Posted by John Healy, CEO of Dydacomp
The article also goes on to say that promotions will drive some of that growth which leads me to question the overall profitability of the holiday season compared to the hype around online revenue growth. The other stat the article doesn’t mention is that we are seeing a greater concentration of online sales coming from a smaller universe of ecommerce and multichannel merchants. Expect that trend to continue.
Let me know what you think.