Posted by: Molly Griffin, Marketing Associate
As previously mentioned a recent Dydacomp blog, Pinterest is the hottest social networking site on the web right now. The site has already expanded faster than Facebook or Groupon did when they first started. Pinterest is a new social media site that allows a person to pin items of interest to their PinBoard and share them with their Facebook friends and other social followers.
It is very beneficial for eCommerce merchants who can use it to accelerate sale of products through existing customers and prospects. When a visitor to your site pins a picture of a particular product from your site on their PinBoard it gets shared with their followers which introduces your offering to their network . According to a recent article from Shareaholic , Pinterest currently drives more referral traffic than YouTube, Google+ and LinkedIn combined.
How can a SiteLINK user capitalize on Pinterest? Easy.
SiteLINK 7 has a powerful “Add This” capability that enables your store to easily add a “Pin It” button to your SiteLINK pages so that customers can easily add one of your products to their PinBoard. This will ensure that your site can facilitate “Pin Its” at the product level and help increase brand awareness for your offers.
To learn how to easily add “Pin It” feature to your SiteLINK V7 store using the “Add This” function, visit here.
Check out this SiteLINK example of how easy sharing on Pinterest can be:
Reminder for businesses: to avoid any copy right issues, make sure the images you pin are either owned by you, or you have permission to use them in a commercial manner. This might limit your ability to add pins, but it is better to be on the safe side.