Posts Tagged ‘SiteLINK 7’

Simplify Mobile Commerce with SiteLINK 7

Wednesday, March 28th, 2012

Posted By: Al Pascale, Ecommerce Manager at Dydacomp 

Mobile Commerce is quickly growing as more and more shoppers turn to their mobile devices to browse retail sites. According to its findings displayed in an online art retailer’s infographic, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones and mobile commerce is expected to experience significant growth by 2015 from the six previous years — jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion. It is more important than ever for small and medium-sized businesses to stay on top of these trends and offer shoppers mobile optimized sites.

Dydacomp recently released SiteLINK 7 to provide  M.O.M. users with mobile optimized templates and PCI compliance to help enhance their online presence.  A recent report from Limelight offers  5 guidelines to help online retailers improve their site mobilization strategy.  These five tips include:

1.  Don’t Sacrifice Your Brand on Mobile:

Make sure you provide consumers with  a consistent look and feel to reinforce your brand image on both your mobile and traditional website. SiteLINK 7 enables merchants to match their mobile logo and color scheme to their main site’s template to ensure customers have a consistent experience.

2.     Know Your Mobile Platforms:

Maximize your customer reach by ensuring your online content is formatted for the Apple iOS and Android platforms, which are used most by mobile users. According to the report, between 1/2011 and 4/2011, 95% of mobile browsing  came from iOS and Android devices.  SiteLINK 7 has been tested and ensures that mobile content will work on  both iOS and Android devices.

3.     Take Advantage of Tablets:

Tablets create a more interactive and advanced platform for delivering content to consumers. As tablet use expands, consumer expectations also increase as they expect online retail sites to offer attractive and entertaining shopping experience. Businesses must not sacrifice style or function to meet the limitations of the lowest level mobile platforms. With this in mind, SiteLINK 7 enables merchants to render the full template site for tablet devices.

4.     Use a Single Source for Content:

Using a single content source will help businesses streamline content updates and ensure consistency. Using a single content source makes it easy for merchants to syndicate, share and publish content across multiple website domains and device platforms.  All of the images and data for SiteLINK 7 full and mobile templates come from one  source to make content updates easy for merchants.

5.     Always Deliver Performance:

Consumer expectations for site performances on any device as increasing as internet connections get faster. This means merchants must strive to increase site performance to meet these growing expectations. With SiteLINK 7, we have limited the amount of content being delivered over the mobile template to improve load time.

Let SiteLINK 7 increase your online presence and ensure that you are capitalizing on your site mobilization strategy. For more information about upgrading to receive mobile templates in SiteLINK 7, contact Dydacomp Sales at 800-858-3666.

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Posted in Ecommerce, PCI Compliance, SiteLINK News | No Comments »

Let SiteLINK Help Grow Your Pinterest Presence

Friday, March 16th, 2012

Posted by: Molly Griffin, Marketing Associate

As previously mentioned a recent Dydacomp blog,  Pinterest is the hottest social networking site on the web right now. The site has already expanded faster than Facebook or Groupon did when they first started. Pinterest is a new social media site that allows a person to pin items of interest to their PinBoard  and share them with their Facebook friends and other social followers.

It is very beneficial for  eCommerce merchants who can use it to accelerate sale of products through existing customers and prospects. When a visitor to your site pins a picture of a particular product from your site on their PinBoard it gets shared with their followers which introduces your offering to their network . According to a recent article from Shareaholic , Pinterest currently drives more referral traffic than YouTube, Google+ and LinkedIn combined.

How can a SiteLINK user capitalize on Pinterest?  Easy.

SiteLINK 7 has a powerful “Add This” capability that enables your store to easily add a “Pin It” button to your SiteLINK pages so that customers can easily add one of your products to their PinBoard. This will ensure that your site can facilitate “Pin Its” at the product level and help increase brand awareness for your offers.

To learn how to easily add “Pin It” feature to your SiteLINK V7 store using the “Add This” function, visit here.

Check out this SiteLINK example of how easy sharing on Pinterest can be:

Reminder for businesses: to avoid any copy right issues, make sure the images you pin are either owned by you, or you have permission to use them in a commercial manner.  This might limit your ability to add pins, but it is better to be on the safe side.


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Dydacomp Releases SiteLINK 7 to Increase Conversion and Ensure PCI Compliance

Thursday, March 8th, 2012

Posted by: Dydacomp Staff 

New version enables merchants to meet regulations while creating the ideal online and mobile shopping experience

(Parsippany, NJ) – Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, today announced SiteLINK 7, a comprehensive eCommerce shopping cart solution that increases conversions and ensures PCI compliance.

SiteLINK 7 delivers many new features to create the ideal cross platform shopping experience for online and mobile shoppers. Dydacomp’s eCommerce hosting environment has also undergone an independent third-party audit to ensure SiteLINK 7 is a PCI DSS certified solution and hosting platform, enabling merchants to meet strict data security standards and regulations.

“One of the business-critical areas that we addressed in SiteLINK 7 is PCI compliance. The ramifications of a data breach to a small or medium-sized business can be devastating. By combining SiteLINK 7 with our Multichannel Order Manager, we provide the only integrated end-to-end PCI compliant software solution for small and mid-size merchants and their customers,” states Fred Lizza, CEO of Dydacomp. “Our latest solution also addresses the rapid adoption of new mobile technology. SiteLINK 7 now includes mobile-optimized layouts to allow our merchants’ customers to browse and order from smart phones and wireless devices.”

Enhancements were made based on best practices for increasing purchases and to help smaller companies compete with large eCommerce sites. SiteLINK7 makes it easier for customers to leave product reviews which improve conversions, incorporates a persistent cart to allow visitors to add items to the shopping cart and complete the order at a later time, and presents a recently viewed items listing. All of these new features enrich the overall shopping experience for online consumers while the integration with Multichannel Order Manager provides SMBs with the ability to manage all commerce processes needed to run and scale a successful online or cross-channel business through a single solution.

The new features of SiteLINK 7 enrich the overall online shopping experience while the integration with Multichannel Order Manager provides SMBs with a single commerce management solution that manages all processes needed to run and scale a successful online or cross-channel business. SiteLINK 7 also incorporates numerous enhancements to create effective and visually powerful eCommerce sites. It includes the ability to sell e-gift cards that can also be redeemed through point- of-purchase, new HTML templates to increase conversions, and integration with buySAFE to provide shoppers with a purchase guarantee.

 “The new release reflects Dydacomp’s continued commitment to providing the complete end-to-end solution for small and mid-sized merchants. The features and functionality we’ve incorporated into our solutions are designed to meet the expanding needs of today’s eCommerce marketplace. In addition, merchants can process credit cards and collect payment related data with the reassurance that SiteLINK 7 has received the PCI DSS compliance certifications that will simplify meeting the requirements for annual merchant qualifications” added Fred.

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Posted in Ecommerce, PCI Compliance, Press Release, SiteLINK News | No Comments »