Posted by Fred Lizza, CEO, Dydacomp
2011 was a record year for eCommerce sales as companies achieved double-digit growth over the previous year. As reported by Internet Retailer, U.S. e-commerce sales totaled $194.3 billion in 2011, up 16.1% from $167.3 billion in 2010, according to an estimate released by the U.S. Commerce Department. But as merchants increased sales online, they also exposed business issues that were preventing them from providing the ideal customer experience and growing revenue.
For example, electronics provider Best Buy had to cancel orders from November and December due to a system error, leaving holiday shoppers scrambling to find gifts in time. While larger businesses can absorb these issues, smaller and medium sized businesses tend to suffer far greater losses. But in order to compete with the bigger merchants, SMBs must focus on solving the top business issues that are standing in the way of experiencing double-digit growth.
At Dydacomp, we’ve worked with thousands of small and mid-sized retailers and fulfillment operations to help them simplify commerce and grow their business. Our customers collectively generate more than $200 million in sales each month, and we’ve learned from them what has been most effective in helping them grow. It’s that experience which has enabled us to create the upcoming “5 ½ reasons” blog series.
To be continued…
 Internet Retailer, February 16, 2012, “E-commerce sales jump 16% in 2011”
 Internet Retailer, December 22, 2011, “At least a few Best Buy customers will not have their online orders under the Christmas tree”