallets and spend more than last year online.  Recent numbers released from ComScore indicate that free shipping orders reached their peak on Nov. 21 last year with approximately 50% of all orders receiving free shipping but declined abruptly the following week.  This November, however, saw its peak a week later and higher at 55.1% during the week of November 28 with only a modest decline to 51.4% for the week ending December 5.  Tomorrow’s “Free Shipping Day 2010”, with over 1,500 major merchants participating, may create another statistical spike.

ComScore also noted that the average order totals were higher when free shipping was offered. The average order total for transactions with paid shipping averaged $86.58, while orders with free shipping averaged $125.20. This is just one of the many indicators of the importance of free shipping to consumers.  For further information, check out the article on ComScore blog .

Did you offer your customers free shipping? If you did, have you experienced similar results? Let us know! If not, what other kinds of promotion worked best for you this year?

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Posted in Ecommerce, Industry News | No Comments »

Wall Street Journal Reporting Double Digit Growth for 2010 Holiday Season

Wednesday, November 10th, 2010

Posted by John Healy, CEO of Dydacomp

The Wall Street Journal Online reported today sales from the Holiday Season will be in the low to mid teens compared to last year.  Click here to read this article.

The article also goes on to say that promotions will drive some of that growth which leads me to question the overall profitability of the holiday season compared to the hype around online revenue growth.  The other stat the article doesn’t mention is that we are seeing a greater concentration of online sales coming from a smaller universe of ecommerce and multichannel merchants.  Expect that trend to continue.

Let me know what you think.



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Posted in CEO, Industry News | 1 Comment »