Posted by Laura Hills, VP of Marketing, Dydacomp
As the competition for online traffic increases, you need to turn to Search Engine Optimization (SEO) to improve organic search ranking and drive more traffic to your site. On the most basic level, as the search engines “spider your site”, they search for the keywords and relevant content to determine your site’s position in search listings. Use all the tools at your disposal to make your site both content and keyword rich to be more visible to search engines and consumers alike.
The use of keywords on each page [relevancy and quantity] is the best place to start your basic website optimization. While all the information about keywords, both in body copy and in HTML code, can be overwhelming, it’s important to start with the basic premise that your website should be written for your target audience, not just for Google.
Optimizing keywords is just the first step in an overall SEO strategy. While updating all of the content on a site is a time-consuming process, the good news is that changes can be made page by page. Your website is essential to business growth and success, so SEO optimization is worth the effort.