Wall Street Journal Reporting Double Digit Growth for 2010 Holiday Season

Posted by John Healy, CEO of Dydacomp

The Wall Street Journal Online reported today sales from the Holiday Season will be in the low to mid teens compared to last year.  Click here to read this article.

The article also goes on to say that promotions will drive some of that growth which leads me to question the overall profitability of the holiday season compared to the hype around online revenue growth.  The other stat the article doesn’t mention is that we are seeing a greater concentration of online sales coming from a smaller universe of ecommerce and multichannel merchants.  Expect that trend to continue.

Let me know what you think.

Best,

John


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One Response to “Wall Street Journal Reporting Double Digit Growth for 2010 Holiday Season”

  1. Claude says:

    More date and information regarding this statement, “..we are seeing a greater concentration of online sales coming from a smaller universe of ecommerce and multichannel merchants.” would be very useful. For the smaller multichannel information what does this say about marketing strategy? Is this a paradigm shift our an old paradigm waiting for a new one?

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