Posts Tagged ‘Sales’

Apparel Retailers Dress for eCommerce Success to Attract Shoppers

Friday, September 6th, 2013

Posted by Laura Hills, Vice President of Marketing, Dydacomp

Apparel retailing is a highly competitive sector and apparel retailers are keenly aware that today’s shoppers have no limits as to where, how and when they shop.  Where once the brick and mortar storefront was the only way of getting apparel into customer’s hands, shoppers today expect to be able to shop 24/7, 365 days a year.  According to Moody’s Investor Services, online apparel and footwear sales are expected to exceed $40 billion in 2013 and $45 billion in 2014.  It is estimated that online apparel and footwear sales account for close to 20% of total eCommerce sales in the U.S. and smart apparel retailers are honing in on this fast growing segment.

Apparel retailers must be active and visible in a variety of sales channels to reach the widest variety of new and repeat customers. Technology has enabled etailers to offer improved online merchandise presentation to present multiple views of an item in varying colors and styles so that website shoppers can interact with their selections.  Detailed customer reviews offer valuable online shopping assistance to simulate shopping with a friend.  Online shoppers are also attracted by special promotions, especially “free shipping,” which more retailers now feel pressure to offer.  Multi-channel retailers with brick and mortar locations often allow in-store returns to further enhance the flexibility of the online shopping experience.

An order management system can help online retailers gain visibility and bridge the gap between their eCommerce store and their back office to stay on top of available inventory and order progress across all sales channels. Order management systems support Customer Service activities to effectively engage with customers with timely and accurate order information.

“Best in Class” Apparel and Multi-channel Retailers focus on:

  • Effective Inventory Tracking – never miss a sale by stocking the latest fashion items
  • Superior Customer Service – solving problems and surpassing shopper expectations
  • Being Proactive – anticipating their customers’ wants and needs
  • Delivering Convenience – across all platforms and according to the shoppers’ schedules
  • Promoting Value – promotions and offers helps shoppers stretch and save their clothing dollars

A consumer-facing website, catalog sales and physical stores, or any combination, require a high level of coordination and information management with the objective to create a personal shopper experience across all retail platforms, encouraging shoppers to return again and again for their apparel needs.

Apparel retailers benefit from seamlessly integrating all business processes across multiple sales channels to capture data, manage inventory and shipping and create the best online shopping experience.   Utilizing an integrated order, inventory and customer management system will enable access to a complete history of previous purchases to create an enhanced level of personal service.  Having this information at the fingertips of customer service representatives facilitates up-selling and cross-selling and gives customer service staff the ability to make relevant purchase suggestions based on customers’ preferences from past purchases.  Capturing this information lets the retailer create targeted mailings and promotions aimed directly at the most likely to buy shoppers.

At Dydacomp, we have worked with thousands of SMB retailers and have learned from them what best practices they follow for success.  By delivering positive shopping experiences and interactions, apparel retailers create targeted promotions to attract and retain a constant stream of customers. Dydacomp’s whitepaper “Dressing for Success – Best Practices in Apparel and Specialty Retailing” addresses the characteristics, strategies and practices to grow your business.  Click here to access this special report.

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Posted in Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Industry News, Multichannel Order Manager, Shipping, SiteLINK News, | No Comments »

Dydacomp Announces New Vice President of Sales

Thursday, January 5th, 2012

Posted By: Dydacomp Staff

Mark Brandwein brings over 25 years of successful sales experience in software.

(Parsippany, NJ) – Dydacomp, a leading provider of business technology platforms for eCommerce and multichannel merchants, today announced the appointment of Mark Brandwein as Vice President of Sales. He brings more than twenty-five years of successful sales experience in computer software and technology.

Mark is responsible for building Dydacomp’s sales organization in the U.S. and U.K. to drive new revenue growth for the company’s Multichannel Order Manager (M.O.M.) and SiteLINK eCommerce management solutions. “This is a very exciting time to join the Dydacomp team and I’m looking forward to helping the organization grow even more. I know there’s a tremendous opportunity out there for small and mid-size merchants looking to increase efficiencies, boost productivity, and streamline and automate business-critical processes. In addition, as we explore on-demand initiatives, we will be able to revolutionize commerce management for these businesses,” said Mark.

“Mark joins Dydacomp with a very strong background in sales leadership to help build our world class team. We’re looking forward to his contributions as he takes advantage of our strong reputation and new partnerships to increase sales,” said Fred Lizza, Dydacomp CEO. “His experience selling both software and software-as-a-service solutions is a strong asset for us now, as we grow our sales team, and in the future.”

Prior to joining Dydacomp, Mark was the Director of Sales for the Americas for Infragistics, the world leader in software tools for user-interface development, where he was responsible for over $20 million in annual revenue. Prior to Infragistics, Mark held several sales leadership positions, including Sales Manager at PGI, Director of Sales at ALK Technologies, Sales Manager at Pitney Bowes, Regional Sales Manager at Sharp Systems, and Major Accounts Manager at Dell.



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Posted in Dydacomp News, Ecommerce, Multichannel Order Manager, Press Release | No Comments »

How to Get in Contact with Dydacomp

Thursday, April 7th, 2011

Posted by: Michael Nardini, VP of Customer Satisfaction

How to Get in Contact with the Right People here at DydacompMichael Nardini, VP of Client Satisfaction

Our goal is to make sure you remain informed on how you can best get in contact with our staff here at Dydacomp. Check out the important reference points below:

Multichannel Order Manager and SiteLINK eCommerce  Support

The first step in getting in contact with M.O.M. and SiteLINK support would be to fill out a support ticket online and we would ensure that the accurate technical support representative contacts you to resolve your issue. To contact Multichannel Order Manager support by phone call (973)237-0300 and SiteLINK support by pressing 2 after connecting.


New customers looking to contact sales to find out information about purchasing M.O.M. for the first time call (800) 858-3666 and press 4 after connecting. Existing customers looking to contact sales for upgrade information or any other need call (800) 858-3666 and press 3 after connecting. You can also email Dydacomp Sales at

Billing Information

For Billing inquiries, please contact your sales representative at (800) 858-3666.

East Coast Sales Representative: Greg Sheridan EXT. 250

West Coast and Canada Sales Representative: Bob Aurebach EXT.243

Central U.S. Sales Representative: Chris Pelletier EXT.254

Payment Processing

For help with setting up your own Payment Processing (Merchant Account or Gateway), please contact one of our Payment processing specialists at (800) 858-3666 EXT.729 or email

Michael Chichester is the payment processing expert here at Dydacomp that will help you make the best decision to save you money in your overall fees.

Custom work

If you decided that you wish to add custom features to  your SiteLINK store, please email or contact Joe Fantozzi at  (800) 858-3666 ext 245. If you are looking for Multichannel Order Manager custom work, email or contact Paul Mendelsohn at (800) 858-3666 extension 730.

Software forms

To order integrated forms, envelops, labels, and other materials for your business  to work in Multichannel Order Manager contact Software Forms at or visit the Software Forms Plus website.

Implementation Assistance

To get information for a first time install or SiteLINK site setup please contact the implementation department at or call (800) 858-3666 extension 730. This will allow your project manager or Implementation engineer to follow up with your inquiry.


If you have any issues, please feel free to contact me at (800) 858-3666 ext 235 or email me at or comment below!

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Posted in Dydacomp News, Support | No Comments »