Posts Tagged ‘social media’

Do Your Customers Trust You?

Friday, February 18th, 2011

Posted By: Molly Griffin, Dydacomp Social Media Associate

Understanding the ways in which your customers reach out and find out information about your company and products is vital. Your business strives to prove that your products are “trustworthy” and are able to meet the consumer’s needs. In the past, companies used the standard trust framework focused on profit, controlled information and protection of the brand. However, with the rise in social media and the change in the formula customers use to establish trust in companies the framework has changed.

Companies can no longer focus solely on profits, but work to profit for a purpose (such as to improve current products); they must be as close to transparent as possible (information withheld from consumers results in a lack of trust), and most importantly companies must ENGAGE their customers to build and expand on relationships.

This is where social media comes in as businesses can use it to not only create conversation and engagement with customers, but to build relationships and trust. This trust is vital for the success of companies today.  According to the 2011 Edelman Trust Barometer survey, “Trust is a protective agent and leads to tangible benefits and a lack of trust is barrier to change. “

Source: http://www.edelman.com/trust/2011/uploads/Edelman%20Trust%20Barometer%20Global%20Deck.pdf

Need proof of this change? A recent eMarketer survey showed that customers are more likely to turn to a social network contact over any other source on the internet, a 47.5% change over last year. This is one reason why customer reviews and social integration are key features for your ecommerce store. Customers will use these features if you provide them, and in return the customer recommendations can help improve customer trust in your company.

Studies have proven there are tangible benefits in trust, which you can build for your company by engaging your customers and sharing content and information with them. Social Media Marketing is the act of creating interactions and engaging your customers while sharing useful content. Anyone else see a correlation between trust and social media. If you haven’t began a social media campaign, what are you waiting for?

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Posted in Customer Satisfaction, Industry News | No Comments »

Using Social Marketing to Help Improve SEO

Wednesday, January 19th, 2011

Post By: Lisa Gittleman, Lisa Gittleman, Dydacomp Marketing SpecialistDydacomp Marketing Specialist

Companies, no matter what the size, are constantly working to improve their SEO.  One way to do this, which many smaller businesses often overlook, is through social media. Search engines Google and Bing have already confirmed that links shared through social networks Twitter and Facebook directly and positively impact rankings. Therefore, companies should build their social media campaign in order to improve their SEO.  It is important to have a plan in place before beginning social media efforts; discover where customers are interacting and focus on finding ways to open up the interaction between them.

Social platforms can help you find what consumers are saying about your company and product. Facebook, Twitter, YouTube, online forums, and industry and company blogs are all great places to start the search. Use the interactions to help you understand what keywords you should be focusing in on. You can then optimize your own social profiles to include those keywords and targeted search phrases to boost the visibility of your site on search engines. Social platforms can help to improve your search engine ranking, leading to an increase in traffic on your site and a stronger reputation.

These interactions can also help you figure out what content will be most effective for current and potential customers. The more useful and informative the content you are offering, the more likely it will be shared across various social platforms. This sharing is the key to improving your search engine ranking as it improves the trust search engines have in your site.

There is no guarantee that all of the interactions you find out there in the social media world will be positive. However, the best way to combat the negative reviews and feedback you receive is to actively listen to them and to alter your efforts to create a better experience.  Working to combat negative feedback usually yields increased positive results.

Social media plays a crucial and beneficial role in improving your search engine ranking, in addition to the overall image of your company. The more customers are talking about you and sharing information, the better it is for your business.

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Posted in Industry News, Search Marketing | No Comments »

Social Media Starts With Your Site

Tuesday, November 2nd, 2010

Posted by John Healy, CEO of Dydacomp

Everyone wants their company to be on Facebook and Twitter and I say go for it but make sure your webstore has a couple of key social elements on page that will definitely help with conversion.  The first is to be able to post buyer reviews.  You’ll see in the research below that this has a positive effect on over ½ of the audience that would typically visit your site:

The second is to have a “share this” box (www.sharethis.com) on your site as well that allows your visitors to post to FaceBook or many other social sites as well as email product page information to a friend for their feedback.  Many of you already employee this feature but it is one that you shouldn’t overlook.

One last thought on the social experience and your site.  Sometimes a visitor needs more than buyer reviews or the ability to share product page information: they need to talk to someone.  We find that a “live person” www.liveperson.com chat experience placed on interior pages of your site and triggered to pop up after 10 seconds or so improves the visitor experience as well.  The interesting part of live chat on the web is a customer services representative can handle multiple chats at once where someone the phone can only handle one call at a time.

Let us know your experiences with getting more social on your site.  Feel free to forward this to a friend as well.  All of these ideas are available on SiteLINK.

Best,

John

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Posted in CEO, Ecommerce, Industry News, Search Marketing | No Comments »