Posts Tagged ‘YouTube’

Using Social Marketing to Help Improve SEO

Wednesday, January 19th, 2011

Post By: Lisa Gittleman, Lisa Gittleman, Dydacomp Marketing SpecialistDydacomp Marketing Specialist

Companies, no matter what the size, are constantly working to improve their SEO.  One way to do this, which many smaller businesses often overlook, is through social media. Search engines Google and Bing have already confirmed that links shared through social networks Twitter and Facebook directly and positively impact rankings. Therefore, companies should build their social media campaign in order to improve their SEO.  It is important to have a plan in place before beginning social media efforts; discover where customers are interacting and focus on finding ways to open up the interaction between them.

Social platforms can help you find what consumers are saying about your company and product. Facebook, Twitter, YouTube, online forums, and industry and company blogs are all great places to start the search. Use the interactions to help you understand what keywords you should be focusing in on. You can then optimize your own social profiles to include those keywords and targeted search phrases to boost the visibility of your site on search engines. Social platforms can help to improve your search engine ranking, leading to an increase in traffic on your site and a stronger reputation.

These interactions can also help you figure out what content will be most effective for current and potential customers. The more useful and informative the content you are offering, the more likely it will be shared across various social platforms. This sharing is the key to improving your search engine ranking as it improves the trust search engines have in your site.

There is no guarantee that all of the interactions you find out there in the social media world will be positive. However, the best way to combat the negative reviews and feedback you receive is to actively listen to them and to alter your efforts to create a better experience.  Working to combat negative feedback usually yields increased positive results.

Social media plays a crucial and beneficial role in improving your search engine ranking, in addition to the overall image of your company. The more customers are talking about you and sharing information, the better it is for your business.

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Posted in Industry News, Search Marketing | No Comments »

Dydacomp on YouTube

Thursday, May 13th, 2010

Posted by Christine Amodio, Dydacomp Technical Writer

Christine Amodio, Dydacomp Technical WriterDydacomp is expanding our communication channels for our customers, and those that are interested in becoming part of the Dydacomp family.  We are proud to announce we have created a YouTube accountOur most recent video is an overview of Mail Order Manager Technical Support.  We have uploaded some other videos to the account, and plan to continue to build out more content.  Our objective is to have videos that not only give you an overview of what we do at Dydacomp, but also provide you with videos that give you tips and train you on the software.

We notice that when you are a supported customer and we provide training services, your business does better.  The YouTube videos we will be creating are going to be developed as a training aide for you, in addition to our webinars that can be found on the Support section of our website.  Another thing to remember, we host training seminars multiple times a year for you to attend in person or remotely.   

When you visit YouTube, don’t forget to subscribe so you can easily find the new videos as we post them.

Subscribe to the Dydacomp channel

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Posted in Support | No Comments »