Posted by Laura Hills, VP Marketing, Dydacomp
Marketers are placing a high value on social media with 86% of marketers responding to a recent survey indicating that social media is important for their business. This is up from 83% in 2012. Facebook and LinkedIn are the two most important social networks for marketers and if forced to choose only one platform, 49% of marketers responded that they would select Facebook. Despite Facebook’s popularity among the marketers surveyed, only about one in three find their Facebook efforts are effective.
In a recent survey of Dydacomp SMB retail customers, 50% of respondents indicated that social media is one of the emerging channels that they plan to leverage in 2013.
The 2013 Social Media Marketing Industry Report conducted by SocialMediaExaminer.com reveals current and relevant insight to marketers as they evaluate their social media marketing efforts. This annual survey, now in its fifth year, of 3,000 marketers seeks to understand and then share how social media is used to grow and promote a wide range of B2C and B2B businesses. A little more than half of the respondents are self-employed or work for small businesses (2 to 10 people). Responses are summarized and presented in easy to read and follow graphics with nearly 70 charts to visually convey the report’s findings.
Get information about social media time commitment, benefits, pitfalls and platforms that your peers and perhaps competitors are using and compare yourself against other marketers. Are you getting the same results? What more should you be doing?
The 2013 Social Media Marketing Industry Report is a must read for anyone that needs to evaluate the commitment to social media marketing. Click here to access this special report.