Posts Tagged ‘Search Engines’

Must Have SEO Checklist for Your eCommerce Platform

Monday, January 31st, 2011

Posted by: Al Pascale, Dydacomp Manager of eCommerce Services

As more and more business is being conducted online, retailers are looking to Search Engine Optimization (SEO) to improve organic search ranking and drive more traffic to their sites.  On the most basic level, as the search engines spider sites, they seek out the density of keywords and relevant content to determine the site’s position in search listings, making it essential that retailers use all the tools at their disposal to make their sites keyword rich and therefore more visible to search engines and consumers alike.

The first step for SMBs should be to review the services available from your eCommerce provider.  A solid, fully-featured eCommerce platform will have incorporated SEO functionality into the system architecture.  A simple checklist for features that should be included in your ecommerce cart includes:

  • XML sitemaps – A robust ecommerce platform should provide instant sitemap generation using the software protocol common to Google®, Yahoo® and Microsoft®, streamlining search engine submission to make it faster, easier and more effective
  • Breadcrumb navigation – This navigation path shows the user how they arrived at the current page, gives you an additional opportunity to use keywords and makes the site more easily spidered
  • URL rewrite – URLs for product and department/category pages are named based upon the product and department/category titles themselves, making those pages keyword rich and feeding relevant content to search engine spiders
  • Fully Editable Meta Tags – Meta tags are another excellent source of relevant content and keywords for SEO.  Your cart should feature fully editable meta tags and keywords for each product and department/category
  • Customizable Page Titles – Every department/category and product page should be customizable to reflect page content and utilize keywords
  • Alt and Title Tags – Two of the most important tools for improving search engine ranking, your cart should allow you to easily create alt and title tags for every image and link pulled from stock and department information.  These tags allow search engines to determine the content of the images and present an important opportunity to incorporate brand/company names and keywords

The more your eCommerce platform can either do for you or simplify, the more hours you can subtract from your weekly commitment to SEO.  SEO is a significant time commitment but an important one that should be considered an investment in the health of your business.  Many SMBs simply do not have the staff or expertise to dedicate to SEO, but this doesn’t have to be an impediment.  Outsourcing SEO to your service provider can be an economical and effective strategy with a demonstrable ROI.

To learn about Dydacomp SEO services, contact  info@dydacomp.com

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Using Social Marketing to Help Improve SEO

Wednesday, January 19th, 2011

Post By: Lisa Gittleman, Lisa Gittleman, Dydacomp Marketing SpecialistDydacomp Marketing Specialist

Companies, no matter what the size, are constantly working to improve their SEO.  One way to do this, which many smaller businesses often overlook, is through social media. Search engines Google and Bing have already confirmed that links shared through social networks Twitter and Facebook directly and positively impact rankings. Therefore, companies should build their social media campaign in order to improve their SEO.  It is important to have a plan in place before beginning social media efforts; discover where customers are interacting and focus on finding ways to open up the interaction between them.

Social platforms can help you find what consumers are saying about your company and product. Facebook, Twitter, YouTube, online forums, and industry and company blogs are all great places to start the search. Use the interactions to help you understand what keywords you should be focusing in on. You can then optimize your own social profiles to include those keywords and targeted search phrases to boost the visibility of your site on search engines. Social platforms can help to improve your search engine ranking, leading to an increase in traffic on your site and a stronger reputation.

These interactions can also help you figure out what content will be most effective for current and potential customers. The more useful and informative the content you are offering, the more likely it will be shared across various social platforms. This sharing is the key to improving your search engine ranking as it improves the trust search engines have in your site.

There is no guarantee that all of the interactions you find out there in the social media world will be positive. However, the best way to combat the negative reviews and feedback you receive is to actively listen to them and to alter your efforts to create a better experience.  Working to combat negative feedback usually yields increased positive results.

Social media plays a crucial and beneficial role in improving your search engine ranking, in addition to the overall image of your company. The more customers are talking about you and sharing information, the better it is for your business.

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Posted in Industry News, Search Marketing | No Comments »