Posts Tagged ‘shopping cart’

Must Have eCommerce Features: Week 1

Friday, February 25th, 2011

Posted by: Al Pascale,  Manager of Ecommerce Services at Dydacomp

Recently, we have posted two blogs: one mentioned the value of web analytics for your ecommerce store and the other was a “Must Have” SEO checklist for your eCommerce site. With the vast number of diverse shopping cart providers and ecommerce solutions on the market it is often difficult determine what features are essential for your site.   Therefore, to help you better understand what your eCommerce site should include I decided to run a blog series that offer you the top 3 must have shopping cart features a week.

This week’s top shopping cart features are:

  • Selling Tools: Up-sell, Cross-sell, Substitutions, and Customer Also Bought:

This selling tools help to increase conversion rates on your site and close sales. Up-selling occurs when your offer customers a more expensive product than they are currently considering or offering additional features for the product they are currently buying to encourage customers to spend more. The cross sell feature will offer a complementary item for the product.  Substitution Feature will enable you to recommend a similar product to customers if the product they intend to buy is unavailable for any reason. This tool will help prevent the loss of revenue for back-ordered or out of stock items by offering customers a product that will be able to meet the same needs as the one the customer originally wanted. The Customer Also Bought feature is a great way to increase average order size by showing customers what other customers have purchased with an item. These are all important marketing tools that will increase the sales for your eCommerce site. Dydacomp’s SiteLINK offers all of these tools to seal the sales deals on your site.

 

  • Customer Service Feature

This feature is essential as it will help improve the relationship your csustomers will have with your site. These features will enable your customers to quickly and easily contact you if they have a question or run into any issues on your site. Without this feature, you are risking the loss of customers who have a question about a product on your site and are unable to get in contact with you. Dydacomp’s SiteLINK offers you the option of including LiveChat from LivePerson on your site, which will allow you to offer 24/7 customer support for your site.

  • Integrated Shipping:

Your shopping cart solution should allow you to integrate your site and offer various shipping providers such as UPS, USPS, and, Fedex. This will give your customers the ability to choose from a range of shipping options and ensure that there will be a shipping option that will meet their needs. You will also want the ability to markup shipping rates or set a flat shipping cost so you have the option to charge transparent handling fees.

Check back here next week for a continued list of  the must have features.

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Value of an Integrated Ecommerce Solution

Wednesday, February 23rd, 2011

Posted by:  Joesph Fantozzi, Dydacomp eCommerce Solution Specialist

Online shopping cart packages are a good way to get your eCommerce business off the ground, but if you wish to expand your business and sales you should consider investing in a complete eCommerce solution, such as Dydacomp’s SiteLINK.

Why?

  • A standalone shopping cart usually offers a simple solution to kick start your business in the eCommerce industry, but a growing business requires more advanced features that are not offered by most online shopping carts. Features that are a must: include customizable design layouts, easy site management, and back-end integration. These features are necessary as you improve your website to become a more competitive player in your niche.
  • Looking ahead for eCommerce growth will help you anticipate the needs of your business and allow you to plan accordingly. You need a solution that will offer you room for growth and that can help you grow, not a solution you can quickly outgrow. Without a complete eCommerce solution, your business will quickly outgrow the online shopping cart platforms and may require time and money to reinvest in another solution. According to the Top 100 for 2011(a Whitepaper from Networld Alliance and Retailer Customer Experience.com), multichannel integration is number 2 on the list of top trends for 2011, up from number 54 in 2009. Multichannel behavior provides retailers the opportunities to increase revenue according to the study “Today’s customers, empowered by easy access to information, are increasingly ‘channel agnostic,’ leveraging multiple channels for each buying cycle — whether they know it or not.” SiteLINK’s integration with M.O.M. is able to provide you a complete ecommerce solution that is suitable for a small business, and will be a valuable investment as your business expands.
  • Back-end integration for your eCommerce site allows you to streamline the communications between your ecommerce cart and the other systems required to fulfill online orders.  Without this integration, your employees will have to take the time  to manually transfer orders entered on your ecommerce store into your inventory management system, then into your accounting system, and again in your shipping system. Implementing an integrated ecommerce solution avoids tedious manual work for each order, as well as issues caused by mistakes made while transferring information.

The reality is that a complete eCommerce solution is the best option for an expanding business. Choosing an ecommerce solution with back-end integration allows for all of your systems to communicate and share information to make your business paradigm more efficient.  Dydacomp’s SiteLINK  Solution is offers clients the top ecommerce shopping cart  features, as well as seamless integration into M.O.M. to streamline your ecommerce business.

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