Posts Tagged ‘social media’

Understanding Today’s Content & Media Strategy to Grow Your eCommerce Business

Monday, February 3rd, 2014

Posted by: Laura Hills

With all of the media choices available, do you know the best optioUnderstanding-Todays-Content-Media-Strategy-to-Grow-Your-eCommerce-Businessns to promote your business?  The first step is to understand the variety of media available to support your content management marketing strategy.

Let’s start with your company’s website.  This is often the first impression that a customer or potential customer has for your business.  Your website is media that you own and control, whether you physically maintain the site yourself or have someone else do this for you. Your site should always be up-to-date, easy-to-navigate, function properly and be an inviting source of information about your company and products.  It is important that your site is search engine optimized (SEO) to be sure that those searching for your company or products have the best chance of finding you.

Your website is a place to feature your active social media channels, blog postings, relevant publications including catalogues, newsletters, videos, webinars or other content that you publish.  Email blasts and direct mail that you produce and distribute are other forms of content. All of this is an important part of your content strategy.

Depending upon your business strategy, public relations and other outreach efforts can promote your products or company with placements in magazines, newspapers, broadcast media or online to help tell your story and get you noticed. Good public relations doesn’t have to involve using an agency to represent you. Today this media includes blogger and social media channels that enable you to gain greater exposure for your message.  Whether you write your own blogs or follow and post comments to other blogs, have your own social media pages or follow and comment on others, you are spreading the word about your company.  And, in spreading the word through social channels, you are driving attention back to your website or storefront.

Providing information on relevant and timely topics, whether through articles in newspapers, magazines or internet channels helps your company gain recognition.  To supplement your content management strategy you should take time to cultivate opportunities and business connections through attending industry events, writing blogs (your own and/or guest blogs for others), reaching out to any local media outlets and being active in social media channels. Quality content tends to get shared which helps to increase recognition and is an important component to overall content strategy.

Another area to consider is paid media which includes any type of promotion or advertising that you pay for.  There are limitless opportunities to buy advertising space for your company including all forms of print and online ads, product and service directories, radio and TV spots and all forms of online search advertising including pay-per-click (PPC), Google and LinkedIn sponsored content. Facebook now offers paid advertising and it’s said that Twitter won’t be far behind.

Budgets play a big role in the type of paid media you can utilize.  Determine where your customers and potential shoppers are likely to see your ads; where do you see your competitors advertising?  It pays to know your shoppers – are they internet savvy and online most of the time? Do they read or subscribe to magazines or newsletters that would be a good fit to promote your products? Don’t be afraid to test new outlets for your message. It is important that you blend available media options to create a cohesive and targeted content strategy.

For additional information on developing a converged media content strategy, read Jayson DeMers’ article, How to Execute a Converged Media Content Strategy (And Why You Should) which appeared in Forbes online Entrepreneurs column.

 

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Posted in Customer Satisfaction, Ecommerce, Email Marketing, Freestyle Commerce, Industry News, Inventory & Order Management, Multichannel Order Manager, Search Marketing | No Comments »

Using Social Media To Help Grow Your eCommerce Business

Friday, November 22nd, 2013

Posted by Laura Hills, VP Marketing, Dydacomp

multichannel-order-management-social-media

Marketers are placing a high value on social media with 86% of marketers responding to a recent survey indicating that social media is important for their business.  This is up from 83% in 2012.  Facebook and LinkedIn are the two most important social networks for marketers and if forced to choose only one platform, 49% of marketers responded that they would select Facebook.  Despite Facebook’s popularity among the marketers surveyed, only about one in three find their Facebook efforts are effective.

In a recent survey of Dydacomp SMB retail customers, 50% of respondents indicated that social media is one of the emerging channels that they plan to leverage in 2013.

The 2013 Social Media Marketing Industry Report conducted by SocialMediaExaminer.com reveals current and relevant insight to marketers as they evaluate their social media marketing efforts.  This annual survey, now in its fifth year, of 3,000 marketers seeks to understand and then share how social media is used to grow and promote a wide range of B2C and B2B businesses.  A little more than half of the respondents are self-employed or work for small businesses (2 to 10 people).  Responses are summarized and presented in easy to read and follow graphics with nearly 70 charts to visually convey the report’s findings.

Get information about social media time commitment, benefits, pitfalls and platforms that your peers and perhaps competitors are using and compare yourself against other marketers.  Are you getting the same results?  What more should you be doing?

The 2013 Social Media Marketing Industry Report is a must read for anyone that needs to evaluate the commitment to social media marketing.  Click here to access this special report.

 

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Posted in CEO, Customer Satisfaction, Customer Spotlight, Dydacomp News, Ecommerce, Email Marketing, Industry News, Multichannel Order Manager, Payment Processing, PCI Compliance, Search Marketing, SiteLINK News, SMB Index, StoreFront.net, Support, Webinar | No Comments »

Conquer Your Brand’s Facebook Timeline

Tuesday, March 27th, 2012

Posted by: Molly Griffin, Marketing Associate 

Facebook announced Timeline for brand pages a little over a month ago and the deadline is quickly approaching for all pages to convert to Timeline by March 30.  You still have a few days to preview the new look and review your page before the changes take effect.

Check out Dydacomp’s New Timeline Facebook at www.facebook.com/dydacomp.

Good news is Timeline offers you the ability to create a more aesthetically pleasing page for your customers and a recent study shows that early adopters for Timeline  are getting an average 46% more engagement with Timeline (note: the researcher, Simply Measured, drew its results from a  small sample just 15 Facebook brand pages).

Take advantage of this Facebook change by reevaluating and revising your current social media strategy to discover what you want to achieve with your Facebook page. The change may seem daunting, but with a few easy steps you can prepare your business Facebook page for Timeline with a few adjustments:

1.) The new Logo size is square no more than 180 x 180 pixels. You will have to adjust the size of your current profile picture to make sure it meets the new pixels or else the image will be distorted.

2.)  An new exciting feature added  is the ability to reflect your brand in a large cover photo at the top of the page. Take advantage of this new feature and leverage the image by changing it out frequently to display images that will attract customers to your page. Take some time to find an image that reflects your brand, but remember the cover photo is a maximum 851 x 399 pixels.  Also, keep in mind there are some guidelines you must follow for the of the Facebook cover page guidelines. Cover images may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our web site”
  • Contact information, such as web address, e-mail, mailing address or other information intended for your page’s “About” section
  • References to user interface elements, such as “Like” or “Share,” or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

3.) The Timeline feature now enables you to highlight a post and pin it to the top of your page. This will stick the post at the top of your page for up to seven days. This is a great way to attract your facebook fans to important promos, events, or other content that can help engage your customers

4.) Share your company history by utilizing the Milestone feature. This new Timeline feature enables you to mark significant dates to your timeline wall. Include information about when your business was started or when you launched a new product   to add personal touches your fans will enjoy.

5.) Another major addition to the Timeline layout is the ability for your fans to private message you through your business page and your business can then respond back to the fan. Before, if a fan asked a question and you wanted to respond privately, you had to do so through a personal profile instead of your brand page. This will be a great new feature to help you increase customer satisfaction and improve customer engagement.

You only have a few days left to plan out your new Facebook page so make sure you have your page ready to go live on March 30,2012.

Don’t forget to LIKE Dydacomp on Facebook.

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Posted in Dydacomp News | No Comments »

Let SiteLINK Help Grow Your Pinterest Presence

Friday, March 16th, 2012

Posted by: Molly Griffin, Marketing Associate

As previously mentioned a recent Dydacomp blog,  Pinterest is the hottest social networking site on the web right now. The site has already expanded faster than Facebook or Groupon did when they first started. Pinterest is a new social media site that allows a person to pin items of interest to their PinBoard  and share them with their Facebook friends and other social followers.

It is very beneficial for  eCommerce merchants who can use it to accelerate sale of products through existing customers and prospects. When a visitor to your site pins a picture of a particular product from your site on their PinBoard it gets shared with their followers which introduces your offering to their network . According to a recent article from Shareaholic , Pinterest currently drives more referral traffic than YouTube, Google+ and LinkedIn combined.

How can a SiteLINK user capitalize on Pinterest?  Easy.

SiteLINK 7 has a powerful “Add This” capability that enables your store to easily add a “Pin It” button to your SiteLINK pages so that customers can easily add one of your products to their PinBoard. This will ensure that your site can facilitate “Pin Its” at the product level and help increase brand awareness for your offers.

To learn how to easily add “Pin It” feature to your SiteLINK V7 store using the “Add This” function, visit here.

Check out this SiteLINK example of how easy sharing on Pinterest can be:

Reminder for businesses: to avoid any copy right issues, make sure the images you pin are either owned by you, or you have permission to use them in a commercial manner.  This might limit your ability to add pins, but it is better to be on the safe side.

 

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Posted in Ecommerce | No Comments »

Pinterest and Your Multichannel Business

Wednesday, February 29th, 2012
Posted by: Molly Griffin, Marketing Associate
What is Pinterest:
Pinterest is a virtual pinboard. On this social networking site, users collect photos and link to products they love to share all the beautiful, funny, helpful, inspiring and informative things they find on the web.
  • Why is it important?
    • On a monthly basis, the number of unique visitors to Pinterest grew 54.6% in January over mid-December levels. Over the past six months, traffic growth has averaged 63.7% month over month. Figures at the end of 2011 saw it growing faster than the likes of Facebook and Tumblr and it featuring in the top 10 social media traffic sites.
  • Why you should get involved:
    • Branding – Pinterest is a good way to build your authority on a popular network. What you choose to “Pin” and share reflects on your business.
    • Social Referral – Many purchasing decisions, especially in the consumer space, are now  heavily influenced by social referrals and recommendations. Everytime someone pins your products or brand, they are also sharing you across their network – driving business to you!
    • Traffic – Pinterest is receiving record  setting traffic growth at the moment. With each Pin linking back to your websites, people are going to be discovering your products and clicking through to your business. There’s significant traffic opportunities if you share the right content your consumers will want to share on Pinterest.

How can you can participate:

Share Original and Attractive Content

  • Feature your best visual content. On Pinterest, a product can be easily noticed when the photo shows quality and creativity. With photos, you don’t have to ask people for feedbacks because it’ll come naturally. Try to reuse visual content you already have. Use a pin to highlight blog posts, new features products, and more. Promoting happy customers is always a great way to increase brand image so try including photos of customers.

Integrate Your Pinterest Account with Social Networks 

  • One of the reasons why Pinterest grew so fast is that logging in was a breeze.  Another thing that creates instant brand awareness for a product on Pinterest is that your Facebook contacts will see what your consumers are liking and pinning on Pinterest via friendfeed.

Stand out as a thought Leader

  • It’s easy to get caught up in “pinning” everything, and repining randomly. But think about what reflects best on your business and what is most likely to appeal to your audience and drive referrals and traffic. You  need to invest the time (especially in the beginning setting it up) and be consistent, pinning and reviewing regularly.

Learn how to use the widgets

  • Pinterest has a “follow button” and a “pin it” button. The follow button allows you to put a link on your site to allow shoppers to immediately follow them on Pinterest. Adding a “pin it” button to your product pages or blog posts will allow customers and readers to pin your products onto Pinterest.

Follow Dydacomp on Pinterest at: http://pinterest.com/dydacomp/

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Posted in Ecommerce, Multichannel Order Manager | No Comments »

ADD This to Your SiteLINK eCommerce store

Friday, July 29th, 2011

Posted by: Joesph Fantozzi, Senior Solutions Specialist

Social Media sharing is a great way for your business to encourage customers to help drive new business and increase traffic to your website. With the recent SiteLINK enhancement, the Add This feature became available for all SiteLINK 6 eCommerce stores. Now visitors to your eCommerce site can easily share products and other information across social media platforms.

To learn how to implement this new Add This feature on your eCommerce store, click here.

For more information about the SiteLINK eCommerce Solution , email me at Joe.f@dydacomp.com or call (800)858-3666 ext.245

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Posted in Ecommerce, SiteLINK News, Support | No Comments »

Dydacomp’s Successful Launch on Facebook!

Tuesday, June 14th, 2011

Posted by: Molly Griffin, Social Media Associate

Just wanted to take a minute to thank everyone for taking time to visit and LIKE our recently released Dydacomp Fan Page. In only a week’s time, the Dydacomp page had a great response from users and has offered a new channel for Dydacomp staff to engage with end M.O.M. users.

One interesting thing we noticed is the number of the fans that are the day-to-day M.O.M. users. This indicates that many of our M.O.M. users are actively seeking resources to help improve their understanding of the M.O.M. system. Dydacomp clients are taking advantage of the various resources we offer including our Facebook page, Youtube channel, M.O.M. User Forum, and more.

The goal of the Dydacomp Facebook page is to provide our customers with a social resource that will help keep them informed about the happenings at Dydacomp. This  includes news about products updates and releases, the company updates, the ecommerce industry and more.

If you haven’t had a chance, check out the Dydacomp Fan Page and ‘Like’ us today!

Also, take minute to visit the M.O.M. User Forum to access webinars, how-to articles, and more.

We look forward to interacting with you and helping all our clients through all of our available support channels!

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Posted in Dydacomp News | No Comments »

Conquering Email Marketing

Tuesday, March 29th, 2011

Posted by: Lisa Gittleman, Dydacomp Marketing SpecialistLisa Gittleman, Dydacomp Marketing Specialist

There are many challenges to email marketing today. Social platforms have opened up a new way for consumers to access information rather than checking emails.  People are also now able to check their email from their cell phones, tablet devices, and more. You have to provide content that will trigger an action or your email can quickly end up in the trash. There is an overload on the number of emails that are delivered to each consumer daily. I know my inbox can grow to over 30 different companies sending me promotional emails a day. Getting the email to the customer is the first step, engaging the customer to take action as a result of the email is harder than ever.

What we recommend:

1. If you have found that your target audience has moved into the realm of social media, use this to your advantage. Find where you audience is located and offer them content (similar to that you would share in emails) and encourage them to interact and share it with others. Link your social media presences to your emails and use these sites to gather new customer emails.

2. Make sure you have clear guidelines concerning customer permissions when it comes to emailing. You must:

  • Get consent to email the consumer. If a customer does not opt in to your email, DO NOT EMAIL THEM.
  • Allow them to choose how often to receive the emails to prevent unsubscribes due to email overloads from your business. Check out this blog a for other reasons people click unsubscribe.
  • Easy sign up with no hidden agendas are essential to gain customers trust.
  • Allow subscribers confirm their subscription to your emails; this will verify the customer information and ensure they are the ones who asked to receive the emails.
  • Customer needs the option to stop receiving the emails at anytime

3.   Accurately target and segment the email lists to ensure that you have a complete understanding of your market. Proper targeting will enable you to create email programs that are specific to each group and thus ensure they receive relevant content. Not all email responders are equal and inaccurate email campaigns will result in unsubscribes which will influence consumer trust in your company.

4.   Track your email: studying the click through, open rates, and other information will help you learn and adjust your email marketing campaigns to better fit your targeted audience. This will also help you learn what to include in emails that will engage them. Try experimenting with different trigger emails to see what you can offer customers that will entice them to act on the email. Don’t forget to listen to feedback from customers: this includes questions, complaints comments, and advice that will help you improve their experiences.

Do you have any recommendations to add to our conquering email marketing list? Share your experience by commenting below.

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Posted in Email Marketing | No Comments »

The 411 on Negative Feedback

Monday, March 14th, 2011

Posted by: Michael Nardini, VP of Customer SatisfactionMichael Nardini, VP of Client Satisfaction

Negative Feedback Travels Fast (source: Internet Retailer)

  • 1 in 4  (26%) people surveyed stated that they are more likely to share bad experiences with family and friends than good experiences.
  • Survey also found that 31% of those customers who share negative experiences were actually “loyal customers” who are actively engaged and most likely to recommend the product in the first place. The survey found that the loyal customers are more likely to share bad news than any other customers group.

What your approach should be:

  • Customers have many channels to share their frustrations and bad experiences.  Social media is a great way to combat these negative reviews and turn the situations around so your company is able to benefit.  To use social media effectively requires your business to listen, interact and react.
  • Listen: Monitor social media networks for mentions of your business. Another social media option you can offer customers is an area to engage with other customers (such as an open user forum) and to discuss your brand. Here you will be able to manage and use both negative and positive comments as feedback to improve your business.

Once you have located negative feedback take the time to understand the cause of the comments. Usually complaints occur due to unmet customer expectations or negative interactions with company employees. Mashable recently included a great article on how to handle negative feedback. I thought I should share the key points with you:

  • Get to the bottom of the issue: Take time to thoroughly understand the motivation behind the negativity. Is it a support issue, problem with an employee, or any of the number reasons? Figure out what the problem is and your solution before you reach out to address the issues.
  • Reach out and acknowledge your customers complaint. Most problems can easily be resolved because ultimately your customers would more likely than not have the issue resolved.
  • Act fast: The longer people have to think about the negative experience and dwell on it the harder it will be for you to change the situation. Fast action will help you as a customer might even change that negative experience to a positive one if you are able to quickly resolve an issue.
  • Treat each comment/issue individually. This is your opportunity to alter your brand image in your customer’s mind. Take the time to figure out the solution and do the most you can to get the issue resolved. Don’t simply refer them to a 1-800 number, rather try to resolve the issue even it means seeking help from coworkers.
  • Act professionally: Even if the issue escalates and you find yourself under attack. Remain calm and remain professional. You are representing your company in the social realm and no matter what you do you cannot have a “do-over”.
  • Provide a Resolution: After you have fixed the issues, experience or conflict that resulted in the negative feedback, let the customer know. By communicating with you have done or what they should expect will help rebuild customer trust for your business.

Don’t take my word for it, look at the facts:

A report from RightNow Technologies Inc. found that following an interaction with a retailer, 34% of consumers deleted their original negative review, 33% posted a positive review and 18% said they became a loyal customer.

How does your business handle negative feedback from customers?

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Posted in Customer Satisfaction | No Comments »

Increase Your Return on Abandoned Shopping Carts

Wednesday, March 2nd, 2011

Posted by: Lisa Gittleman, Marketing Specialist at DydacompLisa Gittleman, Dydacomp Marketing Specialist

Shopping cart abandonment, according to Forrester Research Inc., found that in both 2005 and 2010, 88% of U.S. web buyers had abandoned an online shopping cart; times may have changed with advancements in email marketing but that number hasn’t. It was surprising to find that only 30.7% of retailers (101 retailers surveyed by Multichannel Merchant according to an abandoned shopping cart email strategy report ) utilize remarketing tactics to engage and transform abandoners into valuable customers. The remaining 69.33% are missing out on the opportunity to increase conversion rates, traffic, brand awareness, customer loyalty, and competitive advantage.

What you need to know:

  1. The time frame between when the customer abandons the shopping cart and the launch of your remarketing email is critical. The standard timeline involves the email being sent within the first 72 hours of the cart abandonment as sooner is better. However, sending the email to soon can seem pushy and actually turn a customer off so make sure you don’t appear too aggressive with your remarketing. Create an abandoned shopping cart campaign, and test out different time frames to see what works best in terms of opens, clicks and conversions.
  2. Content is still key for these emails:
    1. Choose an attention-getting subject line to ensure customers will read your email.
    2. Include a call to action such as “Complete your purchase today”
    3. If possible, include a link to the abandoned cart. The easier you make it for customers to return to checkout or continue shopping on your site the better. Customers don’t want to spend the time clicking and navigating your site. Allowing the shopper return directly to his abandoned items with just one click is optimal.
    4. Refer to the abandoned items: Referring to the left-behind products by name and, ideally, with photos is great for jogging memories and reactivating consumers’ desire to buy. The use of images in abandoned cart emails receives an average open rate of 53.9% vs a 13.28% on tradition promotions messages.
    5. Include images of related products for cross-selling and up selling. Offer other products that might also interest the customer to help create a stronger incentive to return to your site.
    6. Social Media : Add-ons are always a great and easy way to engage your customers. As we all know engagement=trust=increased sales.
  3. Create a sense of urgency: This is a great opportunity to show your clients what they will be missing out on if they forgo the purchase. Offer them an expiration date for the shopping cart or something along the line “Buy it now before it sells out and is gone for good.”
  4. 4. Incentive: Incentives are a great way to draw customers back to your site in an abandoned cart email, however only 16.1% of retailers offer customer incentives. Many retailers don’t offer incentives because they feel customers will take advantage and continuously abandon carts to receive deals. If you choose to offer some form of incentive, make sure you have guidelines in place as it will prevent any issues from arising. This might mean you only offer a repeat cart abandoner an incentive once or offer incentives to at random to customers who have abandoned carts. 
  5. Test once, test again, and again: The best way to find out what methods work for your specific customers can only be found through testing. Take the time to test emails and find the right balance of offer types, frequency and levels of incentives.
  6. Make sure you create a clear message that you are contacting them as a service and are not trying to force them into purchasing an item on your site. Include contact information for customer support or other information that shoppers will find less pushy and more informative. Think about what would make you want to return to a website.

There is no way to completely avoid shopping cart abandonment, but using  shopping cart abandonment emails can help you minimize your loss sales and increase conversation rates. There is no “perfect plan”, but try these techniques to help you get on the right track.

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Posted in Ecommerce, Industry News | No Comments »