Posts Tagged ‘source keys’

Web Analytics and Your eCommerce Store

Tuesday, February 15th, 2011

Posted by: Al Pascale, Manager of Ecommerce Services

There is no denying the value of web analytics for your eCommerce store. It provides vital information to gauge the effectiveness of your site and improve your conversion rate. Because we understand how vital this data is to the success of your eCommerce or multichannel business, SiteLINK and M.O.M. not only offer web analytics reporting but also integrate with Google Analytics.

To monitor your SiteLINK store through your Google Analytics account you must first enable the eCommerce reporting for your website’s profile:

  1. Sign in to your account.
  2. Click Edit next to the profile you’d like to enable.
  3. On the Profile Settings page, click Edit next to Main Website Profile Information.
  4. Change the eCommerce Website radio button from No to Yes.

Once you have enabled Google Analytics for your SiteLINK store it is important to monitor the activity on your site to help improve the overall customer experience and improve traffic.

Two helpful metrics are time visitors spend on your site and the average number of pages they view. These numbers will help you determine how users interact with your site and whether they found what they were looking for when they got there. If you find that many of your visitors are arriving at a page and quickly leaving, you might reconsider design elements, site navigation or the copy on the landing page. The longer a customer spends on your site the more likely they are to make a purchase, so these metrics can help you determine when a redesign is in order to help improve your conversion rate.

Google Analytics also allows you to track how visitors find your website including what search engine and keywords they use. You can improve your search engine rankings by using this data to improve keyword density, Meta data and content development as well as PPC allocations.

SiteLINK’s built-in analytics allow you to track referring traffic on the administration page your site using the Referral by URL report, located under Store Activity Reports.  This report allows you to view a list of sites that are linked to your site and the number of potential shoppers that they refer. Seeing where your referrals are coming from can not only help you create relevant content on your home page, but also help you target other sites as a part of a link building campaign to increase traffic.

Another way to track internet referrals to your site is through the Email Campaigns Report. Here you are able to track the various Source Keys you created in M.O.M. and the sites you attached to those keys. This is done in M.O.M. under the Source Key information screen you are able to attach a source key to a referrer by entering the link in the Internet URL Referrer field. Once you enter a link in there, anyone that comes from that link will have that source key automatically applied to their order.  Check out the blog later this week for further information about optimizing your use of source keys.

No matter how you keep track of the visits to your site, the most important thing is to recognize the value that can be found in web analytics for your site.

Tags: , , , , , , , , , ,

Posted in Ecommerce, Industry News | No Comments »

Creating Better Order Flow

Wednesday, May 19th, 2010

Posted by Hector Feliz, Dydacomp Implementation Specialist

Hector Feliz, Dydacomp Implementation SpecialistLast week I was helping a home-based business that recently purchased the Mail Order Manager software along with our SiteLINK eCommerce cart.  They sell environmentally friendly therapeutic wraps and tasked me to create a better flow for applying discounts and processing orders.  They had a stand-alone website which was capturing orders, but they also attend many trade shows and capture those orders on plain paper.  With orders coming in from multiple channels without any centralized means to manage the orders, fulfillment would take some time.  They also needed a means to easily offer special pricing and/or discounts to both new and existing customers.

Having purchased SiteLINK along with M.O.M., the client immediately centralized their order processing and gained a set of marketing tools they did not have before.   For example, I showed them how to make effective use of the order promotions tool in M.O.M. to offer their customers incentive discounts.

By setting up a source key; which is the offer code the customer can enter in their SiteLINK store, the order promotion results in the appropriate discount being applied to the customer’s order when checking out.

The special situation pricing also allowed the client to easily accommodate pricing for distributors who are selling their products.  Within product maintenance in the ‘Pricing’ tab the client could set what unit price (or applicable discount) any customer with a Type Code 1 value of ‘P’ received.  In this case customers with a Type Code of ‘P’ were distributors.   The special situation price also allowed them to easily set a clearance price for slow moving or discontinued products.

The client eliminated paper-based order tracking, simplified their fulfillment process by shaving it down to mere minutes, gained customizable reporting tools that allowed them to get a clear picture of how their business is performing, as well as build out new marketing tools that gives them the access to target their customers and communicate with them personally and efficiently.  Having implemented M.O.M. and SiteLINK as a complete order management system and integrated shopping cart, the client was happy with the features and functionality as well as how we were able to work with them and get the system up and running within weeks of their purchase.

Tags: , , ,

Posted in Support | No Comments »

Driving Traffic to Your E-commerce Site

Tuesday, April 6th, 2010

Posted by Christopher Lang, SiteLINK Supervisor, Dydacomp Technical Support

The other day I was having a conversation with a client that sells clothing online and in retail locations. Because of the industry they have different sales all the time and are constantly sending out e-mails to their customers with various promotions and sale items to try and drive sales to their e-commerce store. Their biggest pet peeve, however, was that they had no way to track which sales were coming to their site based on the marketing e-mails sent out. Therefore, they had to find a way to determine how much money they should budget for their upcoming sales quarter for more e-mail marketing.

The client was already on our latest version of SiteLINK so I showed him our new e-mail campaign feature. This feature generates a link that you can put into your e-mail blasts that when clicked, automatically adds a specific source key to the customer’s order applying the order promotion without them having to do extra work. Even better, it allows you to have a direct link to the product listed in the e-mail blast!

Email Campaign Link

Needless to say, the very next concern from the client was, “Well that’s great and all, but then I can’t track any of this source key information unless I’m in my office sitting in from of my Mail Order Manager workstation.” I was then able to explain to him that this is one of the reporting features built in to the online admin interface on SiteLINK so he can run these e-mail campaign reports from anywhere he has internet access.

Email Campaign Report

Now the client is sending out even more e-mail campaigns each month and can correctly determine how many customers and how many orders were driven to the site for each and every campaign and they’re saving time and money because they took the guesswork out of the equation!

Tags: , , , , , ,

Posted in Ecommerce, Search Marketing, SiteLINK News | 4 Comments »